Headlines
NBA to Introduce Most Complex Timekeeping in Sports?
By
Basketball Insiders 
The next evolution of basketball news, information and rumors.
All posts by Basketball InsidersUpdated3 hours ago on April 18, 2024
Disclosure
We independently review everything we recommend based on our strict editorial guidelines. When you buy through our links, we may earn a commission. Learn More
The NBA and Swiss watchmaker Tissot announced a comprehensive multi-year partnership on Monday that both hope will lead to the most complex timekeeping in sports history.
Emilio Collins, the NBA’s executive vice president of global marketing partnerships, said the league was shopping around the deal to find the official timekeeper as it was clear that a more updated technology was needed in an effort to move the system to a more automatic, efficient solution.
Because of the constant starting and stopping, Thiebaud hopes to build the most intricate timing system in sports history.
Source: Darren Rovell of ESPN
