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2017 All-Star Jerseys to Contain Sponsor Ads?

Basketball Insiders Sports Editor

Updated17 mins ago on April 19, 2024

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If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiated as part of the league’s massive nine-year, $24 billion media deals.

Sources familiar with the TV deals admit both networks pushed hard to be allowed to sell ads on team jerseys outright, but the league balked at handing over the potentially lucrative rights

As part of its overall media deal, Turner will be able to sell corporate advertising specifically for All-Star Game jerseys starting with the 2017 game, which will be the first season of the new deal.

via John Ourand and John Lombardo of the Sports Business Daily