NBA

Point-Counter Point: Where Should The NBA Expand?

For the first time since 2004 when the NBA allowed Charlotte to have a second go at a franchise, the NBA is seriously entertaining the idea of expansion. The NBA, like many businesses, has seen its revenue ravaged by the ongoing COVID-19 pandemic and could look to monetize new markets as a means to recover some of those losses, the burning question remains, where to expand?

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From time to time there are things that surface in the NBA landscape that requires a little debate, we call that Point – Counter Point. We have asked two our of writers to dive into the topic of NBA expansion, which for the first time since 2004 when the NBA allowed Charlotte to have a second go at a franchise, the NBA is seriously entertaining the idea of expansion,

The NBA, like many businesses, has seen its revenue ravaged by the ongoing COVID-19 pandemic and could look to monetize new markets as a means to recover some of those losses, the burning question remains, where to expand?

The most popular candidate among cities that haven’t been home to an NBA franchise previously is Las Vegas, whihc makes a ton of sense and has to be a heavy favorite if the NBA does expand.

The market and potential for revenue have long made sense from a financial perspective, but the stigma around ‘Sin City’ was an issue. Things have changed quickly, though, and professional sports and the public, in general, are much more accepting of sports gambling than in previous years.

The NHL was the first professional league to enter the market with the Las Vegas Golden Knights in 2017. The team won the Stanley Cup in their first year as an expansion team and have quickly become a popular team in the league.

The WNBA and NFL have since joined the NHL in Las Vegas with the Aces (WNBA) and LAs Vegas Raiders (NFL). The NBA could soon be joining them. Vegas is the 28th most populous city in the U.S. and generates a ton of traffic from all over the world. It just makes too much sense.

Another reason it’s only a matter of time is the NBA’s already established in the city as a league. For years the NBA Summer League has been held in the area and it has become quite a popular event. Many from the industry attend, from media to players.

Finally, Vegas has a home stadium ready to go in T-Mobile Arena.

London could be a huge move for the league and sports in general, but the timing isn’t right. Given the current circumstances in the world, London doesn’t seem as likely as other cities. That’s unfortunate, as it makes a ton of sense from the league’s perspective. Not only would it be the first NBA franchise to be based in Europe, but it would also beat the other major U.S. sports leagues in getting there.

The timing would be great too, as the league has a number of up-and-coming players from Europe. That’s caused an increase in popularity worldwide, so surely fans would be excited to get a team of their own.

Given the things that would have to be worked out to have a team playing so far from most of the league, it’s hard to imagine the NBA going through those obstacles on top of the global situation as of today. Patience will be key for London, but it’s one of the best options if things were different right now.

The last two cities that come to mind in terms of contending cities are Mexico City and Louisville. While the NBA would be wise to wait to expand overseas, Mexico City could be a great option. There’s an untapped market south of the U.S. border and it would be much easier to add to the league in short order than somewhere in Europe.

Louisville makes sense as well as a city that offers a market not being maximized by the league. It’s a great basketball city for college hoops, as is the state of Kentucky in general. Residents would buy in right away and it may offer the most loyal fanbase the NBA can establish in little time.

– Garrett Brook


The city that immediately comes to mind when thinking of expansion in the NBA Is Seattle. Home to the SuperSonics from 1967-2008, the team was a staple of the city before being bought in 2006 and subsequently moved to Oklahoma City two years later.

The SuperSonics had a lot of success in Seattle during their 41-year stint, making the playoffs 22 times, the NBA Finals three times and taking home one NBA Championship in 1979. The SuperSonics have maintained national relevance since their departure.

In a poll done by the Herald Net at the beginning of the year, 48 percent of responders said it was “very important” to bring the SuperSonics back to Seattle. In a Twitter poll done by a journalist at the same newspaper, 77 percent of respondents said that it was “very important” to bring the SuperSonics back. And, because the NHL is expanding to Seattle, the city is currently building a brand new $930 million stadium.

One of the primary reasons the team pulled out of Seattle in the first place was because the team wanted a new stadium, and the city refused to invest the money necessary to build one. All of this packaged together with Seattle’s rapid growth as a city, over 400,000 people have moved to the Seattle metro area since the SuperSonics left, which means if the NBA decides to expand, don’t be surprised if Seattle is the immediate favorite.

Another city that comes to mind when speaking of expansion is Vancouver, the former home of the Memphis Grizzlies.

The Vancouver Grizzlies didn’t have much success in their six seasons, thanks mainly to poor management in the front office. If given a more successful team, Vancouver could play host to an NBA team yet again.

Attendance started in the middle part of the league in the Grizzlies opening couple of seasons in the NBA, showing that there is interest in basketball in the area, but as the team continued to struggle year after year, they slipped to the back half of the league.

Another reason cited for the Grizzlies’ departure from Vancouver was the value of the Canadian dollar at the time compared to American dollars; that is less of an issue now as the Canadian dollar has become much closer in value to the American dollar over the last 20 years. It stands to reason that a good team would draw more interest than it did in their first run in the city, especially with the sport of basketball growing in Canada as a whole.

If the NBA wants a team further east, Pittsburgh is a city with a passionate group of sports fans that would almost certainly rally around a team were they to have success early on. Pittsburgh features successful franchises in the NHL, NFL and MLB, so it stands to reason an NBA franchise would succeed in the city as well. There would also be no worries over having to build a stadium in Pittsburgh since the Penguins stadium, PPG Paints Arena, has a capacity of 19,758, which is more than the average capacity for an NBA arena.

Kansas City is another place that has a lot of basketball history, even if it was over 35 years ago. The Sacramento Kings were initially located in Kansas City from 1972-1985 and even made the Western Conference Finals in the 1980-81 season with a team that featured former Wizards’ general manager Ernie Grunfeld. Kansas City did struggle with attendance during that period, but since 1985 the city of Kansas City has grown quite a lot, with the city’s population going from 1.15 million in 1985 to nearly 1.7 million at the start of 2021. Plus, the success of the Chiefs and Royals have both had in the city in recent years – both have won championships in the last 10 years – indicates that an NBA franchise would have the ability to succeed there as well.

– Zach Dupont

EDITORIAL NOTE: While the NBA is exploring the viability of expansion, there is no timeline currently being discussed. Obviously, with the current state of the pandemic, NBA expansion is not going to happen soon, but as the world normalizes in a post-vaccine world, expansion seems more likely in the NBA than it has in almost two decades, so expect to hear more about this topic.

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