Pelicans to Play in Smoothie King Center?

Since it opened in 1999, the New Orleans Arena has been without a corporate name.

But on Thursday, it will officially become the Smoothie King Center.

After extensive negotiations that lasted for nearly a year, the Pelicans and Smoothie King agreed to a 10-year naming rights deal that includes an option for the company to renew for an additional 10 years.

via John Reid of The Times Picayune