Yes, the Cleveland Cavaliers and the Golden State Warriors are on a collision course to meet in the first NBA Finals trilogy in history, and you didn’t have to be Nostradamus to see it coming—this was a foregone conclusion since Kevin Durant signed with the Warriors last July.
What people have been thinking aloud since then, though, has been whether or not this is bad for the NBA.
Despite what some may want you to believe, it truly is bad for business—though not necessarily in the way one might think.
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Dynasties are a part of professional sports. When the Dallas Cowboys, New York Yankees and Chicago Bulls were dominating the competition, many pundits wondered whether one or two teams having monopolies on their league’s championships negatively affected viewership.
History has proven that it hasn’t.
One metric that would be used to support that proposition is the extent to which games are watched on network television. As casual fans are less likely to spend big bucks on the cable networks that today televise the gross majority of NBA games, looking at the numbers when fans don’t have to pay to watch is a decent barometer to gauge interest.
During the 1995-96 NBA season, the league averaged a 5.0 rating for games broadcast on network television. That number has steadily declined since then, with a fairly dramatic dip in network television viewership occurring following the lockout of 1999.
Obviously, there are other metrics and projections that suggest that the league, in terms of viewership, is just fine. After all, there had to have been a reason for ESPN and Turner to agree to pay the NBA $24 billion over the next nine years, right?
Of course there is. As the media has become both better and more competitive, outlets have become aware of the need to develop and sell interesting storylines that would drive interest among even casual fans. Free agency and the contemporary player’s ability and willingness to change teams has caused July to become one of the league’s busiest months. LeBron James’ defection to Miami, subsequent return to Cleveland and Steve Kerr helping to lead the Warriors to the single-season win record—all of it matters. All of it impacts the league’s viewership and, ultimately, the price tag its able to attach to its product.
But what’s most important to understand about professional sports is that there is one thing that keeps the world turning—competition.
For the past 10 years, as we have witnessed the coming of age of the generation that heard the ridicule that the likes of Charles Barkley, Karl Malone, Reggie Miller, Patrick Ewing, Vince Carter, Allen Iverson and Steve Nash endured, they each decided to not be the next one to join that list.
Since Kevin Garnett and Ray Allen joined Paul Pierce in Boston, the modern NBA’s “super team” era began. Shaquille O’Neal was traded from Miami to Phoenix, Jason Kidd from New Jersey to Dallas and Pau Gasol to the Lakers.
Meanwhile, LeBron James, arguably the greatest player ever, tasted defeat. And to that, we were all witnesses.
LeBron defected to Miami, Chris Paul to Los Angeles and Dwight Howard and Nash to the Lakers. Carmelo Anthony went to the Knicks.
Each of the aforementioned All-NBA caliber talents, though they experienced varying degrees of success, all had one thing in common: they were attempting to form their own super teams, because, deep down inside, merely competing wasn’t good enough. It was championship or bust.
As a result, for the past 10 years, we have been witnessing and existing in the NBA version of the cold war, and the NBA’s superstars are the weapons of mass destruction.
Players like Paul George, Jimmy Butler, James Harden and Anthony Davis will eventually tire of the losing. As they sit back and see the likes of the Warriors and Cavaliers dominate the NBA and combine to monopolize the Finals for the foreseeable future, they too will eventually make the same decision of many of their predecessors.
In order to understand why this is bad for the league, one need to be able to see the entire forest, not just two or three of the trees.
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As he stood in all his glory, the Boston Celtics had emerged on top.
He shrugged and raised his eyebrows.
“That’s something we’d have to consider,” Wyc Grousbeck said as his Celtics had emerged from the 2017 NBA Draft lottery with the top overall pick.
The question that prompted the answer was whether and to what extent the Celtics would consider trading the first overall pick in the draft. Surely, with Markelle Fultz and Lonzo Ball having the perceived value of franchise-caliber players, they could engage the Bulls on a trade involving Jimmy Butler or the Pacers on one involving Paul George. And it would be something that the Celtics would have been wise to consider.
The politics of the NBA locker room make it nearly impossible to simultaneously build a contending team while stockpiling young players with superstar potential. Everyone wants shots, everyone wants touches and everyone wants a max contract. In a utopia, all players would be willing to sacrifice in the name of winning; but this is real life. This is business. So, the Celtics find themselves at a crossroads. In short order, the franchise will have to make a decision as to whether they will stick with their current core or take what appears to be two steps backward by turning the franchise over to a rookie point guard.
Had the Celtics truly been able to compete with the likes of the Cavaliers, the decision would have been difficult. But if the talent gulf between the Celtics and the Cavs is as wide as it appears, Ainge would be wise to trade away a few of the players on the roster who are already complaining about a lack of touches and riches and wait out LeBron’s demise.
Today, that’s the prevailing sentiment among many onlookers—James and his Cavaliers are so great, that there’s no hope in dethroning them. As he is a few months away from his 33rd birthday and still relies heavily on his athleticism, it stands to reason that he will soon begin to show signs of regression.
So, it is argued, the Celtics would be best served by drafting Fultz and eventually cutting bait with Kelly Olynyk, Marcus Smart and Isaiah Thomas. With Fultz, Jaylen Brown and the 2018 first rounder they will have from the Nets, in five years, the Celtics could become the next super team. It’s difficult to argue with the logic.
In the Western Conference, the outlook is a bit more bleak. Assuming the Warriors re-sign both Stephen Curry and Kevin Durant this summer, not one of their core four players will be 30 years old until the beginning of 2018-19 season. Sure, with Kawhi Leonard, the Spurs had the Warriors down big in Game 1 of their series, but nobody thought the Spurs would beat them four out of seven times.
So while there is nothing wrong with a dynasty, it’s important to remember the one thing that makes the world of professional sports turn—competition.
What happens when the second and third best teams in the league begin to believe that they simply can’t compete with the top-heavy teams with which they should compete?
Feelings of futility, complacency and the consideration of simply waiting it out—with the level of dominance that we have witnessed by the Warriors and the Cavs—are we really that far away from that?
Ask yourself that question again when the Eastern and Western Conference Champions arrive at the NBA Finals having gone a combined 24-0 in the playoffs.
That’s not good for any argument, or competitiveness, and it certainly isn’t good for business.
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Since Tom Chambers made history by helping the NBA’s 1988 free agent class the freedom of being unrestricted, players have long enjoyed their ability to choose where they live and work.
So don’t hate the player, hate the game.
Or better yet, hate the fact that we have collectively taught everyone that all that matters is winning a championship.
At the end of the day, it’s that attitude that has caused all of this.
So if and when you have a spare moment or two, cross your fingers that someone—anyone—can actually challenge the Cavs and Warriors. Because whether you like it or not, this type of dominance, the lack of competition they each appear to have and what it may inevitably do to the attitudes and psyches of NBA front offices is dangerous.
And in the long run, depending on which of the diverging roads the other teams toward the top of the respective conferences choose, the unprecedented dominance being witnessed by these Cavs and Warriors… It may certainly be bad for business.
NBA Daily: The Losers of the NBA Draft
Shane Rhodes breaks down the losers of the 2018 NBA Draft.
The 2018 NBA Draft season has come to a close. And, while the actual draft wasn’t the fireworks show that it could have been, there was still plenty of surprises, both good and bad.
While Basketball Insiders’ Simon Hannig discussed the winners of the draft, not everyone was so fortunate. And, while the draft can come down to chance, some teams were worse off than others.
Let’s take a look at some of the bigger losers from draft night
Talk about heartbreak.
Mikal Bridges was going home. The Philadelphia 76ers selected the Villanova standout with the No. 10 pick. Bridges did an entire press conference, talking about what it was like to be staying in Philadelphia. His mother, Tyneeha Rivers, is even the Global VP of Human Resources for Harris Blitzer Sports & Entertainment, the company that owns the team. It was perfect.
And then it wasn’t.
Mikal Bridges just did an entire press conference talking about staying in Philly. He was traded as it ended. He had no idea.
— Dan Wetzel (@DanWetzel) June 22, 2018
It’s hard to not feel bad for Bridges, who was dropped into a dream scenario and then had it all ripped away. Going to the Phoenix Suns, an organization heading in a new direction, to play alongside plenty of young, high upside talent, including No. 1 pick Deandre Ayton as well as former lottery picks Josh Jackson and Devin Booker, isn’t the worst thing in the world for the rookie forward. Bridges could even flourish in Phoenix.
But it certainly won’t compare to playing under the bright lights in Philadelphia alongside Ben Simmons and Joel Embiid come next April and for years to come.
Michael Porter Jr.
One year ago, Michael Porter Jr. was a top three draft prospect projected to go as high as No. 1 overall. However, with rumors of questionable medicals swirling throughout the draft process, he dropped all the way to the Denver Nuggets at No. 14 overall.
While Porter will certainly welcome the chip on his shoulder, the lost earnings will definitely hurt him and his pocket. Porter is missing out on millions on his first NBA contract. Plus, the sheer amount of teams that balked at his medicals doesn’t bode well for his long-term future in the NBA.
It isn’t all bad for Porter; Denver has a young, talented roster and was one win away from a postseason birth last year. They can afford to be patient with Porter’s back, should he need to miss some time, as well. Standing 6-foot-11, 211 pounds and with a smooth jumper, Porter still has a great chance to be a star in this league.
Still, it was an inauspicious beginning to what, hopefully, is a long NBA career.
This could apply to the Sacramento Kings roster as well as their fanbase.
The Kings got “their guy” in No. 2 overall pick Marvin Bagley III. And, while Bagley is still an amazing talent, the pick just seems like more of the same for the Kings, who have a glut of bigs — Willie-Cauley Stein, Harry Giles III, Skal Labissiere, Kostas Koufos — on the roster and a distinct lack of high-quality guard or wing depth.
In steps Luka Dončić, the 19-year-old Slovenian phenom. With the Suns taking Ayton with the top pick, the Kings had their chance to shore up their backcourt for the foreseeable future alongside De’Aaron Fox and move another step closer to relevancy.
And they whiffed.
Dončić could very well end up as the best player in the class. While he isn’t the most athletic, Dončić is exactly where the NBA is going; he is a multipositional defender and playmaker that can shoot the three. Meanwhile, Bagley, who is a questionable fit in the modern game, will be hardpressed to find playing time early on in his Kings tenure. Even worse, with their hearts set on Bagley, the Kings likely could have traded down a la the Atlanta Hawks and picked up another asset for their troubles.
While it’s much too early to call it either way, this is a pick that could come back to haunt Sacramento down the line.
It was not a great night for the Cleveland Cavaliers.
The Cavaliers missed out on one point-guard prospect, Trae Young, and another, Shai Gilgeous-Alexander, flat out said he didn’t want to play for the franchise. And, even though they got a guard they liked in Alabama’s Collin Sexton, the Cavaliers are still in the unenviable position of dealing with LeBron James’ third iteration of The Decision.
Sexton’s selection doesn’t exactly help them retain James’ services either.
Since acquiring the pick from the Boston Celtics in the Kyrie Irving trade last summer, it had been speculated as to whether Cleveland would use the pick or trade it to get James help. With the team opting for the former, it’s difficult to imagine the Cavaliers getting any significant help for James, in free agency or otherwise, which could push him closer to leaving than he already may be. Meanwhile, Sexton, who dominated the ball during his time at Alabama, isn’t exactly the best fit alongside James in the event that he stays.
Either way, there appears to be a bumpy road ahead for the Cavaliers.
Troy Brown Jr. is a great pickup for the Washington Wizards. That still doesn’t mean he wasn’t a reach.
Brown is a twitchy wing that can defend multiple positions. But there were multiple wings that Washington could have taken ahead of Brown (e.g., Lonnie Walker II) that would have made this a better pick. Brown struggled as a shooter during his lone season at Oregon — he shot just 29.1 percent from three and has some iffy mechanics — and is a strange fit on the Wizards roster that already has a surplus of wing depth in John Wall, Bradley Beal, Otto Porter Jr. and Kelly Oubre.
With the team looking to move Marcin Gortat, a big would have been a better fit for Washington at 15. Or, if management was deadset on Brown, dropping back a few spots would have made more sense.
Brown certainly has the talent to make an impact, but it’s hard to like a pick that may not crack the rotation in year one, according to the Wizards own General Manager.
The Toronto Raptors took a big step earlier this offseason, moving on from Dwane Casey and placing Nick Nurse at the helm in early June.
But, with zero picks in a loaded draft, the Raptors have to be considered losers.
There were plenty of difference makers available up-and-down the draft board, but the Raptors didn’t end up with any of them. While management could improve the team via trade or free agency come July, they still feature the same roster that got manhandled in the Eastern Conference Semifinals by James and the Cavaliers and that isn’t good.
Not everyone can come out a winner in a crapshoot like the NBA Draft. Still, some teams found themselves worse off than others when all was said and done. Luckily, those teams still have a chance to improve themselves with free agency right around the corner.
NBA Daily: The Winners Of The NBA Draft
Simon Hannig breaks down the winners from Thursday’s 2018 NBA Draft.
The 2018 NBA Draft has come and gone, and although many teams have improved coming out of this loaded draft, five teams seemed to have walked away as the biggest winners.
The Phoenix Suns Got Their Guy
The Suns made a couple of splashes in the draft, selecting DeAndre Ayton with the first overall pick.
The Suns then drafted Zhaire Smith, but later traded his rights to the Philadelphia 76ers for Mikal Bridges.
In the second round of the draft, Phoenix selected Frenchman Elie Okobo and George King from Colorado, each of whom should be able to contribute right away. Ayton should be the starting center come opening night and Bridges could also start for the team immediately. If not, Bridges will be a valuable weapon coming off the bench for a team who is trying to win games and get back into the playoffs.
Does Mo Bamba Have The (Orlando) Magic?
The Orlando Magic got a stud in Mo Bamba, whom they surprisingly selected with the sixth overall pick in the draft. They later drafted Melvin Frazier in the second round. It was a bit surprising that the Tulane product lasted that long, but the Magic benefitted.
Orlando got a player who can contribute right away and could compete for a starting job. Frazier is a great rebounder and defender and could change the team’s defense all by himself. The club now has two young core pieces they can build around in Jonathan Isaac and Bamba and a young contributor in Frazier.
Although the team’s offense will likely be work in progress, they can be very scary on the defensive end.
Now, we’ll all wait to see if Bamba, the New York product, can carry the Magic back to respectability.
Atlanta Hawks Will Let It Fly
After drafting Luka Doncic with the third overall pick, the Hawks ended up sending him to Dallas in exchange for Trae Young and a future protected first round pick. The pick is top-five protected the next two years, top-three protected in 2021 and 2022 and unprotected in 2023, according to Mavs president of basketball operations Donnie Nelson.
With their second first round pick, the Hawks took sharpshooter Kevin Huerter from Maryland and, with the 30th overall pick, selected Omari Spellman from Villanova.
Atlanta appears to building themselves in the way of the Warriors, getting sharpshooters in Young and Huerter. It is no surprise they are doing this as their current general manager, Travis Schlenk, worked with Golden State before taking the job with the Hawks.
The Rich Got Richer In Boston
The Celtics once again got a steal in the draft, as they were the beneficiaries as it relates to Robert Williams from Texas A&M. He is an athletic big man who plays great defense and rebounds the ball very well. Williams has lottery talent but ended up falling to the Celtics, who selected him with the 27th pick of the draft.
Williams averaged 2.5 blocks per game at Texas and should also be able to provide second chance opportunities for the team. Williams, as he averaged three offensive rebounds per game in college.
Luka Doncic Found A Good Home
The Dallas Mavericks walked away from the 2018 NBA Draft with two foundational pieces in tow, Dennis Smith Jr. and Luka Doncic. Their other moves were also tremendous, as they drafted Jalen Brunson from Villanova, acquired Ray Spalding from Louisville in a trade with the Sixers and drafted Kostas Antetokounmpo (Giannis’ younger brother) with the last piece in the draft.
For Mark Cuban, it may take time to develop the pieces, but if things could go well, the Mavs might have some productive years ahead.
Doncic was thought to be one of, if not the best player available in the draft, so getting him at the expense of a protected future first round pick seems like a fair trade. Depending on how ready he is to contribute at the NBA level, the sky could be the limit.
Of course, every year, there are surprises. Some good, and some bad. However, walking away from the 2018 NBA Draft, these five teams all appear to have improved themselves immensely.
NBA Draft Night Trades
David Yapkowitz breaks down the trades that took place during the 2018 NBA Draft.
Another NBA Draft has come and gone. With rumors swirling all week about possible pick/player movement, the night remained relatively uneventful. There were a few trades that occurred, however. Here’s a quick breakdown of the movement that happened on draft night.
1. Atlanta Hawks/Dallas Mavericks
The Hawks and Mavericks completed the first trade of the night early on in the draft. Leading up to the draft, there were questions about how high Luka Doncic was going to be drafted. It was widely assumed that he wouldn’t slip past Dallas at No. 5. The Mavericks weren’t going to take that chance as the Hawks drafted Doncic with the intention of trading him to Dallas for Trae Young.
Both teams ultimately get what they need. It’s been reported that the Hawks might move on from Dennis Schroder this summer and they’ll need a point guard to replace him. Young is an explosive scorer who will fit in nicely with Atlanta’s rebuild. He can score from anywhere on the court and he’s a great playmaker as well.
For the Mavericks, they get a guy to add to their own young core with Dennis Smith Jr. and Harrison Barnes. Doncic has the size to play next to Smith in the backcourt. He’s quite possibly the best playmaker in the draft with a solid offensive game as well.
2. Charlotte Hornets/Los Angeles Clippers
The Hornets and Clippers consummated the second move the night by swapping their own draft picks. The Hornets took Shai Gilgeous-Alexander with the 11th pick and then immediately traded him to the Clippers for Miles Bridges, whom Los Angeles selected at No. 12.
For the Hornets, they get a guy who can play both forward positions. Bridges is more of a small forward but in small ball lineups, he can slide over to the four. Offensively he is at his best when he puts the ball on the floor and attacks the rim. He’s a decent shooter too.
The Clippers get a point guard who was rumored to climbing up many draft boards as the night approached. Gilgeous-Alexander is a solid pick for them provided both Patrick Beverly and Milos Teodosic’ injury history. He can also play off the ball if need be. He’s got the physical tools to be a very good defender at the NBA level. It’s not at all far-fetched to imagine him as the future long-term starting point guard for the Clippers.
The Hornets also got two future second-round picks from the Clippers.
3. Philadelphia 76ers/Phoenix Suns
The Sixers and the Suns had the next move of draft night, also swapping their picks. The Sixers selected hometown hero Mikal Bridges with the No. 10 pick and later traded him to the Suns for the No. 16 pick, Zhaire Smith.
Bridges made a lot of sense for the Sixers. Not only is he a local guy, but his mother works for the team as well. He was a talented player who fit their team. He gave a post-draft press conference raving about being a Sixer all the while he had been traded already. But such is life in the NBA. Instead, Phoenix gets a guy that’s ready to contribute in the NBA right away. He’s the prototypical 3&D type guy.
For the Sixers, Zhaire Smith is another guy who was steadily climbing the boards in the days leading up to the draft. He’s a very athletic prospect with good defensive instincts. He probably won’t play much right away, but he does have the potential to end up being one of the better rotation players in this draft.
The Sixers also get a 2021 first-round pick from the Suns via the Miami Heat. It’s highly likely this ends up being a lottery pick and thus giving the Sixers the chance to add a high-end talent to an already potent group.
4. Second-Round moves
There are a few second-round moves that were made as well.
For one, the Hawks selected Devonte Graham with the 34th pick and traded him to the Hornets for two future second-round picks. Graham is another NBA ready guy who can come in and immediately contend for backup point guard minutes behind Kemba Walker.
The Sixers were involved in another deal sending the No. 38 pick Khyri Thomas to the Detroit Pistons for two future second-round picks. Thomas is a player that many projected to go in the first round. For a team that didn’t have a first-round pick coming into the night, the Pistons essentially picked one up. It’s possible he turns out better than Detroit’s most recent first-rounders Henry Ellenson and Luke Kennard.
The Sacramento Kings drafted Gary Trent Jr. with the 37th pick only to trade him to the Portland Trail Blazers for two future second-round picks. Trent was one of the better shooters in the draft and that’s what he projects to the be in the NBA. He’s probably a few years away from earning a spot in the rotation but he was also a possible first-round pick. He’s more NBA ready than Anfernee Simons who the Blazers took in the first-round.
The Orlando Magic and Denver Nuggets swapped second-round picks with the Magic sending the No. 41 pick Jarred Vanderbilt to the Nuggets for the No. 43 pick Justin Jackson and a future second-round pick. Vanderbilt is a project in every sense of the word. He’s extremely raw and probably needed more time in college. But he’s got long-term potential and could pay off in the future. Jackson, on the other hand, was possibly a first-round talent had he entered the draft last year. He’s going to have to make the roster but could be a 3&D guy.
In the final move of the night, the Hornets traded the No. 45 pick Hamidou Diallo to the Oklahoma City Thunder. Diallo is a guy that had he come out last year, probably would’ve been a first-round guy. In any case, he is also very raw and will need seasoning in the G-League. He’s got all the physical tools and skill to be a good rotation NBA player.