NBA, Nike Announce 8-Year Apparel Deal

The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.

“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver.  “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players.  The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms.  NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker.  “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”