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Silver: Jersey Sponsorships Are Inevitable in NBA
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Basketball Insiders 
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All posts by Basketball InsidersUpdated1 hour ago on April 20, 2024
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Commissioner Adam Silver thinks it’s “inevitable” that the NBA will one day take after European sports and have sponsor names on jerseys.
With the NBA back in London for its annual regular-season game, Silver said that’s one area where the league can copy international sports. Most major European clubs in soccer and other sports sell advertising space on their shirts.
Silver said “I do think it’s inevitable” for jersey sponsors to be adopted by the NBA, but that “exactly when it’s going to come, I’m not sure.”
