Headlines
Celtics Unveil Alternate Logo for Next Season
Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.
It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.
“It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer.
via Baxter Holmes of The Boston Globe
Add Basketball Insiders to your Google News Feed!
-
Main Page 2 weeks ago
LeBron James joins Michael Jordan as only NBA players with multiple 40-point games after turning 39
-
Main Page 2 weeks ago
Nikola Jokic 1st NBA player since Oscar Robertson with 26+ points, 18+ rebounds, & 16+ assists in a game
-
NBA 1 week ago
Ex-MLB star Alex Rodriguez vows to keep trying to buy Timberwolves franchise despite rejection
-
Main Page 1 week ago
Kings are 14-5 this season when Keegan Murray scores 19+ points