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2017 All-Star Jerseys to Contain Sponsor Ads?

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If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiated as part of the league’s massive nine-year, $24 billion media deals.

Sources familiar with the TV deals admit both networks pushed hard to be allowed to sell ads on team jerseys outright, but the league balked at handing over the potentially lucrative rights

As part of its overall media deal, Turner will be able to sell corporate advertising specifically for All-Star Game jerseys starting with the 2017 game, which will be the first season of the new deal.

via John Ourand and John Lombardo of the Sports Business Daily

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Nets’ Jeremy Lin Out For Year With Ruptured Tendon

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Brooklyn Nets guard Jeremy Lin has been diagnosed with a ruptured patella tendon in his right knee and will miss the entire 2017-18 season, the team announced Thursday. Lin sustained the injury during Wednesday night’s game against the Indiana Pacers. 
Source: Brooklyn Nets

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Agent: Gordon Hayward Unlikely to Return this Season Following Surgery

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Celtics All-Star forward Gordon Hayward is unlikely to return during the 2017-18 season, his agent, Mark Bartelstein, told ESPN’s Adrian Wojnarowski.

Hayward underwent surgery to repair a dislocated left ankle and a fractured tibia in Boston on Wednesday night, a procedure that Bartelstein labeled a success.

“We expect him to make a full recovery and return to his All-Star form,” Bartelstein said.

Source: ESPN

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Ben Simmons on NBA Debut: ‘It felt like I was playing 2K’

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Ben Simmons finally made his long-awaited NBA regular-season debut against the Wizards in Washington on Wednesday night. And after his extended wait to wear the Philadelphia 76ers jersey in a meaningful game, he said he felt initially like he was in a video game.

“It felt like I was playing 2K, honestly,” Simmons said postgame.

“Just looking at Joel Embiid out there with the lights on his jersey. I was like, ‘man, I’m actually here.'”

Simmons was drafted with the first overall pick by the Sixers in the 2016 draft, but he missed the entire 2016-17 season while recovering from foot surgery to repair a Jones fracture. He suffered the injury on Sept. 30, 2016, less than a month before the start of the regular season. The Australian was originally expected to miss three months, but was eventually ruled out for the entire season.

Source: Nick Metallinos of ESPN

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