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Celtics Unveil Alternate Logo for Next Season

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Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.

It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.

“It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer.

via Baxter Holmes of The Boston Globe

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Sources: 76ers Promote Elton Brand to General Manager

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Philadelphia has hired Elton Brand as general manager, league sources tell ESPN. Brand will be elevated from VP of Basketball Operations. He made strong impression on ownership and Brett Brown in process, beating out several inside and outside candidates.

Source: Adrian Wojnarowski on Twitter

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Sources: NBA Updates Salary Cap Projections for Future Seasons

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Sources: The NBA has informed its teams of updated projected salary cap and tax level for 2019-20 ($109M, $132M) and 2020-21 ($118M, $143M).

Sources: Shams Charania on Twitter

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Sources: Pelicans, Jarrett Jack Agree to Deal

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Free agent guard Jarrett Jack has agreed to a one-year deal with the New Orleans Pelicans, per league sources.

Source: Shams Charania on Twitter

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