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New Betting Sites & Sportsbooks for 2021

Sports betting has exploded into the public consciousness across US society. While you may well be familiar with trusted sites, such as Betfair, and William Hill, the best new betting sites are cutting through the noise, and they are beginning to make a name for themselves.

Of course, there are no shortcuts to finding the best new sportsbooks. At Basketball Insiders, we have undergone extensive research to vet the best new betting sites from the rest. We want you to feel confident that you can find a betting site that will cater to your needs. So, in this guide, we will provide mini reviews of the top 5 bookmakers, and explain the criteria for gauging the veracity of the best new betting sites.

The Best New Betting Sites 2021 List

The igaming industry is a fiercely contested arena, and new sportsbooks are trying to shove their way to top of the queue, and land swathes of new customers. But which are the best new betting sites in 2021? We will reveal our top 10 new online sportsbooks, and give the lowdown on the top 5 you should explore in further detail.

Best New Betting Sites Reviewed

1. MyBookie – Fantastic new betting site to refer friends

Sportsbooks can be curious creatures, but in essence, they have one common goal, which is to build a community. While on the surface, MyBookies appears to be a no frills website, every effort is made to build its existing customer base. And that is done through the Refer your Friends bonus.

With the Refer your Friends bonus, all you have to do is share a link via social media or SMS, and in return, you will get a 250% bonus when you make a referral for the first time. After that, there is no limit as to how many times you can get a referral bonus, so it is a win win if you take part.

MyBookie also covers other big sporting occasions, such as the Olympics in excellent detail. For example, you will be given a day-by-day guide, listing all the events, and you will be given Moneyline odds for these.

MyBookie may seem rather bland on the outset from a design perspective, but don’t be fooled. This site packs a punch, and it is one of the best new betting sites that we have come across.


  • Refer your Friends bonus
  • Has extensive markets for big sporting events, such as the Olympics
  • Good range of payment methods
  • Live betting


  • Design element rather basic compared to its competitors

2. Bovada – Best new betting site for NBA and requested wagers

Since it arrived on the scene with much fanfare 10 years, Bovada has worked tirelessly to try and become the number one gaming site for casino players, and sports bettors. If you are a big NBA fan and like NBA betting, then you have certainly come to the right place.

Bovada is one of the best new betting sites offering NBA prop builders

Whether it is the regular season or the NBA Finals, you will be able to tap into some fabulous game lines, and you can compile your own pro builders. So, for example, you could place a wager on Jrue Holiday to put up nine assists, while you could also plump money on Giannis Antetokounmpo to drain 34 points for the Bucks.

For those bettors that can’t locate the odds of their preferred market, there is a requested wagers section. This draws in all of the most popular bets that have been demanded, and they have been placed on one page, so bettors can tap into these.

Bovada’s interface is rather neat, and with live betting factored in too, it is a site that will appeal to both novice, and more experienced bettors.


  • Great for NBA odds during regular and post season
  • Live betting
  • Requested odds section
  • Simple registration process
  • Mobile app


  • Customer support options limited

3. Intertops – Highly rated sportsbook for NHL betting

It may seem strange to include Intertops on the list of new online betting sites, especially when you consider this offshore site was established in 1983. But don’t be fooled, Intertops is a transparent site replete with all the expected sports markets.

Intertops is one of the best new betting sites for NHL specials

Although Intertops is well stocked with plenty of markets across a multitude of sports, it really shines when it comes to NHL. You will expect to come across plenty of gamelines during the regular NHL season, as well as for the Stanley Cup play-offs. However, for the futures, you can tap into some of the outrights. After claiming back-to-back Stanley Cup crowns in 2021, you can get a price for the Tampa Bay Lightning to achieve a remarkable three-peat come the end of the end of the 2021/22 season.

One of the things that makes Intertops stand out from its competitors, is the wealth of deposit methods available to bettors. Aside from the traditional payment options, such as VISA, Mastercard, and American Express, players can fund their playing account with cryptocurrencies, such as Bitcoin, and Litecoin.


  • Packed with plenty of deposit options
  • NHL specialists
  • Live chat facility, as well as phone and Skype support for customers
  • Halftime betting feature


  • No live streaming available

4. Betus – Great online sportsbook for cryptocurrencies

If you are after a fully fledged online sportsbook that specialises in cryptocurrencies, then you won’t be left disappointed by Betus. Sleek in design, and user-friendly, Betus will suit the modern bettor. The cryptocurrency promo code stands out, as you can get up to a 150% bonus.

Last-minute bets will be a crowd pleaser for Betus users

Describing itself as America’s favourite sportsbook for the past 25 years, there are some other great offers to tap into, including the Man of the Match contest, where you can bet on soccer matches at any given time, and win up to $500.

Other features also include last-minute betting for those that don’t mind scrambling around trying to place a late wager before the markets open up for in play betting. There is also a novelty section which invites bettors to place unique selections, and filling in a betting slip is straightforward.

Aside from Bitcoin, other cryptocurrencies, such as Ethereum, and Litecoin are also supported by Betus, and there is a loyalty programme that will benefit the high rollers.


  • Wide range of cryptocurrency options for deposits and withdrawals
  • Trusted American sportsbook
  • Core features, including last-minute bets will be a crowd pleaser
  • Well designed website
  • Dedicated blog providing tips and previews for major sporting events


  • Limited markets for some sports compared to its competitors

5. BetOnline – Best new betting site for design

One of the first things that will catch your mind when you join a new betting site, is the design element. It is clear that BetOnline has thought about this long and hard, as they have recently undergone a redesign, and the site has been revamped to look better than ever.

BetOnline have revamped the website to make it look more inviting to play at


You can revert back to the classic version of the site, however, playing at the new site will provide a hassle-free experience. As such, you will be able to seamlessly move around between pages. One of the standout features of the site, is the ‘If Bet’ section. Bets won on first selections made will be paid an amount on the size of the stake placed, and this can be wagered on your next pick. At BetOnline, parlay, and teasers bets are part and parcel of the experience.

Although there are considerably fewer sports markets compared to some of their competitors, BetOnline excels when it comes to dishing out the best odds for the best Esports tournaments, such as FIFA, CS:Go, and Dota 2. You can find Moneyline, and totals Over/Under here, and there are live betting markets. BetOnline has been around for more than 20 years now, and it is one of the best new betting sites you will find.


  • Recently revamped website which is inviting to new and existing players
  • Specialists in Esports
  • Innovative features, such as ‘If Bet’
  • Parlays and teaser bets available
  • Live betting


  • Fewer sports markets compared to other sportsbooks

How to Compare New Betting Sites

Finding a new betting site can be eminently difficult if you don’t know what you are looking for. At Basketball Insiders, we scrutinise individual sites in great detail, and pore over every facet of each sportsbook from bonuses to security, and any other features served up. With that in mind, we would like to draw your attention below to the things we consider to be the most useful when trying to pick a new online bookie to play at.

Innovative features

Bettors have high expectations when it comes to playing at new betting sites. Inevitably, the best new betting sites will be packed with all the latest features to keep players glued, as well as retain their interest in the long-term. BetOnline, for example, has its own bet builder incorporated into the site, where players can try their hand at parlays, teasers or the ‘If Bet’, which we explained earlier.

The 'If Bet' is a selling point of BetOnline

Similarly, Bovada has prop builders embedded, which enables you to compile bets for a wide range of markets, particularly NBA, and during the recent Finals, where Milwaukee Bucks ran out 4-2 winners over the Phoenix Suns. You would have been able to chance your arm on say Jrue Holiday to provide more than six assists during Game 6, or Giannis Antetokounmpo to drain more than 30 points.

Other sites, such as Intertops will have sections, such as ‘Hottest Bets’ which will alert to the picks you should pay attention to from a wide range of sports. Ultimately, whatever site you choose, the features should go beyond the norm, and provide something that you may experience elsewhere. Sportsbooks should make the betting experience as enriching as possible, and world-class features goes someway to solving that.

Unique bonuses and promos

Bonuses and promotions act as a gateway to a sports betting site. In essence, they provide a snapshot of further riches to come further down the line, and it is the first step of any player’s betting adventure. Of course, the best new sportsbooks will be scrambling around trying to provide the most generous bonuses to keep wagerers entertained. After all, they will be spending a lot of time at an online bookmaker, so it has to be worth their while.

BetUs offers some great promotions

Free bets, and matched deposits are all common fare at the leading new sportsbooks. Any bonuses or promotional offers thrown up should be enticing, and they should ideally, be valid for most, if not all sports markets. The one that stands out the most is the crypto signup bonuses served up by Betus, which is split into a 100% bonus for the sportsbook side, and then 50% for the casino arm of thee website. Cryptocurrencies, as you will discover, have become a preferred payment method for some bettors, and so this kind of bonus will speak to them.

You must remember to read the terms and conditions before proceeding. Usually, the T&Cs will be made clear, in terms of the expiry of the bonus which may usually be between 7 and 30 days, and there may be a promo code which you will have to activate to use the bonus. Failure to do so will mean you will be discounted from the offer, and you will miss out. Other sites will offer risk free bets, but it is always best to compare promotions, as some may suit you better than others.

Competitive odds and markets

While the more established bookmakers will have a firm hand on setting odds, and prices for markets, the newer kids on the block will still be trying to find their way in a fiercely contested arena. The odds are vital for any given site, as they should be fair. If the prices are too low, then bettors won’t get value for money, and sportsbooks have a duty to maintain healthy profit margins.

You can get some great odds at Intertops

It is not enough to merely provide Moneyline odds for the biggest games. Players want plenty of choice, and the more experienced bettors will want to be able to tuck into prop markets or spread sections, so they can get more bang for their buck. The best sites will also have Future odds, so that players can have a flutter before a new campaign begins. So, for example, Intertops prides itself on being well endowed with the latest futures, and outrights for NHL. Having recently lifted the Stanley Cup for the second straight year, odds are available for the Tampa Bay Lightning to complete a rare three-peat in the 2021/22 season.

You should always check to see you can bet on the markets of your choice, and if there is little scope to broaden horizons at one site, you should choose a different bookie. Some sites may also offer flash odds or enhanced prices to captivate your attention, and you should always look to capitalise on any special offers. With that in mind, you should soak up any information or tips provided by a site’s in-house tipster, so you can be in the know for when you place your wagers.


Sportsbooks have to be seen to be versatile, and flexible. This is perhaps most applicable for when it comes to offering a variety of payment methods for bettors to choose from to make deposits and withdrawals from their playing account. In the past, bettors were rather limited. Although VISA, and Mastercard are considered more traditional payment methods, and still used today, bettors want to be able to make transactions using more modern payment options.

In many respects, e-wallets have taken off, and some of the more high profile new betting sites will provide Skrill, Neteller, and ecoPayz to make deposits and withdrawals. However, cryptocurrencies have come into their own, and you are likely to find Bitcoin, Ethereum, and Litecoin among the choices available.

New sites will appeal to bettors if they have fast processing times for deposits, and withdrawals. Whereas typically, it can take a few days for VISA, and Mastercard to process payments, cryptocurrencies can take just a matter of minutes, and there will usually be no extra charges passed onto customers.

Mobile app experience

It simply isn’t enough to have a world-class desktop website anymore. The sportsbooks today have to stretch themselves, and they have to be technologically savvy. In doing so, they should provide an immersive and intuitive experience for bettors, who prefer to play while they are on the go. One barometer for measuring this, is the quality of their app. Some sites may have apps that are just suitable for Android users, while others will just be compatible for those that have an iOS device.

Nevertheless, the mobile betting app should replicate all the core features of the desktop version of the site, and they should be ultra responsive. Bettors want to be given peace of mind that they can do everything they normally would on the desktop version without any hassle. Pages should load quickly, and any technical glitches should be ironed out. After all, there’s nothing worse for a bettor than a site that takes ages to buffer or doesn’t give you information at your fingertips when you need it most!

Strong live betting

Sportsbooks have to go the extra mile to satisfy their customers, and one way they can do so, is through the depth of their live betting markets. In many respects, live betting has been a real game-changer, as players are thrust into the heart of action, and they are given more freedom and control over when they can place their wagers.

Bovada fares well for live betting

While live streaming is largely unavailable at most US sportsbooks, live betting is part and parcel of the modern day gambling experience. Some sites may also offer Cash Out where you can take some of your winnings before an event has finished, and you may be able to withdraw the entirety of your winnings or part of them. Either way, always make sure that you can find the markets of your choice in the live betting section.

VIP Schemes

The best sports betting sites will have VIP schemes to reward the most loyal players. These will be well sign-posted on many sites, and there may be big cash prizes available. Sports betting is always about gaining edges over your rivals, and some sites, such as MyBookie may have juicy bonus offers for their VIP players.

Other sites may have special sign-up bonuses for their programmes, but the best sports betting should always recognise thee most judicious players, and allow them to progress within the site. For those that don’t have a VIP programme, this could be a turn off for more affluent clients, who are after big wins.

Customer Service

You may well remember bad customer service, but how often do you recall good customer service? The best new sportsbooks will treat their customers well, and they will be able to deal with any issue or query you may have. While the help center is often a good reference point, as you will find detailed FAQs tackling all aspects of the site, bettors want to be able to contact a sports betting site as and when problems arise.

While some will have phone, and email options, the sports betting sites that will appeal the most will have a live chat facility incorporated, and you will be able to get in touch with them 24/7. Betus, for example, has a proficient live chat facility, and all issues are dealt with in a professional, and timely manner.


This is the cornerstone of any well performing sportsbook. New sports betting site should make every possible effort to ensure the well being of, and protect players. The best sites will have the latest SSL (Secure Socket Layer) measures installed. Sportsbooks will do their utmost to ensure your personal or financial data isn’t compromised, and you should only stick to sites that are fully licensed, and regulated. All the bookies mentioned in this guide are trusted, and reliable. Any site that looks dodgy should act as a red flag, and they should be avoided at all costs.

Sites should not take shortcuts, and you may even find in some places a two-step verification process. These are designed to safeguard your playing experience, and make sure you aren’t vulnerable or susceptible to being hacked.

Best New Betting Sites – Summary

As we have seen, new sportsbooks are springing up all time, and there is plenty of choice for novice, and seasoned bettors. The best new sports betting sites will be great all-rounders, as they will be well endowed with innovative features, as well as supply competitive odds, and serve up some cracking promotional offers to take advantage of.

Bovada comes up trumps in many respects, and its crypto bonus will appeal to those who like to use Bitcoin as a preferred payment method for making deposits and withdrawals. Finding a perfect sports betting requires putting in the hard yards, but we have done the legwork for you to make things easier.

If you are ever unsure, you should come back to this guide to refresh your memory on what site to choose. The sportsbooks we have outlined in this guide are fully licensed, and regulated, and they are continuing to grow in profile. Finding a new betting site should also be immensely enjoyable, so if you have enjoyed what you have read, then go and check out the aforementioned bookies for yourself. But above all, bet responsibly.

Best New Betting Sites – FAQs

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