This week has been a big one in terms of shoe deals for NBA players, with Stephen Curry agreeing to the most lucrative shoe deal in Under Armour history and James Harden making waves by wearing a pair of Jordans mere weeks after agreeing to a $200 million deal to endorse adidas sneakers.
Neither of those players are the highest-paid shoe endorsers currently in the business, however, as there are others making more on shoe deals than either Curry or Harden. But before we get into the list of the largest shoe deals, it must be stated that a lot of these contracts are heavily based on incentives such as player accomplishments and sales. Rarely does a player actually receive the full reported amount in a shoe deal, as that money isn’t fully guaranteed.
Here’s a look at the biggest annual endorsement contracts currently in the league:
#10 – Blake Griffin, $6 million/year, Jordan Brand – Few NBA stars are more marketable than Griffin, so $6 million for a player that likeable and that talented in a market as big as Los Angeles is an absolute steal for Jordan Brand. Jordan Brand has put Griffin front and center, marketing him heavily in commercials (like the recent Marvin the Martian spot) and even a television show (BGCP3TV in HD) with teammate and fellow Jordan Brand endorser Chris Paul.
#9 – Damian Lillard, $10 million/year, adidas – Lillard only recently debuted his first signature shoe, and while it’s a good one, it is easy to look at a $100 million investment in a player like Lillard as a bit of a risk. With LaMarcus Aldridge gone, the Blazers won’t be quite as exciting a team, but that doesn’t mean Lillard won’t be thrilling as the head honcho in a market that absolutely adores its basketball team. Still, it’s the biggest paycheck on this list for a player with the fewest actual accomplishments so far. But again, keep in mind that a lot of these reported numbers are inflated due to the deals being largely incentive based.
#8 – Dwyane Wade: $12 million/year, Li Ning – It took a massive amount of money and some equity in the company, but Chinese shoe company Li Night was able to draw Wade away from the Jordan Brand back in 2012 in the hopes that he could help turn things around for what was then a struggling brand. Three years later, it’s still a struggling brand, with Li Ning having finished in the red every year that Wade has been at the end of their endorsement team. They gave it the old college try, but Wade is crying himself to sleep on his bed of money.
#7 – Derrick Rose: $14.2 million/year, adidas – Right before Derrick Rose originally tore his ACL in the 2012 NBA Playoffs, he signed a max deal with the Bulls and a 13-year, $185 deal with adidas, in what has to be considered one of the more fortuitous timings of a cash influx in the history of humankind. Had Rose not bloomed so early in his career, things may have gone very differently for him, but as it stands he’s got one of the largest shoe deals in the business (but again, it was largely incentive-based so he hasn’t cashed in as much as reported figures would have you believe). Rose and adidas just debuted the Rose 6, so they’re still all-in on a player beloved in his huge home market of Chicago, but then again they don’t really have much of a choice. He’s signed, regardless of his health.
#6 – Kobe Bryant: $15 million/year, Nike – While Bryant clearly is toward the end of his career in the NBA, he still is the most popular player in China, which is more than enough to make Bryant worth the price tag as a spokesman for the Swoosh. Every year, Bryant does a long offseason visit to China to keep that relationship strong, but he’s still a pretty popular player in the U.S. too, despite his recent injuries.
#5 – James Harden: $15.4 million/year, adidas – It’s fair enough for adidas to put the kibosh on Harden wearing Air Jordans out in public when they just invested $200 million in him over 13 years to wear their three stripes. It’s a hefty price tag for a player not necessarily known for his flash on the court, but the beard is marketable and adidas didn’t have a whole lot of options in adding a bona fide star to their roster. Lillard and Rose have proven their value to the brand, but they hope Harden will be their biggest draw moving forward.
#4 – LeBron James: $20 million/year, Nike – While he’s surprisingly low on this list, James actually has the best-selling individual shoe among current NBA players, with over $340 million in sneakers sold during the 2014 calendar year. Early in his career, James didn’t turn a profit as a spokesman for Nike right out of high school, but the biggest star of his generation was bound to dominate the market share eventually, which he has done for years. Rumor has it that in addition to the $20 million per year that James can earn from Nike if he hits all of his incentives, his deal also includes a guarantee that Nike will commit a large amount of money to marketing James’ brand – making this an even better deal for King James.
#3 – Kevin Durant: $30 million/year, Nike – Under Armour worked like crazy last summer to pry Durant away from Nike, offering him somewhere in the neighborhood of a $265-285 million over 10 years. The offer included equity in the company and a rec center named after Durant’s mother, so the deal was a sweet one with plenty of perks. However, Nike is the single most reputable shoe company in the business and Durant ultimately decided to take the extra bit of cash and the credibility associated with the brand. Either way, he’s making a ton of money to sell shoes.
#2 – Stephen Curry: Terms undisclosed, Under Armour – At the end of 2013, Under Armour had a 0.35 percent market share of basketball shoe sales, selling only $30 million worth of product, but following an MVP and championship year from Curry, sales jumped 754 percent last season, pushing Under Armour into second place in the shoe market behind only Nike. That’s almost exclusively thanks to the Curry One, and Under Armour recently showed their appreciation by extending Curry’s deal through 2024. The terms of that deal were undisclosed, but knowing what UA offered Durant a year ago, and knowing that Curry got equity in a company that clearly is on the rise, it’s a fair stretch to venture that when everything is all said and done Curry will be making more shoe money than Durant.
#1 – Michael Jordan: $90-100 million/year, Jordan Brand – On the one hand, it’s kind of ridiculous that a player who’s been out of the league for 15 years is far and away the highest-paid athlete in the world when it comes to sneaker endorsements, but the Air Jordan line of basketball shoes is the whole reason players like Durant and James are getting nine-figure shoe deals today, and his shoes are as popular as they ever have been. Jordan Brand hauls in an estimated $2.5 billion every year, and Jordan’s royalties from that haul are reportedly somewhere between $90-100 million annually. As a player, Jordan made just over $90 million in basketball salaries his entire career. Retirement is treating him well, mostly because his brand of shoes is funding it.
This obviously won’t be the end of the industry’s biggest shoe companies chasing after young stars in need of a shoe deal. Anthony Davis, for example, looks primed for an MVP trophy at some point in his career, and while he is under contract with Nike he doesn’t yet have his own signature shoe. It’s like coming, though.
Paul George is another Nike player in line for a signature shoe at some point (and the PG-13 rebranding certainly gives the graphics department there a lot more to work with), as is Blake Griffin. Denver rookie Emmanuel Mudiay is the most recent Under Armour addition, and he may get his own shoe sooner than later too, even though he’s done significantly less than some of his more established colleagues.
The only thing that can be said with absolute certainty is that basketball stars sell a ton of basketball shoes, and as long as that remains the case, these monster shoe deals will keep rolling in.
NBA Daily: Clippers Looking Forward to Teodosic Return
Clippers hanging on and looking forward to Teodosic return, writes James Blancarte.
The Los Angeles Clippers have had a season of twists and turns. While the season is still young, they’ve dealt with setbacks, mostly in the form of a multitude of injures. In fact, the team’s misfortunes began almost immediately. On Oct 21 (the NBA season started earlier this year), Clippers guard Milos Teodosic went down with a plantar fascia injury. This stands as the first bump in the road for the Clippers, who have seen a number of key players go down.
Following the loss of Chris Paul this past offseason, the Clippers appeared to have salvaged their immediate future through a number of offseason transactions. Under the direction of the front office, which includes Lawrence Frank, VP of Basketball Operations, and Jerry West, a Clippers consultant, the Clippers traded Paul, which helped to remake the roster. West spoke of his approval of the Paul trade before the season started.
“The Clippers feel comfortable that we made out really well. We could have lost him for nothing,” West stated of the Paul trade. “I think it was kind of a win myself.”
The Paul trade brought in Patrick Beverley, Montrezl Harrell, Sam Dekker and helped to eventually bring in Danilo Gallinari. A big part of the offseason makeover was the acquisition of European star Teodosic. Losing Paul meant that the Clippers were going to be without a highly talented, pass-first point guard for the first time since Paul’s acquisition during the 2011-2012 season.
Part of the strategy called for replacing Paul with both Beverley, who could match Paul’s defensive tenacity, and Teodosic, who could match Paul’s vision and passing. While neither player could match Paul’s overall brilliance (and Paul has been brilliant this season for the Rockets), the team hoped to create a winning environment around these two players.
Unfortunately, Teodosic went down quickly. Then Beverley experienced issues with his knee, culminating with season-ending microfracture surgery on his knee in late November. Combine this with Gallinari missing nearly a month with injuries and Blake Griffin going down for the next few months with an MCL sprain of his left knee recently, and the Clippers have struggled to stay competitive with lineups that have often included only one of the team’s opening day starters (center DeAndre Jordan). The franchise shouldn’t be completely surprised by the rash of injuries, as their offseason plan banked on players with questionable injury histories such as Griffin and Gallinari.
To fill in, the Clippers have also made use of a number of young, inexperienced players (not at all common in the Doc Rivers era), including playing 2017 second round pick, guard Sindarius Thornwell. Thornwell has benefited from the opportunity as is averaging 16.2 minutes a game and has even started in seven games (of 24 played). Thornwell confirmed the obvious regarding injuries.
“We’ve been playing without a lot of our core guys,” Thornwell stated.
Clippers head coach Doc Rivers also made it clear that injuries have affected the team.
“It’s not just Blake [Griffin]. If it was just Blake, we’d be OK,” Rivers stated recently. “But you miss [Danillo] `Gallo,’ Milos [Teodosic], Patrick Beverley.”
Currently, the team is well below .500 with a 9-15 record, good enough for 11th in the Western Conference. And while the team is ahead of a number of teams destined for the NBA lottery such as the Dallas Mavericks and Sacramento Kings, they aren’t too far removed from the eighth seed, currently held by the Utah Jazz, who are below .500 (13-14 record). It’s not reasonable for a team that has already suffered a nine-game losing streak and is only 4-6 in the last 10 games to expect another playoff berth, and the team has not yet signaled they have given up on the season.
The Clippers have stayed afloat by being extremely reliant on the individual offensive output of guards Austin Rivers and Lou Williams. Give Williams credit, as he has been brilliant recently including a game winning shot against the Washington Wizards on Saturday. Over the last 10 games, he is averaging 23.2 points on 62.7 true shooting percentage and 6.2 assists in 34.5 minutes per game, per nba.com. For reference, Williams has a career true shooting percentage average of 53.3 percent, per basketball-reference.com. However, this doesn’t scream long-term winning formula, nor should it — the team hasn’t recently had reliable offensive output outside of these guards who were originally expected to come off the bench for the Clippers.
Gallinari has since returned and played well in his second game back, an overtime win against the Wizards. Now the team has upgraded Teodosic’s condition to questionable and are hopeful that Teodosic makes his return Monday night against the Raptors.
“He’s ready. He’s close,” Rivers stated, speaking of Teodosic at a recent Clippers practice. “And that will help. In a big way.”
In addition to possibly helping their increasingly remote chances at making the playoffs, the Clippers have other goals. Teodosic is signed to a two-year deal, but the second-year is a player option allowing the European guard to leave after the season. Should Teodosic find that the Clippers are somehow not a good fit or a place where he can find success, he may opt out of the second year. If the team wants to ensure that the 30-year-old guard sees a bright future with the Clippers, they should hope that his return leads to the Clippers playing winning basketball.
Q&A With Cavaliers Rookie Cedi Osman
Basketball Insiders caught up with Cavaliers rookie Turkish swingman Cedi Osman to discuss a number of topics.
Monday afternoon, Basketball Insiders caught up with rookie Turkish swingman Cedi Osman to discuss a number of topics.
Basketball Insiders: Your first experience in the NBA, making the transition from international play and Euroleague—has it been what you’ve expected?
Cedi Osman: I mean of course it’s different rules and stuff and a different type of basketball. In international, it’s like more slow, but here it’s like always up and down, a lot of fast breaks.
Actually that’s the kind of basketball that I like. When I was playing overseas, I was also running a lot, up and down. I was that guy who was bringing the energy, so it was not hard for me to adjust to this basketball.
BI: With Euros in this league, it’s a growing amount. What does that tell you about the talent pool over there?
Osman: There’s a lot of talented players overseas—like really, a lot. Like you said, when you look around the NBA there’s a lot of European players. Starting with Dirk Nowitzki, he’s a big legend. He was the one who chose to do Europe [to show] what he can do. I can give you the example of two Turkish basketball players—Hedo Turkoglu and Mehmet Okur, he won one championship. I mean, there’s a lot of European players.
BI: Definitely. So how well do you know Hedo and Mehmet?
Osman: With Mehmet Okur, I was talking a couple times. I saw him one time in summer league this year. I talk to Hedo also because he’s president of Turkish Basketball Federation, so I was talking to him also.
BI: You’ve gotten some crucial minutes with the bench in the last couple of games. The same thing can be said when you played in New York and against the Hawks, too. What’s allowed you and that group to click together?
Osman: I always try to think positive. When I’m getting there on the court with the second unit, I’m trying to bring the energy because I’m the youngest one with Big Z [Ante Zizic] together.
Whenever I get on the court I’m trying to bring the energy on both sides of the court—on defense and offense—and I’m trying to run the floor the fastest that I can. Trying to guard players that are really good. And that also just improves my basketball [skills] a lot. I’m really happy that I am a part of this team and it’s also really important for me that I’m getting these crucial minutes.
BI: In a recent interview, you said that you don’t have a reason to be scared. You’re “cold-blooded.” Why do you feel that way?
Osman: I was playing overseas professionally since I was 16 years old…actually, I started getting paid when I was 12. [I’ve been] playing professionally for a long time. I played with a lot of good players. I’ve played also [with] former NBA players like Jordan Farmar, Sasha Vujacic who was on the same team.
I know, yeah this is the best league in the world, but I don’t have a reason why to be scared because I was working for this—to come here, to give my best and to be stable to stay for long, long years. That’s why I said I don’t have a reason to be scared, because I know that I can play here.
BI: When you’re on the floor, what do you expect out of yourself? You said you want to get up and down the floor and give it to both ends, but is there anything outside of that, maybe mentality wise?
Osman: Of course. Not just as a rookie, but every time I get on the court like I said, I want to be always that guy who brings the energy. Also like, when we’re going bad or when we have a bad game, I want to change the momentum of the game. That’s what I’m working for a lot. We have great players and I have a lot of things to learn from them.
That’s why I said I’m really happy to be a part of this team, because we’re one of the best teams in the world. I hope that we’re going to win a championship in my first year. That would be a big thing for me.
BI: What kind of things have the coaching staff tried to help you improve in practice?
Osman: There’s a couple defensive plays that’ll be different. There’s also defensive three seconds. That was a bit of adjusting for me because in Europe you can always stay in the paint no matter what. There’s no defensive three seconds. Here it’s different, so it was a little bit hard for me to adjust in the beginning, but now I don’t have any problems and coaches are really helping me a lot.
BI: This team isn’t fully healthy yet, obviously with Isaiah Thomas coming back, Tristan Thompson coming back and Iman Shumpert down the road. That might affect playing time for some. You’ve gone to the G-League and played with the Canton Charge once before. You had a lot of minutes in that one game and did a really good job there. Is that something that you’re prepared for? Would you mind playing there again if that’s the case for you?
Osman: I was the one who asked for Canton, to go there, because before Shump got injured I didn’t have a lot of playing time. I said that I want to play whenever we have an off day, whenever I can go to play there, to run a lot, to try to do my thing. See that I’m working here before practices. That’s why I asked to go there. I talked to [Cavaliers general manager] Koby [Altman] and he said he supported me about that and that would be good for me.
BI: You have your own hashtag—#TheFirstCedi—can you explain the inspiration behind that and what it means?
Osman: So I’m working with one agency in Turkey and they’re doing a really good job about myself, my profile, my brand (laughs). They’re doing a really good job. “The First Cedi” is because my first name is Cedi and a lot of people are calling me Jedi, so that’s from Star Wars. The First Cedi—because in Turkey, ‘C’ reads as a ‘J’ so Jedi. First Jedi, that’s why.
BI: That’s pretty funny. Are you a Star Wars fan?
Osman: Yeah. I watch. But because it’s like old movies and that kind of stuff, but now new movies are better.
BI: It’s a locker room full of veterans here in Cleveland. Do you feel comfortable with everyone?
Osman: Definitely. I feel really comfortable. We have—I don’t want to say veteran players—but they are so good and they are big, big professionals. I have a lot of fun with them—locker room, when we go on the road, team dinners and that kind of stuff. It’s pretty cool.
The thing is, like it’s my first appearance. Overseas I’m coming to America and I was thinking the adjustment would be a little bit hard for me, but it was actually the opposite. From the first day that I met those guys, they helped me a lot.
BI: Is there anyone that you’ve gotten especially close to? You mentioned Big Z earlier.
Osman: Me and Z are pretty close. We’re speaking the same language. We played in the same league in Turkey. But like, I’m close with everybody. With Channing [Frye], we are always talking about the games and that stuff.
BI: Playing with LeBron—can you put that into words?
Osman: Look, it’s…(pauses), it’s something crazy. Because I was playing a game—obviously 2K—before when I was younger, I was playing with him and that stuff. Of course, it was my dream to be an NBA player, to play in the NBA. But when you’re playing on the same team with [Derrick] Rose, LeBron James, [Dwyane] Wade, Kevin Love, [Isaiah Thomas], it’s crazy.
I didn’t imagine that I would play with those players. And then, I just realize when I’m playing with them, the only thing that I can do is just work a lot and learn from them.
BI: When you hear these guys talk about you in a good light and coach Lue gives you praise, how does that make you feel?
Osman: That’s something really incredible. I mean… from the first day, from the media day when LeBron was in a press conference, he talked about everybody. But he talked also about me and he knew about Euroleague and that kind of stuff, so I was really happy. I was really proud and I was really happy about it. From the first day, he was so close to me. Not just him, but everybody.
BI: What do you think people need to know about your personality? Is there anything that hasn’t been said?
Osman: Actually, nothing special (laughs). I’m the guy who always smiles and with a lot of energy, always being positive talking to everybody, making a lot of jokes, trying to be friendly with everyone and the most important—I’m trying to be a good character.
BI: Last one—based off of this conversation alone, you’ve picked up the English language so easily. Who’s helped you on that side of things?
Osman: I actually had a lot of American players overseas on my previous team—it was Jordan Farmar, Jamon Gordon, Derrick Brown, he also played here, there was Bryant Dunston, Jayson Granger. I played a lot with Dario Saric, too, Furkan Korkmaz. Those were guys that were always talking English.
Just talking to them all the time. When they talked, I would just listen to them. I wasn’t listening to what they talked [about], but just for what kind of words they were using and what kind of sentences, the way they were talking. That’s how I learned English.
James Johnson: The Latest Product of Miami’s Culture
James Johnson speaks to Michael Scotto about his success within Miami’s culture.
James Johnson went from an NBA nomad to financially set for life.
“It really meant everything to me,” Johnson told Basketball Insiders. “To be in a situation in my life to overcome so much, and to finally get something like that where it’s long-term, where it’s somewhere I really want to be too, it was just all-in-all the best scenario.”
Johnson was drafted No. 16 overall in 2009 and spent time with four different teams, including two stints in Toronto, before his career year in Miami last season. During that span, Johnson also spent time in the G-League for the Iowa Energy (2011) and the Rio Grande Valley Vipers (2013).
Despite being nomadic through the first eight years of his career, Johnson never doubted his talent nor the hope that he’d find the right organizational fit.
“No, I never doubted myself,” Johnson told Basketball Insiders. “I never doubted the Lord neither. I’m a big firm believer of that. Every team I was on I always enjoyed my teammate’s success. I always was a real part of practice players and being a scout guy. My whole journey is just to figure out and experience all the other aspects of this game that we play. It says a lot where I can start helping other guys out like the rookies now and guys that are not getting any minutes right now, things like that. I’m a big testament to just staying ready, so you don’t have to get ready.”
After playing for the Chicago Bulls, Toronto Raptors, Sacramento Kings, and Memphis Grizzlies, what set Miami’s culture apart?
“Just their want-to, they’re no excuses, act like a champion on and off the court, and just that mental stability of always teaching you, not just drills, not just coaching just because they’re called coaches,” Johnson told Basketball Insiders. “They really inspire, they really help out, and it makes you want to be in that work environment.”
Johnson credits his relationship with President Pat Riley and coach Erik Spoelstra for helping him fulfill his potential.
“It’s great, its nothing like I’ve ever experienced before,” Johnson told Basketball Insiders. “It’s a little new still, but the freedom to be able to go into their office and just talk about normal things, you know, is one of the big reasons why I never want to leave this place.”
While playing on a one-year, $4 million deal, Johnson averaged a career-high 12.8 points, 4.9 rebounds, and 3.6 assists in 27.4 minutes per game. Johnson also shot a career-high 34 percent from beyond the arc.
Looking ahead, can Johnson continue to improve at age 30 and beyond coming off his best year as a pro?
“I got paid, so there’s no pressure of playing for the money,” Johnson told Basketball Insiders. “It’s really playing for the wins, playing for your teammates, and playing with a pure heart, not going out there with any agendas, not going out there looking to live up to something that everybody else wants you to live up to. For me, it’s just gelling with our team and making sure our locker room is great like I was mentioning. Go out there and compete and trust each other.”
Johnson has put up nearly identical numbers through the first quarter of this season, averaging 11.3 points, 5.2 rebounds, and 4.1 assists in 27.6 minutes per game. Johnson is also shooting a career-high 36 percent from beyond the arc.
“It’s my ninth year, and I’m just happy to be able to be part of the NBA for that long,” Johnson told Basketball Insiders.
Looking ahead, Johnson hopes to maximize years 10-12 in Miami during the rest of his contract and the remaining prime of his career.