Cavs Sell Single-Game Tickets via Lottery

The Cleveland Cavaliers announced Friday that they will sell single-game tickets through an unprecedented monthly lottery system.

With demand at an all-time high thanks to the return of LeBron James, the team decided the best way to allow fans to get a shot at seeing the team that is now favored to win the NBA title was through a random drawing.

“There was an internal desire to make sure we could get as many different fans in to see our games as possible,” Cavaliers CEO Len Komoroski said. “These fans have been with us for the good times and the bad and we want the tickets in their hands instead of the brokers, who are going to buy them with the intention of taking them, reposting them and selling them for a profit.”

via Darren Rovell of ESPN