While (Kevin) Durant was one of the most-liked players in the league, he became the most liked this season, according to the Q Scores, thanks in great part to his MVP speech in which he emotionally thanked his mother for her guidance and support.
“I didn’t do that to be marketable, to be looked at as one of the more marketable guys,” Durant said in an interview with ESPN. “Was just being myself, and, if people like (me) for me being myself, then I’m cool with it. I’m not trying to be nobody else or act a different way. I’m still a work in progress just like everybody else so I’m just going to continue to keep being who I am, and I enjoy all the partners that partner with me. I just try to do my best to represent them and do everything in authentic ways.”