Injuries Happen: There is really no way to avoid injuries in sports. It’s part of playing the game. You can train, rehab and try to be preventive, but bodies break down. The wear and tear gets everyone eventually.
The fact that Oklahoma City Thunder forward Kevin Durant has stayed as healthy as he has given the tremendous amount of minutes he’s played is impressive.
Durant, in his seven NBA seasons, has logged 20,717 regular season minutes and 3,090 playoff minutes for a total of 23,807 minutes. That’s a massive workload, especially for a guy that’s posted 16,960 points in that same span. Said another way, that’s 11,899 shot attempts.
Durant’s closest peer in the minutes played department is Cleveland’s LeBron James, who has logged 33,276 regular season minutes and 6,717 playoff minutes for a total of 39,993 minutes played in 11 seasons. James has put up 23,170 regular season points and 4,419 playoff points for a total of 27,589 points in his career. Said another way, James has put up 19,915 shots.
Divide those out into a per season number and Durant has averaged 3,401 minutes per season, 2,422.8 points (including postseason) and 1,699.8 shots. James’ numbers average out to 2,508 minutes per season, 2,508 points (including postseason) and 1,810.4 shots.
When the news of Durant’s foot injury broke a few skill trainers that work with NBA players in the offseason reached out with some comments that rang true.
The most important thing is that Durant’s injury was likely due to excessive use. Durant has logged a lot of miles and minutes and this very type of injury is something players risk. Durant took a tremendous amount of criticism for leaving Team USA abruptly this summer, but this kind of injury is exactly why players have to weigh how much they can play not only when it comes to internationally, but the amount of exhibition and promotional basketball they do in the offseason.
Durant’s injury was also compounded by the way he plays. As one trainer pointed out, Durant’s game includes the use of hard jabs, violent changes and stop motions. One trainer pointed out that when they instruct players about jabs and jab fakes, they want a violent jab, which you can feel in your foot and your legs.
These violent jabs help sell the fake to the opposition because it needs to look and feel like to you are exploding away.
“With the amount that [Durant] stutter jabs, jabs and steps back along with his go to off dribble moves being freeze violent right left step ins, he will need a significant healing process to get back to his scoring ways without having a heightened chance of re-injury,” said one trainer.
Another trainer cautioned on trying to rush Durant back too quickly, noting that the violent nature of his jab step could cause re-injury, especially given the nature of a Jones fracture, which is a small crack in an area of the foot that does not get a lot of blood flow, which is needed for the healing process.
While neither trainer works with Durant, they both work with a number of high profile NBA players and have helped them return to form from far worse injuries.
Both agreed that Durant should be able to recovery fully based on what they know of the injury, but warn, that coming back without limitations from this kind of injury could take a while given how Durant plays.
Considering Durant really hasn’t missed any significant time in his seven NBA seasons, it’s possible this rest could be good for him considering the miles he’s already logged.
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Remember It’s a Business First: As fans and fanatics of basketball sometimes it’s easy to forget that the game and the competitive part, you know the part you care about, is simply the bait to get your attention and more importantly your money. That’s not to say that owners or more importantly the NBA don’t care about the game, its simply that making the game better is about making the business stronger.
After all it is a business.
For the last two years the NBA and its teams have been flirting with changes to the game jersey, with things like sleeves and new this year: The re-location of logo elements such as the NBA logo mark being moved to the back instead of being on the front right corner.
The concept of ads on NBA jerseys has been floated for a while, and most see sleeves as an easy transition to ads, as the sleeves create more real estate for it.
According to John Ourand and John Lombardo of the Sports Business Daily, not only are ads on jersey coming, it seems the league’s broadcast partners tried to secure the rights to sell the ads on jerseys as part of their new mega-broadcast deal, something the NBA walked away from.
However, according to Sports Business Daily, Turner Broadcasting did get a small concession on this front, and that was the right to sell “on jersey” ads for the 2017 NBA All-Star Game jersey, which will likely be the test case for the process.
The NBA, namely Commissioner Adam Silver, has been asked numerous times about ads on jerseys and while the league isn’t rushing to install ads, there is inevitability to it, simply because of how much money can be generated from it.
Equally, with the broadcast partners pushing for it, there is increased likelihood that inside the span of this new TV deal that ads on jerseys are part of bigger NBA-wide ad buys.
Why would the TV partners want ads on jerseys? Because they can demand huge broadcast ad package guarantees as part of the bigger deal. The structure of a deal like this almost eliminates smaller brands, and what’s more likely is a large mega-brand like Samsung or Coke-Cola win out on something like this. So you won’t see Bob’s Tire Barn on a Laker jersey, but a Samsung logo becomes very realistic.
The NBA’s WNBA has had ads on their jerseys for some time, and it’s likely that on-jersey ads will make their way to the D-League too.
As much as fans seem to hate this idea, “on jersey” ads have been a part of the Soccer world for years, and depending on how it’s done, some of the jerseys become more interesting because of the sponsor.
It’s not happening tomorrow, but it is inevitable that ads on jerseys are coming. The questions are when does it happen, and who ponies up the dollars to win that real estate because it’s not going to come cheap.
Remember, it’s a business first.
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NBA PM: The Wizards Are “More Than Ready” For A Big Year
Washington Wizards shooting guard Bradley Beal says his team is “more than ready” for the start of the NBA season.
With several teams in the Eastern Conference taking a step back, the Washington Wizards will be one of the beneficiaries due to roster continuity. Shooting guard Bradley Beal, one of several key Wizards signed to a long-term contract, said the team is “more than ready” for the season and has large expectations.
“This is going to be a big year for us,” said Beal after a Monday practice. “We’re healthy. There’s no excuse for us [not to] get off to a good start.”
Beal added that, while health is a key for the entire roster, it’s especially important for him after struggling with injuries in the past.
“It’s really a confidence booster, realizing my potential, what I can be, the type of player I can be when I had a healthy season,” said Beal of last year’s campaign. “That’s probably what I was more proud of than anything, playing 70-plus games and then playing in the playoffs every game.”
In Basketball Insiders’ season preview for the Wizards, we noted that Beal was Washington’s most efficient ball handler in the pick and roll last season. Beal said that creating for teammates is something he’s worked on in the offseason and will continue to be a point of emphasis.
“That was great for me and the strides I made throughout the year, working on my ball handling, working on creating for other guys and getting my own shot,” said Beal. “Those are the primary things I’m focused on … being able to create better, getting guys easier shots than before, getting more assists and improve everywhere.”
Wizards coach Scott Brooks said after Friday’s preseason finale in New York that he’s been encouraged by the ball movement he has seen since the start of camp.
“I thought a lot of good things happened in training camp,” said Brooks. “The ball movement was outstanding. Guys were sacrificing for one another on the offensive end.”
One thing that should help the ball movement of the second unit is the arrival of backup point guard Tim Frazier, who missed most of the preseason due to a strained groin. Frazier had nine assists and no turnovers in his preseason debut against the Miami HEAT.
“I feel very comfortable with Tim,” said Brooks. “He finds corner threes, which we like.”
Beal added that one area he hopes to improve, both individually and as a team, is rebounding.
“I think I only had like three rebounds [per game] last year,” said Beal. “I obviously love scoring the ball. That’s something I never worry about. I want to continue to fill up the stat sheet a little bit more and contribute to the game in different areas. I think rebounding was something that hurt us a little bit last year.”
The Wizards host the Philadelphia 76ers to open the season Wednesday, and Brooks said it will take a team effort to defend emerging star Joel Embiid.
“He’s a problem,” said Brooks after Sunday’s practice. “His athleticism is off the charts. We’re going to have to do a good job of staying in front of him. You’re talking about a guy that can put the ball on the floor, that can get to spaces and spots that normally a 6-10 guy doesn’t.”
With a revamped bench, roster continuity and good health entering the season, the Wizards look like a team that could challenge the Cavaliers, Celtics and Raptors for supremacy in the East. Beal certainly seems to think so.
NBA Opening Night Storylines
Hours before the 2017-18 season gets set to tip off, here are some storylines to follow for Tuesday’s games.
The long summer is over. We finally made it. NBA opening night is upon us.
Rejoice, hoop heads.
Because the NBA is a perfect concoction of chaos at all times, Tuesday’s opening night slate has some can’t-miss built in headlines that the entire league is going to be glued to.
With a new year set to begin, everyone is on the same page. Whether that page includes the likes of Kevin Durant and Steph Curry or Doug McDermott and Tim Hardaway Jr. is a different story. But still, Tuesday marks day one for all teams and as it stands they’re all equal.
As we get set to sit down and dissect these opening game matchups on Tuesday, let’s highlight the most intriguing storylines that will be followed for the rest of the season. There’s nothing like watching a story grown in the NBA from its inception, right?
Boston Celtics vs. Cleveland Cavaliers — 8 p.m. ET (TNT)
This is the game we’ve all been waiting for since late June, when Kyrie Irving let it be known to Cavs owner Dan Gilbert that he wanted out from under LeBron’s shadow.
Three years of NBA Finals appearances, the greatest comeback in basketball history, and a ring to show for was all Irving wanted to walk away from. For him, he felt it was his time to shine.
And because the NBA is the perfect mix of beautiful insanity, it would only make sense that Irving would get dealt to the very team that is jostling for position to unseat the Cavs and King James.
The Irving-led Boston Celtics will have to wait a grand total of one second in the new NBA season to begin their matchup with their point guards old teammates and the team that stands in between them a Finals appearance. With Gordon Hayward and Irving together for the first time against meaningful competition, there’s no better way than to check their fit from the jump than by challenging the conference champions in their building.
But Irving’s homecoming isn’t the only storyline heading into the first game of the season. There are some changes on Cleveland’s end as well.
While the main return for Irving — Isaiah Thomas — won’t be suiting up for the Cavs anytime soon due to injury, there are still plenty of new faces to keep an eye on Tuesday night. First and foremost, Flash is in town. After having his contract bought out by the Chicago Bulls, Dwyane Wade joined forces with his buddy in The Land in hopes of recapturing some of the magic that led them to two championships in South Beach.
By teaming up once again, James and Wade provide some of the best chemistry in the league. Yes, Wade isn’t the player he once was when he and James were winning rings. But something is to be said for knowing exactly where someone will be on the court at all times, and that’s the trait exactly that Wade and James share.
Along with Wade, James and the Cavs are hoping to get some type of resurgence from Derrick Rose and Jeff Green off of the bench. Once Thomas returns to the court for Cleveland, this is arguably the deepest team James has ever been around in Cleveland.
Even with Irving and Hayward on board, Boston will be relying on some role players of their own — namely Jayson Tatum and Jaylen Brown. The back-to-back third overall picks will occupy most of the time at the forward spots opposite of Hayward. As the season moves on, the development of both of these wings will be crucial to how dangerous the Celtics can be past their two star players.
Tuesday night will be must-see television at Quicken Loans Arena. New eras for the Eastern Conference heavyweights are about to begin.
And as James told ESPN’s Rachel Nichols, “The Kid” will be just fine.
Houston Rockets vs. Golden State Warriors — 10:30 p.m. ET (TNT)
On the Western side of the basketball landscape Tuesday night, the potential conference finals matchup will see its first act when the revamped Rockets head to the Bay Area.
Last season at this time, the basketball world was bracing for what the Warriors would look like after adding Kevin Durant to a 73-win team. And as expected, they dominated. Not even LeBron James could put a stop to them, managing just one win in their finals bout.
This year brings in more of the same questions. Can anyone stop the Warriors? Will Golden State just steamroll their way to another championship, effectively sucking the fun of competition out of the entire league?
Well, a few teams this offseason did their best to try and combat that narrative. One of them being the Rockets, who they added perennial all-star point guard Chris Paul to their backcourt.
Putting Paul in the same backcourt as superstar James Harden has the potential to create some of the biggest headaches for opposing teams. The constant ball movement and open looks the two star guards can provide are nearly endless.
While the league swoons over the Warriors’ ability to hit shots from well beyond the arc, it should be noted that it was Houston last year that led the NBA in three-point shooting, not Golden State. It’s certainly not wise to try and go toe-to-toe with the Warriors at their own game, but if there’s ever a team equipped to do it, it’s Houston. Tuesday night will provide a nice preview look at how things in the Western Conference could shake out in the coming months.
Aside from the barrage of scoring that will take place in this matchup, what would a big game be for the Warriors without a little Draymond Green trash talk?
After Rockets head coach Mike D’Antoni told ESPN that, “You’re not gonna stop them. It’s just not gonna happen. They’re not gonna stop us, either,” Green clapped back with a comment of his own, as he always does.
“I don’t know how serious they take defense with that comment,” Green said. “But they added some good defensive players.”
It’s true, the Rockets aren’t considered a defensive stalwart by any means. Last season, Houston was 26th in points allowed, compared to second in points scored. Green may be onto something when it comes to questioning how serious his opponents take defense.
That being said, last year’s Rockets didn’t feature Paul. Even at the age of 32, Paul is still one of the league’s best on-ball defenders. And no matter his age, he’ll always possess that competitive fire he’s been known for over the last 12 years.
Going up against the Warriors at Oracle is usually nothing short of impossible, but if there’s going to be a team to challenge their supremacy this season, we’ll get a good look at how they stack up on night one.
With all of this in mind, let’s not forget that the world’s best league is finally back in action. Give yourself a pat on the back, you made it. Now, go enjoy some basketball.
NBA AM: Is It Smart To Bet On Yourself In This Market?
Many extension-eligible players opted to bet on themselves and a questionable free agent marketplace next summer.
No Big Surprises On Draft Extensions
The big news yesterday wasn’t a new extension for a 2014 first round draft pick, it was the news that the San Antonio Spurs reached a three-year, $72 million extension with veteran LaMarcus Aldridge.
The news was surprising for a couple of reasons. The biggest being the Spurs had shopped Aldridge in trade scenarios this offseason under the idea that he was a problematic fit for the Spurs.
Ultimately, Aldridge and the Spurs ended up in the same place on his deal. The Spurs were not going to be big free agent players and locking Aldridge in now gives them some security as well as trade leverage later. In Aldridge’s case, his camp saw the marketplace this past summer and all of the mouths that need to be fed in July and realized he wasn’t likely getting more money on the open market come free agency.
One of the things the Spurs found out was that trading a player with a player option is not an easy task as teams that would give up value want to know what comes next, either way. Over the past few years, player options have become almost toxic in trade, mainly because there are two classes of trade partners, one that wants the ending contract and a player for a stretch run in the postseason and teams that want the player for next season. The options make valuing the player sticky at best.
In doing a deal for Aldridge, the Spurs basically lock him into their roster for this season but give themselves a trade chip next summer, if they need it. This was smart for both sides. The Spurs locked in the player and the trade asset, Aldridge locked in money he likely wouldn’t have gotten in the open market.
For those players drafted in the first round of the 2014 NBA Draft, yesterday closed the window on the “Early Extension Period.” While there were talks all the way to the wire on several players, the bulk of the deals that didn’t get done didn’t get close enough to seal the deal.
The Boston Celtics and Marcus Smart frequently talked about an extension, and his camp labeled the talks as getting “close” but ultimately, future luxury tax concerns killed a possible deal before the extension deadline, meaning Smart will hit free agency in July.
The Celtics will have a couple of months to see if Smart continues to evolve before they have to make decisions, and they now know what a deal would take for Smart to sign outright. Given the Celtics tax concerns, there is a window for a team with cap space to poach him in July if they come with the right kind of offer sheet. While the Celtics can obtain the right to match Smart with a $6.53 million qualifying offer, the tax issues won’t go away without a cap dump of a trade. Equally, the Celtics roster is loaded with point guards, so the C’s have the luxury of seeing what unfolds in the next three months before the February 8 trade deadline.
The Orlando Magic and their pair of 2014 draftees, Aaron Gordon and Elfird Payton, talked about extensions, mostly out of courtesy. The Magic would have done deals if it favored the team, but the new front office in Orlando has been open and honest that they are still very much in evaluation mode on the roster and were not going to pay a premium at this point.
The Magic’s reluctance to do a deal wasn’t about valuing either player as both are said to have been very good so far, this preseason. The Magic don’t have a clear-cut direction yet and inking a long-term deal with either would have been counter to their goal of flexibility. Equally, the Magic also know that both players are unlikely to get huge free agent offers unless they blossom this season, which would make matching an easier decision after seeing how they play this season.
Neither player entered the process expecting to reach a deal, so there is no ill-will about not getting an extension. Both players have said publicly and privately they knew they had to earn their next deal and came into camp with that mindset.
The Utah Jazz and guard Rodney Hood engaged on an extension most of the summer. The Jazz are very committed to Hood, but would not commit to a deal at this point for a bunch of reasons, the biggest being they don’t really know what the team is yet. Hood is going to get a big opportunity this year, and the Jazz want to see if he can handle the increased load and stay healthy. Injuries have ravaged the Jazz lately, and they were reluctant to lock in a big number to a player that hasn’t been durable.
Of the bunch, Hood is the most likely to get a deal without the restricted free agent offer sheet process next summer—the Jazz may simply pony up and pay him if he can fill the void they hope he can for the team.
The Milwaukee Bucks and injured forward Jabari Parker did talk about an extension despite him having torn his ACL for the second time. The Bucks looked at the idea of locking Parker in at a value, but ultimately, neither side got close enough for it to be realistic. Parker is expected to return to action sometime in February, meaning he may log enough games for a big deal in July to be realistic, especially if the Bucks are as good as they project to be this year and land home court in the postseason.
The big hurdle for all of the players that did not get an extension is that the free agent marketplace in July does not project to be as robust as it was even last year. A number of agents urged their clients to take the security of money on the table this summer, and many players opted to bet on themselves, which always sounds like a great idea until the reality of restricted free agency sets in.
Nerlens Noel and JaMychal Green were both causalities of a shrinking marketplace this past summer. It will be interesting to see if some of the players that got close this week get less in the open market in July.
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