The Golden State Warriors are asking for $15 million to $20 million per year for the rights for a company to put its logo on their jersey starting in the 2017-18 season, sources told ESPN.
It is believed that the Warriors, who won the NBA title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team.
The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of jerseys, opposite what will be a swoosh from Nike, which will begin its deal as the league’s official apparel-maker after the 2016-17 season.
Source: Darren Rovell of ESPN
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