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NBA to Introduce Most Complex Timekeeping in Sports?

Updated 1 year ago on October 15, 2021

1 min read

Basketball Insiders

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The NBA and Swiss watchmaker Tissot announced a comprehensive multi-year partnership on Monday that both hope will lead to the most complex timekeeping in sports history.

Emilio Collins, the NBA’s executive vice president of global marketing partnerships, said the league was shopping around the deal to find the official timekeeper as it was clear that a more updated technology was needed in an effort to move the system to a more automatic, efficient solution.

Because of the constant starting and stopping, Thiebaud hopes to build the most intricate timing system in sports history.

Source: Darren Rovell of ESPN