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Marcus Smart directed with most negative tweets amongst all NBA players

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Boston Celtics guard Marcus Smart has been targeted with the most negative tweets amongst all active NBA players according to a study by Action Network.

Action Network surveyed over 8.5 million tweets during the 2021-22 season directed towards the top 50 NBA players.

Here are some of the key findings from the combined data:

  • Marcus Smart received the highest share of negative Tweets. 41.03% of all Tweets directed towards him were deemed negative.
  • LeBron James was Tweeted at the most. He had more than 704k Tweets mentioning him, with the highest number of negative messages (115,764).
  • LeBron was also the target of most positive Tweets. He earned 249,086 positive Tweets throughout this time frame.
  • Donovan Mitchell is the ‘least’ abused player in the top 50 in terms of the share of negative Tweets directed at him. He ‘only’ had 24.32% negative sentiment rate.
  • LeBron James, Ja Morant and Ben Simmons received a combined 326,160 negative Tweets. 21% of all negative Tweets reviewed were directed at these three players.

Smart and the Celtics are the Vegas favorites to win back-to-back Eastern Conference titles in NBA betting at a price of +275, ahead of the 2021 champions Milwaukee Bucks.


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