Best UK Betting Sites – Comparing the Best New Betting Sites

37 min read
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In many ways, the spiritual home of the sports betting industry, Great Britain is home to some of the world’s most prestigious physical sportsbooks (or ‘bookies’) and the best UK betting sites.

Handy, since the British public evidently enjoys a flutter – the country has a population of 67 million, so the £5.1 billion gross return for sportsbooks in 2021 is very revealing!

If you’re a British basketball or sports betting fan who’s hoping to discover more about the best sports betting sites or even an American with dual citizenship; someone who pops to London on business, or just a savvy web expert with a killer VPN, read on to get the Basketball Insiders complete lowdown on the best new betting sites UK.

In This Guide

Best UK Betting Sites 2023

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer
bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer
William Hill (UK) logo Bet £10 To Get £30 In Free Bets 5 Stars Get Offer
Betfair logo Bet £10 On ACCA To Get £30 In Free Credit 4.5 Stars Get Offer
Virgin Bet logo Bet £10 To Get £20 In Free Bets 5 Stars Get Offer
888Sport (UK) logo Place A Bet To Get £30 In Free Bets 4.5 Stars Get Offer
BetBull logo Bet £50 To Get £50 In Free Bets 5 Stars Get Offer
BetUK logo Bet £20 on ACCAs To Get £5 Free Bet 5 Stars Get Offer
BetFred logo Bet £10 To Get Up To £40 In Free Bets 5 Stars Get Offer
PaddyPower logo Bet £10 To Get £40 In Free Credit 4.5 Stars Get Offer

Top 10 Betting Sites Ranked

  1. Quinnbet – Tons of optionality: a UK betting site that provides access to sports betting, pools, Esports, and a casino, and one of the best football betting sites British gamblers are likely to stumble across
  2. William Hill – Beginning life in the 1930s as a horse racing betting site UK bettors trusted, William Hill continues to impress. The site is quick to broadcast competitive odds and has deep markets that contain a wealth of betting options across all sports
  3. Betfair – Quality sportsbook and bet exchange, featuring deep betting markets and plenty of in-play offers (ACCA boosts/profit boosts, etc.)
  4. Bet365 – Trustworthy and reliable betting site that features an excellent sportsbook, online casino, and poker room. Plus, some of the best virtual games on the market.
  5. Virgin Bet – Another of the top betting sites UK fans flock toward, Virgin Bets boasts an excellent live betting market, features sports galore on its live-streaming video service, and is one of the more ethical sportsbooks, emphasizing safe and responsible gambling
  6. 888Sports – With its competitive odds, an array of in-play bonuses, and deep prop betting markets, 888Sports is one of the best online betting sites available in the UK
  7. BetBull – Boosted ACCAs; football betting tips from former pros and great odds help to make BetBull one of the best new betting sites UK has to offer
  8. BetUK – With its competitive odds across all the major leagues; excellent selection of live-in-play games, virtual games, and its well-reviewed casino, BetUK is another of the best new betting sites UK punters have access to
  9. BetFred – A solid example of a UK sportsbook and casino that offers deep betting markets, a wide selection of leagues and games, and a highly-regarded live-betting arena
  10. PaddyPower – Innovative UK sports betting site that offers a wide selection of bets on live matches; some of the deepest prop markets around, and boasts a very stylish live casino to boot

Reviews For The 5 Best Betting Sites in the UK

Each of the sites ranked in our top 10 offers plenty to sportsbook gamblers. But, after spending some time betting on each, we’ve narrowed it down to a top 5 and detailed exactly why these UK betting sites are ahead of the chasing  pack in our reviews below:

1. QuinnBet – The Best UK Betting Site: Lots of Special Offers and Promos

If you’re looking for a sportsbook that provides a wealth of options, QuinnBet is well worth a moment of your time. This UK betting site serves up a large selection of markets for both UK and US sports: golf, cricket, NHL, NBA + much more, and all the game lines you’d expect to find for each.

But, what sets Quinnbet apart from its rivals – and the reason we rank it so highly, for that matter – is the extras! Besides sports betting, QuinnBet offers patrons the chance to gamble on Quinn Pools (football), Quinn Virtuals, Esports, and the Quinn Casino.

It’s the same when it comes to promotions: QuinnBet offers in-play specials for live betting; Premier league free bets; ACCA boosts and bonuses, cashback on certain horse racing events… the list truly does go on.

The only criteria we can mark this UK betting site down in is the fact that it does provide a limited selection of payment options: Visa, Maestro, and Mastercard. Besides that – for a bettor, at least – a trip to the QuinnBet sportsbook is much akin to being a kid in a sweet shop.

A screenshot of the UK Betting Site QuinnBet's odds lobby


  • Live betting interface is superb – smooth, highly responsive, and looks fantastic
  • Tons of options for the bettor: pools, sports betting, esports, virtual, casino…
  • A wide array of bonuses and promotions; tons of ACCA boosts across various sports
  • Competitive odds
  • Fast, reliable payouts


  • Less optionality on payment/deposit options than other sportsbooks
QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer

2. bet365 – Popular UK Betting Sportsbook; Deep Prop Markets & Great Odds

Bet365 is another UK betting site that’s earned its place atop the popularity charts in Ol’Blghty.

More than a sportsbook, Bet365 also provides its patrons with access to its online casino, poker, slot games, and virtual betting. On the topic of virtual betting, the graphics and sheer enjoyment on offer in the Bet365 arena are the best we’ve seen anywhere – great for the long offseason.

Back to the sportsbook, our favorite thing about Bet365 is how user-friendly it is: bettors can pull up advanced-level analytics at the click of a button to help them make wiser bets. For example, looking ahead to an upcoming Manchester City vs. Arsenal football game, it was possible to see how many times the two sides had met; recent form; recent form vs. next opponent; key player stats, and much more. This kind of access to stats works great in tandem with Bet365’s enviable selection of prop bets, too. Plus, the odds are generally among the best available on the British market, which always helps.

Another key feature of Bet365 is the speed of payouts – a bettor can request earnings the very moment their bets come in and, generally, the payout will reach his/her respective account within 24 hours.

A screenshot of the UK betting site Bet365


  • Some of the highest UK betting odds available at any sportsbook
  • Highly trusted and regarded UK sportsbook betting site
  • Deep prop markets are available for all the big games in every sport
  • A wealth of stats and analytics is available pre-game & in the live betting arena
  • Casino, Poker, & Bingo available on site, as well as Esports and Virtual Sports
  • A variety of withdrawal options including Paypal and Apple Pay


  • The layout of the odds/markets etc. is dated; considering the quality of the actual content, the site could be more aesthetically pleasing
bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

3. William Hill – The Longest-Serving UK Betting Site; Established in 1934:

The original and still one of the best UK betting sites, William Hill has been serving up odds across British and world sports leagues for 87 years. It’s a highly trusted and highly regarded global brand – also recommended on the Sportslens list of UK betting sites.

The UK version of the modern William Hill betting site is superb. Patrons will find plenty of options for live-betting almost 24 hours a day; there’s Esports, Bingo, Poker, a casino – whatever your gambling needs, William Hill has you covered.

With regards to the sportsbook aspect of the site and UK betting app, William Hill is one of the first to broadcast its odds; tends to offer great value; features game lines for practically every sport imaginable; live video streaming of a variety of sports, including basketball, horse racing, and tennis, and the Las Vegas odds are generally very competitive, too.

In addition, William Hill’s UK betting site also serves up an enviable platter of bonuses for newcomers and regular users alike. These promos change with the seasons, but, at the time of writing, a few examples include the onboarding promo of £30 back on a £10 bet; ACCA freedom; parlay boosts, and 10% money back on losing bets across select sports.

.Screenshot from the British betting site William Hill


  • Longest-running British sportsbook; highly renowned and trusted
  • Casino, Poker, and Bingo are available
  • Tons of in-play betting promotions
  • Enviable live streaming permitting access to a wide range of world sports
  • Often the first sportsbook to broadcast the latest odds


  • Though competitive, better odds can be found elsewhere
William Hill (UK) logo Bet £10 To Get £30 In Free Bets 5 Stars Get Offer

4. Betfair Sportsbook & Exchange – World-renowned UK Betting Site and Exchange

Users visiting Betfair have the option to either place wagers at the traditional sportsbook, or they can enter the Betfair exchange to wager against other punters – think of it like a sports betting stock exchange.

The UK betting site boasts coverage of practically every major league in world sport, ranging from British staples, such as football and rugby to American favorites, like the NBA and NFL. Plus, many, many more (too many to list – follow the link and see for yourself). The depth of options on sports leagues is certainly matched by the depth of the betting markets, too: Betfair offers great odds across multiple game lines for every sport it covers.

In terms of promotions, newcomers to Betfair are greeted with £20 sportsbook ACCA free bets, a £10 free bet at the Exchange, and 50 free spins at the casino, making Betfair well worth a quick visit even if only to cash in on the bonuses.

On top of all that, this UK sports betting site also doubles up as a casino, containing all the table games/ slots you’d expect to find at a specialist casino site.

Screenshot of the UK betting site Betfair's new customer offer


  • Markets open for practically every major sports league we can think of
  • Competitive odds across the board
  • A noteworthy casino
  • Bet £10 on ACCA to get £30 in free bet credits
  • A variety of payment & deposit options


  • Profiting at the Exchange is known to be difficult
  • Other UK betting sites offer better onboarding bonuses
Betfair logo Bet £10 On ACCA To Get £30 In Free Credit 4.5 Stars Get Offer

5. Virgin Bet – Ethical UK Betting Site that Promises Fast Withdrawals

The final entry to our top 5 list of the best UK betting sites is Virgin Bet. This site’s primary focus is certainly on the sportsbook betting market but does also boast a well-reviewed live casino.

Where the sports markets are concerned, Virgin Bet offers live-in-play betting for practically every major sport you care to mention, and a live streaming service for a variety of games to boot, including (but not limited to) tennis, volleyball, and select football leagues. Virgin Bet’s Virtual Sports package is also well worth checking out: users can wager on greyhounds, football, or horse racing while they wait for the big game to begin – it’s completely regulated, quick, and easy fun.

Customer care is Virgin’s number one priority: the UK betting site provides 24-hour care to all patrons and works in conjunction with Trustly, Gamstop, and BeGambleAware to help users potentially betting more out of addiction than they are for fun – it’s nice to see one of the sports betting sites UK with morals and values at the forefront of its brand identity.

Finally, Virgin Bet comes out swinging with the promotions, too. Currently, the site offers newcomers £20 credit. for making a £10 wager. There are also £10 accumulator bonuses each week; profit boosts across all the major sports leagues, and free spins and games over at the casino – well worth checking out!

Image of Virgin Bet's UK betting offer


  • 24-hour customer service
  • Fast withdrawals at the casino and sportsbook
  • Live betting is available
  • Live streaming is available for several sports, including tennis, volleyball, and snooker
  • Virgin Bet 5s is a fun feature
  • A UK betting site that places a real emphasis on safe, responsible gambling


  • Not much effort put into the graphics in the live betting arena – cheapens the fun
Virgin Bet logo Bet £10 To Get £20 In Free Bets 5 Stars Get Offer

How we Ranked the Best Betting Sites in the UK

Each of the top UK betting sites listed in the mini-reviews above has its merits. But how do they compare when it comes to important betting features?

If you’re pressed for time and don’t wish to find out for yourself, fear not because our team of betting experts has investigated the features provided by William Hill, QuinnBet, bet365, Betfair, and Virgin Bet on your behalf.

Read on to discover what we found out.

Singles – What betting sites have the best odds

Bet365 has the most markets and the most sports to bet on, which is great. But the best thing about the sports betting site is that it famously -much more often than not – boasts the best odds, too.

One thing to note, however, is that, often, winning players can be limited. But, this doesn’t happen unless you are wagering very high stakes. If this is the case, you can also check out Betfair, which has an exchange where you can bet limitless stakes.

Betfair logo Bet £10 On ACCA To Get £30 In Free Credit 4.5 Stars Get Offer

What UK Betting Site has the best ACCAs?

Virgin Bet's Acca Betting offer

Virgin Bet just about edges out QuinnBet and Bet365 when it comes to ACCAs.

The UK sports betting site makes placing accumulator bets easy. It’s possible to parlay your bets for better odds within a single game, say Manchester United to win; Manchester United to score the first goal, and Bruno Fernandes to score the first goal. Or, punters can make place ACCA bets across separate games, and even combine parlays across different leagues/ sports. For example, Virgin Bet would offer enhanced ACCA adds on Chelsea to win; England to win the cricket, and the New York Jets to win in an x3 accumulator.

In truth, all of the best betting sites in the UK offer ACCAs. But, Virgin Bets also dishes out a £10 free bet to customers who place two weekly accumulators and this special feature is available right throughout the year.

Virgin Bet logo Bet £10 To Get £20 In Free Bets 5 Stars Get Offer

Best Cash Out Betting Sites

Bet365's cash out feature

When it comes to the option of cashing out your bets, bet365 is our personal preference.

It’s one of the best sports betting sites in this respect, allowing punters to cash out pretty much at any point before a game (that we’ve seen at least) for a 100% return of the stake, and most typically enabling punters to partially cash out their bets whilst a game is in progress.

Do be aware, however, that bet365 does not enable its users to cash out on wagers placed using its Bet Builder feature (nor do any other UK betting sites for that matter)

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

Best UK Betting Site: Bet Builders

Best UK Betting Sites - Comparing the Best New Betting Sites

A Bet Builder feature is, in essence, just a more detailed accumulator with a few added perks. Virgin Bet does offer a decent Bet Building function; so too does William Hill. But we preferred the bet365 version.

The reason: bet365’s bet builder is great for football, enabling users to combi-bet on up to 12 different selections at a time with enhanced odds.

What separates bet365 from the pack, more than anything else, is actually the odds on offer once you’ve built your extensive bet. Bet365 is famous for providing the best odds across the board in the UK, and, once all those odds are totaled together and the bet builder multiplier is added, the difference in potential payouts can be substantial.

Best Live Streaming Betting Site

Best UK Betting Sites - Comparing the Best New Betting Sites

When we investigated which of the best UK sports betting sites served up high-quality live streams chocked full of content, we were hoping to find a link for the England vs India cricket game. Unfortunately, none of the sites could provide that since such a game is big business in the UK and is, thus, broadcast on the nation’s premier sports network SKY TV.

What we did find, however, is that bet365 broadcasts an enviable platter of live sports every day: euro football, snooker, volleyball, tennis, golf, and – yes – even county and womens’ international cricket (which thankfully got us through the betting afternoon). 

The quality of the live stream is superb; we encountered zero issues with buffering. Just makes sure you have at least £5 deposited in your account if you are planning to watch free at this site, though.

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

Best UK Betting Site for Bonuses & Rewards

Best UK Betting Sites - Comparing the Best New Betting Sites

On top of QuinnBet’s £30 onboarding bonus, the UK betting site offers plenty of options with regards to its promotions and free bets, including free spins at the casino, 50% cashback on select games, special welcome offers for the Irish contingent of sports bettors, free bets at the greyhound track – the list goes on and on.

Football betting is definitely the site’s specialty, though: there’s injury-time insurance; money back specials; accumulator bonuses; specials on 0-0 draws (refunds on player prop bets for goals and assists); free bets on the second goalscorer in the match if you lose out on the first, and plenty more on top of all this once you get to the live betting market.

In short, football is the UK’s most popular sport and Quinnbet offers the biggest selection of promos and bonuses, which is why we rank it so highly.

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer

Best UK Betting Site: Loyalty/ VIP Programs

VIP rewards and loyalty bonuses tend to be more substantial over on the casino side of things. So, seeing as each of our top 5 reviewed UK betting sites also boasts a casino, we decided to assess this rather than the limited options available as part of the sportsbook package.

Each of the top 5 offers some kind of VIP rewards package, but our personal favorite would have to be QuinnBet because QuinnBet provides this service to ALL of its customers, regardless of VIP status.

You don’t have to sign up to anything or read any terms and conditions – at QuinnBet, every punter is part of the program, and every punter receives 10% of their respective weekly losses back; a 10% boost on casino winnings, and 10% of your losses back as a Bonus with only a 1 x Rollover with the site’s new 10% Bonus feature – thus, eliminating the need for a VIP package in the first place – that’s our kind of site! 

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer

Best UK Betting Sites Compared: Comparison Table

Below, you will find a chart that details the different betting features across the best betting sites in the UK.

Evident immediately is the fact that each sportsbook does its absolute best to provide a depth of options to its punters. However, as detailed up the page, some just do a marginally better job in certain areas than do others.

Betting Site Cash Out In-Play Betting ACCA Bonuses Odds Boosts Custom Bets Welcome Bonus User-Friendly Interface
William Hill Yes Yes Yes Yes Yes Yes Yes
bet365 Yes Yes Yes Yes Yes Yes Yes
Betfair Yes Yes Yes Yes No Yes Yes
QuinnBet Yes Yes Yes Yes Yes Yes Yes
VirginBet Yes Yes Yes Yes No Yes Yes

Each of the UK sports betting sites and casinos performed exceptionally well in this betting features segment and, in truth, any of them would be worthy of consideration.

However, it’s hard to look past Bet365 and QuinnBet: all sites serve up the features listed above but, in terms of the volume of bonuses and the number of custom bets and odds boosts available across major sports, the two aforementioned UK betting sites win by a nose-hair.

A Brief History of Sports Betting UK

Horse-racing and other forms of track betting have enjoyed a long history in the UK, dating back to the 1600s. However, despite numerous pleas from the British public, wagering at off-track bookmakers didn’t become a thing on the British Isles until some 400 years later.

The British government’s Betting and Gaming Act of 1960 finally made the practice legal in the UK, allowing punters to place wagers either by cash at betting shops or by mail.

The next form of legislation arrived almost half a century later with the British Gambling Act of 2005, which, in tandem with the growth of internet sportsbooks/casinos, helped to regulate wagers and ensure fair play on UK betting sites.

Best Sports Betting Sites UK

Football is by far the most popular sport to bet on in the UK, boasting a 47% share of all bets cast in the country. Though the volume of bets coming in did decrease by 30% during the COVID-19 pandemic, football betting still earned UK betting sites over £1.2 billion during 2020, with by far the most amount of money coming in on the English Premier League.

It’s not just football that draws British punters to market, mind: horse racing (27.9%) and tennis (5.6%) also draw in big money for online bookmakers UK. So too do American sports, with ‘other sports’ (mostly US-based: NBA, NFL, NHL & MLB) accounting for about 10.5% of all bets placed in Great Britain & Northern Ireland in 2020.

For an accurate ranking of the top 10 sports to wager on at the best UK sporting bookmakers, see below

  1. Football
  2. Tennis
  3. Horse Racing
  4. Cricket
  5. Golf
  6. Basketball
  7. American Football
  8. Rugby Union
  9. NHL
  10. Boxing

Different UK betting sites specialize in specific sports. Consequently, you might find you end up wanting to visit QuinnBet to wager on football, but that you prefer the NFL betting content over at William Hill – this is perfectly normal; we do it all the time. The best fix is to just sign up and take advantage of the superior promos/superior odds on offer at both.

To give you an example of sportsbooks specializing in particular sports – and to provide readers with an idea of the types of features and lines one can expect to find – in the next section, we’ve detailed the top 5 sports listed above, alongside our pick for the UK betting site that is best optimized for betting on each one.

1. QuinnBet: Leading the Charge Among the Best Football Betting Sites

Best UK Betting Sites - Comparing the Best New Betting Sites

From the razzle-dazzle of the EPL and La Liga to the lesser-known Bahrain Kings Cup, QuinnBet covers just about every football match & tournament imaginable.

The on-site graphics in the live betting arena are displayed beautifully, making betting fun and interesting; there’s live streaming of select European fixtures (not the major leagues, mind), and the almost never-ending parade of ACCA boosts, cashback bonuses and football promos make it easy to maximize your profits when your luck’s in.

If you’d like a more complete understanding of soccer betting and how it works, click the link and head on over to our football betting page.

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer

Betfair: Best Among Matched Betting Sites For Tennis

Best UK Betting Sites - Comparing the Best New Betting Sites

While there’s no way we would ever recommend Betfair to a complete newcomer to sports gambling, for the more advanced bettors out there, this is without a doubt one of the best matched betting sites; the best spread betting sites, and the best UK sportsbook exchange. It might take a newcomer a minute to get his/her head around but, if profiting from gambling is your thing, Betfair is well worth your time!

It’s particularly good for betting on tennis: Betfair broadcasts betting markets for practically every tennis game featured in the international calendar and, though the spreadsheet layout takes a tiny bit of getting used to, once you’ve familiarized yourself with the site, it’s easy to scroll through all the latest odds at the sportsbook/exchange to find that killer high-value bet.

Betfair logo Bet £10 On ACCA To Get £30 In Free Credit 4.5 Stars Get Offer

3. William Hill: Best of the Horse Racing Betting Sites

Best UK Betting Sites - Comparing the Best New Betting Sites

Whether you’re hoping to bet on a five-furlong sprint or a marathon chase, William Hill has you covered – the UK’s most famous and possibly best betting site has markets open for global horse racing events seemingly every day of the year.

On top of having all the regular lines available (and good odds to boot), William Hill also boasts daily specials, Flash Odds, and a selection of ante-post markets. The site is chocked full of stats and bettors can watch the races unfold live on William Hill’s Betting TV.

There’s also a dedicated blog written by professional gamblers that covers all manner of horse racing betting tips, which we highly recommend, especially for the casual bettor. And, if you’re a total newcomer to the horse racing sports betting market, follow the link to head over to the Basketball Insiders horse racing betting sites guide.

William Hill (UK) logo Bet £10 To Get £30 In Free Bets 5 Stars Get Offer

4. Bet365: One of the UK’s Best Sports Betting Sites for Cricket

Best UK Betting Sites - Comparing the Best New Betting Sites

Boasting a 112-year professional history on the British Isles, one of the most popular sports to wager on at the UK’s best sports betting sites is the game of cricket.

Where betting on a Test Series is concerned, Bet365 offers an array of great betting features for punters to get their teeth into, and was our preferred choice for this market: the latest odds update rapidly during live, in-play scenarios (see above for England vs. India – 3rd Test); the betting odds are the best we could locate; the site boasts detailed, instantaneous stats and analytics; deep prop betting markets, and is one of the best betting sites for live streaming video, too.

For a more complete understanding of cricket betting, click the link to navigate yourself to the appropriate page.

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

5. Bet365: Top of the pile for Golf Betting Sites in the UK

Best UK Betting Sites - Comparing the Best New Betting Sites

It’s hard to recommend any UK betting site ahead of bet365 when it comes to golf.

This is not least because of bet365’s much-heralded Live Golf Tracker, which is an in-built feature that enables users to track every swing and putt in real-time, and that features data and interactive course visualizations (see above) for all. the major tournaments, not to mention a fair few of the lesser-known events.

Using this feature enables bettors to follow the day’s golfing action to a tee (excuse the pun), and makes betting a whole heap easier.

For a more detailed understanding of golf and how to bet on it, simply click the highlighted link.

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

UK Sports Betting Laws

Online gambling in the UK is regulated by the Gambling Commission, which was formed in tandem with the aforementioned 2005  Gambling Act. The commission oversees and regulates fair practice in sports betting, online poker, casino games, bingo, and anything lottery-related.

As set out by the commission in the Gambling Act 2005: Part 4, Protection of Children and Young Persons, it’s illegal for any person under the age of 18 to enter licensed gambling premises, or to open an online account at one of the UK’s best betting sites – this is something enforced fiercely, and any UK betting site found to conflict with this law would expect to face harsh repercussions.

There are many other restrictions in place to safeguard and protect UK punters, including…

Restrictions at UK Sports Betting Sites

  • Must be at least 18 years old to open an account
  • Must provide accurate account information
  • Will need a valid email address
  • Must be a resident of UK (*most commonly, addresses in the United Kingdom; Republic of Ireland; Gibraltar; Isle of Man; and the Channel Islands are accepted)
  • Gambling on behalf of a third party is not allowed
  • Must have a form of deposit and withdrawal accepted by online operators
  • One account per person
  • Must not have been previously banned from an online sportsbook or casino

Geofencing by Location

Best UK Betting Sites - Comparing the Best New Betting Sites

Because each country has its own unique set of gambling regulations, UK bettors need to remember that geofencing will be in effect when they travel abroad.

Geofencing is the process by which each individual country can block access to restricted sites within its borders. So, for example, an American bettor traveling to the UK may have difficulty accessing his DraftKings account, or his offshore betting account with Bovada. By the same virtue, a British punter off to Las Vegas on his holidays may find access is denied to his regular UK betting site, such as in the Paddy Power example seen above.

To avoid any unnecessary stress, Basketball Insiders recommends closing out all bets before traveling abroad, or just downloading a quality VPN, providing you with access to the site the world over.

Opening a Betting Account at One of the UK’s Best Online Betting Sites

Opening an online betting account in the UK is relatively simple. However, exactly like when opening an account with any app or online service, you will be required to enter and verify some of your personal details.

It’s a wise decision to get JPGs of your passport and proof of address ready before you begin the process of setting up your online betting account UK since many (though not all) online bookmakers and casinos in Britain require proof of identity.

Simple as it is, we’ve detailed the exact process of setting up an account at Bet365 below for your ease of reference:

Step 1: Sign Up at one of the best UK sports betting sites

To begin, head on over to or download the app on your mobile or tablet. Click the “Join” button (seen below in the top right-hand corner of the bet365 webpage) to begin the process.

Best UK Betting Sites - Comparing the Best New Betting Sites

Step 2: Enter Your Personal Details

The next step is to fill in your personal details, Bet365 is fairly non-invasive, requiring just your name, date of birth, email address, phone number, and address.

Best UK Betting Sites - Comparing the Best New Betting Sites

Newcomers are next required to dream up another username and password, and bet365 also asks for a four-digit security code that can be used to verify the bettor’s identity should they ever need to contact customer support.

Scrolling down slightly on bet365s UK betting site also reveals the correct place to enter a bonus or promo code. At the time of writing, the promo code OFFER entitled us to a 100% deposit bonus up to the amount of £100 (don’t mind if we do!)

If you’re unsure of what your UK betting site’s deposit bonus code is at the time you wish to sign up, simply google search the name of the sportsbook + bonus codes to be greeted with a plethora of promotions via the search engine.

Best UK Betting Sites - Comparing the Best New Betting Sites

So long as all your details are correct and up-to-date, you should then be taken to the next page.

Step 3: Choose A Deposit Method

Users tend to have their own preferences for deposit and withdrawal. So, the next step is choosing the payment method that is most comfortable for you.

Bet365 offers many different payment options, including Visa, Mastercard, Credit/Debit Card, Instadebit, iDebit, ApplePay, Paysafecard, Click to pay, and wire transfer. While it is free to deposit at Bet365, the service or card that you use may charge a fee, depending on your method of choice.

Best UK Betting Sites - Comparing the Best New Betting Sites

It’s generally at this point that newcomers are also given a chance to select their deposit limit – we personally don’t set them. However, we’d have no issue setting them if we felt we were on a bad run of form or spending/ wasting too much money at the sportsbook. It’s up to the individual.

Best UK Betting Sites - Comparing the Best New Betting Sites

That said, our advice for newcomers would be to set a deposit limit at around 10% of your monthly income: gambling is addictive; losing money is annoying, and, if you’re new to the experience, there’s no telling how you might react.

The urge to double down and recoup lost earnings is real, especially when you’re starting out, so be sensible!

Step 4: Deposit Funds

Once you’ve decided on your payment method (in Bet365’s case – see the options in the below image), it is time to make a deposit. We’re traditionalists here at Basketball Insider so we’ve just gone with a good, old-fashioned VISA payment. But each to their own…

Most betting sites UK will allow newcomers to make the first deposit with as little as £10. Do bear in mind that first deposit bonus we mentioned earlier, though since the more you deposit, the more free credits, you’ll end up with.

For the record, we deposited £20, so we’ll receive another £20 in bet credits once we’ve wagered our original deposit and seen our predictions (hopefully) come to pass.

Best UK Betting Sites - Comparing the Best New Betting Sites

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

Step 5: Complete the Verification Process

Best UK Betting Sites - Comparing the Best New Betting Sites

Most sportsbooks and casinos will ask you to verify your identity during the signup process. Bet365 is slightly off-kilter here since the UK betting site allows bettors to join and get down to the fun of placing wagers before later asking for I.D. verification during the withdrawal process (or you can just submit the details off of your own back as and when you feel ready).

Punters need only upload a photographic copy of a government-issued piece of identification, such as a passport or driving license, and/or a document confirming your residential address, like a council tax bill or a recent bank statement.

Do however note that if any such details like name or address are entered incorrectly during the sign-up process, for security reasons, users will have to contact customer support directly to make any changes/additions.

Step 6: Make A Bet

Best UK Betting Sites - Comparing the Best New Betting Sites

The final part is by far the most interesting because it’s time to make your first online wager at your new sportsbook.

First, simply navigate your way to the market that piques your interest. Next, we implore you to do a spot of research – if you’re wanting to bet on NASCAR but don’t know your pole position from your stage-winner, pop back to Basketball Insiders to get a complete lowdown. Finally, check the odds, and place your bets.

Comparing Payment Methods At Online Betting Sites In UK

Long gone are the days of cash and debit card only – the modern landscape of physical bookmakers, online casinos, and UK betting sites offer a variety of payment & withdrawal methods, ranging from VISA to InstaDebit.

We factored all this in when composing our rankings and have taken the liberty of including the individual findings for your convenience below:

Comparing Payment Methods At New Betting Sites UK
bet365  ✅
William Hill

As you can see, Betfair, William Hill, and bet365 come top of the class when it comes to payments and withdrawals, offering up a selection of options to their respective customers.

Bet365, in particular, seems to understand the importance of providing its punters with plenty of options. On top of the methods listed above, this UK sports betting site also accepts cheques, GooglePay, Maestro, and PaySafeCard.

What are Rollover Requirements?

A rollover requirement is effectively a wagering threshold that a bettor must meet before the bonus is distributed or profits made using the bonus money can actually be withdrawn from the betting site.

The rollover is a multiple of the deposit or the deposit plus the bonus. Users generally have to wager a specific amount of money to be eligible to claim the rollover. In addition, the UK sports betting app/site may require the bettor to wager on certain odds before the terms and conditions are fulfilled and any money is released back into his/her account.

Tip: do be aware that even the best UK betting sites will tend not to release your deposit bonus until you’ve wagered the total sum of your original deposit and the results of said wagers have been settled.

With that in mind, if you’re looking for fast access to that free dough, bet on a game that’s happening on the day that you sign up and make the deposit – i.e. sign up on Saturday morning; wager your deposit on the afternoon football games, and your deposit bonus will be ready for the evening kick-off or Sunday’s big F1 race (and so on).

Online Casino Gambling in the UK

Best UK Betting Sites - Comparing the Best New Betting Sites

It’s not just sports betting UK patrons enjoy. Gambling at the seemingly never-ending array of land-based and online casinos is big business in Britain, too

At present, there are an estimated 156 land-based casinos in the UK, offering full services, including all the traditional table games you’d expect to find on the Las Vegas strip: blackjack, roulette, etc.

On top of that, since the inception and popularization of the internet back in the early 2000s, the UK Gambling Commission has granted over 3,600 licenses to 2,600 online gambling companies, and there are now an estimated 175 online casinos legally operating within the country’s web perimeters – to the point where it feels like new UK casino sites spring up by magic each day.

Our personal favorite UK online casino is Quinnbet: the site features a vast array of slot games; countless bonuses for newcomers and returning guests alike, and the graphics for the table games are just a touch sharper and more delineated than some on offer from the competition.

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer

Online Poker In Britain?

Best UK Betting Sites - Comparing the Best New Betting Sites

Many of the sports betting sites UK produces also now feature online poker. This is (again) thanks to the 2005 Gambling Act, which made it entirely legal for UK residents to participate in online poker games & tournaments in country-licensed and offshore poker sites.

This means that UK gamblers can play poker at UK casinos & poker sites and that they’re also able to play offshore at the Bovadas and BetOnlines of this world.

Our personal favorite UK sports betting site and casino at which to play poker is bet365. There’s not a world of difference between any of the sites in our top 10 that offer the service.

But bet365 is user-friendly. The poker betting site contains tons of tips and tutorials on how to actually play the game properly (great for beginners). On top of that, the bet365 Poker Loyalty Rewards Program, a feature that gifts cashback and free plays over time, just about gives the UK poker site a slight edge over some of the competition.

bet365 (UK) logo Deposit £5 To Earn Up To £100 In Bet Credits 5 Stars Get Offer

Are Sports Betting and Casino Winnings Taxed In the UK?

Gambling in the UK hasn’t always been tax-free, and, between the years 1961 to 2001, the government required a betting duty tax fee.

Sportsbooks and casinos had to cough up a levy of 6.75% and this loss to the bookie was – as always in business – ended up being passed on to bettors in the form of a 9% tax on any profits made from betting.

Fortunately and thanks in no small part to the influx of offshore betting sites that didn’t charge tax on a bettor’s winnings   in 2001, the British government opted to replace the betting levy with a 15% point of supply tax on gross profit, forcing the bookmakers to absorb all betting tax responsibilities. Since then, British punters have been free to retain every penny of their winnings.

The above applies to all betting enthusiasts in England, Scotland, Wales, and Northern Ireland, as well as the Republic of Ireland. To clarify, any money won on casino games like slots or roulette, or when betting on sports, like horse racing or football when gambling in the UK, is the bettor’s – tax-free.

What Is The Best Betting Site In the UK?

Best UK Betting Sites - Comparing the Best New Betting Sites

When trying to select the best betting site UK, it always comes down to personal preference.

Each of the sites detailed in the top 5 is well worth a moment of your time: they all offer lucrative bonuses and in-play promotions, feature betting markets for all the major leagues in both the UK and the US, and there isn’t exactly a marked difference in the odds on offer either.

Ultimately, it’s up to the bettor as an individual to choose a site that’s best tailored towards his/her betting style. If you want deep DEEP markets and fast access to the latest futures, go to William Hill; if you want marginally better bonuses and a UK betting site that seems to value ethical betting, Virgin Bet is the way to go.

William Hill (UK) logo Bet £10 To Get £30 In Free Bets 5 Stars Get Offer

That said, Basketball Insiders is sports first, always! We’re really not all that concerned about the best UK casino site or the best UK poker site, we just want to wager on EPL, NBA, and Ashes cricket.

With sports in mind, Quinnbet is certainly one of the best football betting sites UK has and we absolutely loved the variety of in-play promos on offer – the list was endless, and it was easy and fun to place hassle-free, winning bets.

The site was simple to navigate; the markets were arranged clearly and logically. Plus, perhaps most importantly, we found we were often getting marginally better football odds at Quinnbet, too, thanks to the aforementioned promotions

Bet365 runs the QuinnBet UK sports betting site pretty close, to be fair. But, if you want our 2 pennies worth, Quinnbet is the best overall when it comes down to wagering on the beautiful game, and that, ultimately, is what we wanted to do when we set out this morning.

QuinnBet logo 50% Back On Day 1 Losses + £25 Free Bet 5 Stars Get Offer


Mad about sport - NFL, NBA, UFC, WWE, EPL, CL, F1... whatever. If it's on, I'm watching it, reporting on it, and dishing out savvy betting tips. Just blew $300 on a Zach Wilson Legacy card - kid better be the new Mahomes or my wife might end my life. True story.

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