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Silver Aims to Close Gap between NFL, NBA

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“I’m (Adam Silver) also very focused on growing the game in the U.S.,” he says. “I see enormous upside, both in consumption of new media; largely digital media — but just as importantly, for conventional television.”

Silver even expects to go after the NFL’s position as the country’s most popular and profitable sports league.

“I look at the enormous gap between NFL ratings and NBA ratings and see enormous room for growth,” he says.

via Sam Amick of USA TODAY Sports

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Sources: Hawks Fire Lloyd Pierce, Nate McMillan to Serve as Interim Head Coach

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Atlanta has dismissed Lloyd Pierce as coach, sources tell ESPN.

ESPN Sources: Nate McMillan has accepted the interim head coaching job with the Hawks. McMillan has a 667-591 (.530) record in 16 seasons as head coach with Seattle, Portland and Indiana.

Source: Adrian Wojnarowski on Twitter

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Sources: Joakim Noah to Retire

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13-year NBA center Joakim Noah — a two-time All-Star and former Defensive Player of the Year winner — is effectively retiring from basketball, sources tell @TheAthletic @Stadium.

Plan is for the longtime Chicago star to eventually retire as a Bull.

Source: Shams Charania on Twitter

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Sources: Victor Oladipo Turned Down Extension from Rockets

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Houston Rockets guard Victor Oladipo recently turned down a two-year, $45.2 million maximum contract extension, the most the franchise could offer him before the end of the regular season, sources told ESPN.

As expected, Oladipo is pursuing a longer-term deal, sources said, something that the collective bargaining agreement doesn’t allow the Rockets to offer him until the offseason.

Source: Adrian Wojnarowski of ESPN

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