The New York Knicks have become the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website-publishing platform Squarespace will grace their uniform.
Specific terms weren’t disclosed. David O’Connor, CEO of the Madison Square Garden Company, said the Knicks have a multiyear deal in place with Squarespace.
As part of the partnership, the Madison Square Garden Company — which owns the Knicks and the Garden — and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.
Source: Darren Rovell of ESPN