The Celtics will announce on Wednesday that the team has signed a wide-ranging sponsorship deal with General Electric that includes the rights to have the company’s logo on its jerseys, sources told ESPN.com.
Terms of the deal were not immediately known, but sources close to the deal said that GE will become the team’s data and analytics partner.
Source: Darren Rovell of ESPN
Have something to add to this story? Share it in the comments.