This week has been a big one in terms of shoe deals for NBA players, with Stephen Curry agreeing to the most lucrative shoe deal in Under Armour history and James Harden making waves by wearing a pair of Jordans mere weeks after agreeing to a $200 million deal to endorse adidas sneakers.
Neither of those players are the highest-paid shoe endorsers currently in the business, however, as there are others making more on shoe deals than either Curry or Harden. But before we get into the list of the largest shoe deals, it must be stated that a lot of these contracts are heavily based on incentives such as player accomplishments and sales. Rarely does a player actually receive the full reported amount in a shoe deal, as that money isn’t fully guaranteed.
Here’s a look at the biggest annual endorsement contracts currently in the league:
#10 – Blake Griffin, $6 million/year, Jordan Brand – Few NBA stars are more marketable than Griffin, so $6 million for a player that likeable and that talented in a market as big as Los Angeles is an absolute steal for Jordan Brand. Jordan Brand has put Griffin front and center, marketing him heavily in commercials (like the recent Marvin the Martian spot) and even a television show (BGCP3TV in HD) with teammate and fellow Jordan Brand endorser Chris Paul.
#9 – Damian Lillard, $10 million/year, adidas – Lillard only recently debuted his first signature shoe, and while it’s a good one, it is easy to look at a $100 million investment in a player like Lillard as a bit of a risk. With LaMarcus Aldridge gone, the Blazers won’t be quite as exciting a team, but that doesn’t mean Lillard won’t be thrilling as the head honcho in a market that absolutely adores its basketball team. Still, it’s the biggest paycheck on this list for a player with the fewest actual accomplishments so far. But again, keep in mind that a lot of these reported numbers are inflated due to the deals being largely incentive based.
#8 – Dwyane Wade: $12 million/year, Li Ning – It took a massive amount of money and some equity in the company, but Chinese shoe company Li Night was able to draw Wade away from the Jordan Brand back in 2012 in the hopes that he could help turn things around for what was then a struggling brand. Three years later, it’s still a struggling brand, with Li Ning having finished in the red every year that Wade has been at the end of their endorsement team. They gave it the old college try, but Wade is crying himself to sleep on his bed of money.
#7 – Derrick Rose: $14.2 million/year, adidas – Right before Derrick Rose originally tore his ACL in the 2012 NBA Playoffs, he signed a max deal with the Bulls and a 13-year, $185 deal with adidas, in what has to be considered one of the more fortuitous timings of a cash influx in the history of humankind. Had Rose not bloomed so early in his career, things may have gone very differently for him, but as it stands he’s got one of the largest shoe deals in the business (but again, it was largely incentive-based so he hasn’t cashed in as much as reported figures would have you believe). Rose and adidas just debuted the Rose 6, so they’re still all-in on a player beloved in his huge home market of Chicago, but then again they don’t really have much of a choice. He’s signed, regardless of his health.
#6 – Kobe Bryant: $15 million/year, Nike – While Bryant clearly is toward the end of his career in the NBA, he still is the most popular player in China, which is more than enough to make Bryant worth the price tag as a spokesman for the Swoosh. Every year, Bryant does a long offseason visit to China to keep that relationship strong, but he’s still a pretty popular player in the U.S. too, despite his recent injuries.
#5 – James Harden: $15.4 million/year, adidas – It’s fair enough for adidas to put the kibosh on Harden wearing Air Jordans out in public when they just invested $200 million in him over 13 years to wear their three stripes. It’s a hefty price tag for a player not necessarily known for his flash on the court, but the beard is marketable and adidas didn’t have a whole lot of options in adding a bona fide star to their roster. Lillard and Rose have proven their value to the brand, but they hope Harden will be their biggest draw moving forward.
#4 – LeBron James: $20 million/year, Nike – While he’s surprisingly low on this list, James actually has the best-selling individual shoe among current NBA players, with over $340 million in sneakers sold during the 2014 calendar year. Early in his career, James didn’t turn a profit as a spokesman for Nike right out of high school, but the biggest star of his generation was bound to dominate the market share eventually, which he has done for years. Rumor has it that in addition to the $20 million per year that James can earn from Nike if he hits all of his incentives, his deal also includes a guarantee that Nike will commit a large amount of money to marketing James’ brand – making this an even better deal for King James.
#3 – Kevin Durant: $30 million/year, Nike – Under Armour worked like crazy last summer to pry Durant away from Nike, offering him somewhere in the neighborhood of a $265-285 million over 10 years. The offer included equity in the company and a rec center named after Durant’s mother, so the deal was a sweet one with plenty of perks. However, Nike is the single most reputable shoe company in the business and Durant ultimately decided to take the extra bit of cash and the credibility associated with the brand. Either way, he’s making a ton of money to sell shoes.
#2 – Stephen Curry: Terms undisclosed, Under Armour – At the end of 2013, Under Armour had a 0.35 percent market share of basketball shoe sales, selling only $30 million worth of product, but following an MVP and championship year from Curry, sales jumped 754 percent last season, pushing Under Armour into second place in the shoe market behind only Nike. That’s almost exclusively thanks to the Curry One, and Under Armour recently showed their appreciation by extending Curry’s deal through 2024. The terms of that deal were undisclosed, but knowing what UA offered Durant a year ago, and knowing that Curry got equity in a company that clearly is on the rise, it’s a fair stretch to venture that when everything is all said and done Curry will be making more shoe money than Durant.
#1 – Michael Jordan: $90-100 million/year, Jordan Brand – On the one hand, it’s kind of ridiculous that a player who’s been out of the league for 15 years is far and away the highest-paid athlete in the world when it comes to sneaker endorsements, but the Air Jordan line of basketball shoes is the whole reason players like Durant and James are getting nine-figure shoe deals today, and his shoes are as popular as they ever have been. Jordan Brand hauls in an estimated $2.5 billion every year, and Jordan’s royalties from that haul are reportedly somewhere between $90-100 million annually. As a player, Jordan made just over $90 million in basketball salaries his entire career. Retirement is treating him well, mostly because his brand of shoes is funding it.
This obviously won’t be the end of the industry’s biggest shoe companies chasing after young stars in need of a shoe deal. Anthony Davis, for example, looks primed for an MVP trophy at some point in his career, and while he is under contract with Nike he doesn’t yet have his own signature shoe. It’s like coming, though.
Paul George is another Nike player in line for a signature shoe at some point (and the PG-13 rebranding certainly gives the graphics department there a lot more to work with), as is Blake Griffin. Denver rookie Emmanuel Mudiay is the most recent Under Armour addition, and he may get his own shoe sooner than later too, even though he’s done significantly less than some of his more established colleagues.
The only thing that can be said with absolute certainty is that basketball stars sell a ton of basketball shoes, and as long as that remains the case, these monster shoe deals will keep rolling in.
NBA Daily: Bruno Fernando Is Ready To Take On The NBA
After his sophomore season at Maryland, Bruno Fernando is confident that he is ready to take on the NBA, writes James Blancarte.
The 2019 NBA Draft Lottery kicked off the draft season in a shocking way as numerous teams jumped into the top four due to the new draft structure. After the Lottery, it’s a bit easier to predict the order in which Zion Williamson, Ja Morant and R.J. Barrett will be selected. Who gets drafted after that, and in what order, is still very much unclear. There are some consensus players in the upper half of the first round. After that, things get very interesting.
Expect the mock draft boards to be all over the place as we move closer to this year’s draft, especially after going through the Combine. Many once less-heralded players show up to the Combine with eye-opening physical measurements, impress in workouts and scrimmages and demonstrate a level of professional polish, among other things.
Last year, after his Freshman season as Maryland, center Bruno Fernando participated in the draft process. Fernando did not sign with an agent and ultimately returned to Maryland where he continued to raise his profile. This year, Fernando again participated in the Combine and spoke with Basketball Insiders.
“I think what’s different this time around is just how much easier it’s gotten. For me, how much more comfortable I am. How much easier it is. Obviously, you know what to expect,” Fernando told Basketball Insiders. “I think just really being here and being around the guys on the team has been a completely different experience than I had last year. This year I know a lot more of the guys. I’ve been working out with a lot of different guys. I think it’s just been a much, much better experience.”
Starting all but one game his sophomore year, Fernando averaged 13.6 points, 10.6 rebounds, 1.9 blocks and two assists per game. These averages were a significant jump over his freshman year. Fernando uses an aggressive, mobile game at and around the basket to do his damage. After solidifying his game on the court, he felt comfortable enough signing with an agent and letting Maryland know he wouldn’t be returning for his junior year. Fernando is now confident about his positioning in the draft, which played a factor in his decision to not play in five-on-five scrimmages.
“Last year I was in a position where I didn’t really know where I stand as much. Last year I had to find out a lot of things coming into the combine,” Fernando said. “And this year I think I am in a position just by talking to my agent and my coaches where I feel like I’m in a position where I’m a lot comfortable compared to last year, in a much better place. Having that that feedback from teams really, my agent really felt like that was the best decision for me not to play five-on-five.”
Fernando’s offensive prowess and athletic upside have him looking like a solid first-round pick. According to the Basketball Insiders version 3.0 mock draft, Fernando is projected to go anywhere from 14th- 29th overall. Tommy Beer projects him to go 25th. Being drafted in the first-round, in general, portends a better career as teams find themselves with a greater financial stake in the player and accordingly will be pinning higher hopes for that prospect.
At 6-foot-10, Fernando projects as a low post threat with excellent handwork who can score with a variety of moves down low as well as a lob threat. Fernando also occasionally takes advantage of steal and breakaway opportunities to run the floor and score easy points with his ferocious dunking ability. He didn’t do much damage from distance, although his shooting stroke and mechanics make that part of his game a potential future weapon in his arsenal. Fernando addressed that very point.
“The part of my game that is unseen so far is my ability to space the floor. My ability to dribble the ball and put the ball on the floor, take guys off the dribble and my shooting ability,” Fernando told Basketball Insiders. “I really think my shooting ability is something that people don’t notice that I am able to shoot the ball. Just because of my situation in Maryland where I didn’t really take many shots. You know, I never really had to come outside and try to play outside. You know we had a lot of really good players on the perimeter. I think it’s really just a matter of me staying to true to myself, who I am and trying to win in the best way possible.”
Any team in need of a possible pick-and-roll threat who can score down low should keep an eye on Fernando. Whether a team believes that Fernando can also be successful as a stretch big is not as clear. Where Fernando ends up is still totally up in the air. Regardless, he’s grateful for the opportunity to be the first representative from his own home country of Angola to play in the NBA and made it clear that he has been hearing from other Angola natives.
“Sending a lot of love and positive energy, lot of words of encouragement for me and I think it is really special to get those text messages,” Fernando told Basketball Insiders. “Having people from home texting me every single day. Just knowing that a whole nation is behind me. I’m here fighting and sacrificing to make a dream come true, something that will not just benefit me but a whole nation.”
NBA Daily: Who Is Cam Reddish?
An underwhelming season at Duke casts a shadow over Cam Reddish, who oozes talent and potential. Shane Rhodes looks to answer the question: Who is Cam Reddish?
“I’m Cam Reddish.”
Cam Reddish gave the tongue-in-cheek response Thursday at the 2019 NBA Draft Combine when asked “who he is” as a basketball player.
But who is Reddish?
A former high school phenom, five-star recruit and projected top pick, Reddish was expected to flourish at Duke University under the watch of Mike Krzyzewski. When R.J. Barrett and Zion Williamson later followed him to Durham, North Carolina, the three were expected to take the NCAA by storm.
Things didn’t quite go as planned.
While he is still a projected lottery pick, the jury is out on just who Reddish is and how his game will translate to the NBA. A dominant force in high school, the reserved 19-year-old took a backseat to Barrett and Williamson as the three tried but failed to capture a National Championship in their lone season together at Duke.
When compared to the sky-high expectations that were set for him, Reddish underwhelmed mightily as a Blue Devil, and that played a major part in their failure. Relegated to the role of a spot-up shooter and the third option on offense, Reddish averaged an okay, not good 13.5 points on just 12 attempts across 36 games. He managed a meager 35.6% from the field (33.3% from three) and dished out just 1.9 assists per game. When he had the ball, he often deferred to Barrett and Williamson, too often for some.
The focal point of his high school team at Westtown School, Reddish was lauded for the ability that made him a top recruit. He oozed (and still oozes) athleticism – Reddish, who weighed in at 208 pounds, was measured as 6-foot-8 with a 7-foot wingspan at the Combine – and is as versatile as they come. At Westtown, Reddish ran the point, while he spent most of his time at the two-guard or in the front-court at Duke. He was an aggressive, efficient scorer that had no problem getting what he wanted on the floor with the ball in his hands.
But at Duke, that player that Reddish was, the aggressiveness and ease at which he operated, seemed to disappear for long stretches. Those struggles have cast a large shadow over someone that had the look of a future superstar, and Reddish’s draft stock has taken a hit as a result. While some still stand behind him and his talent, plenty of others have faded Reddish in favor of other prospects.
But, at the Combine, Reddish isn’t dwelling on what was or what could have been at Duke. He just trying to learn and get back to being that do-it-all force that he was.
“I’m just trying to learn about the NBA process,” Reddish said. “I’m just trying to get back to who I can be, who I am.”
But that begs the question: who, exactly, is Reddish, and what could he do at the NBA level?
“I feel like I can do everything,” Reddish said. “I was more of a shooter this year – I don’t want to classify myself as just a shooter. I feel like if I just go out there and play my game, I can do a variety of things.”
“Once I show that, I should definitely move up [draft boards].”
There were plenty of flashes of that player during his short stint at Duke. Reddish, at times, seemed to will the ball into the basket, while his shooting stroke appeared to be as good as advertised. He had a knack for performing in the clutch, with multiple shots to win or tie the game for Duke, or keep them in it down the stretch when the others started to fade. The wing managed double-digit points in 23 games, 15 of which he posted 15 or more points (with 20 or more points in eight of those). Reddish managed 18 multi-steal performances and recorded a block or more in 16 games as well.
Wrap all of that up with his plus-defensive ability, and Reddish could very well prove the type of player that could do a little bit of everything for an NBA squad. But he can bring more than that, not only on the court, but off the court as well.
While some may perceive his passiveness alongside Barrett and Williamson as a negative, a lack of “mamba-mentality” or killer instinct that many teams hope for in their top draft picks, Reddish could (and probably should) just as easily be applauded for his willingness to share the ball and step into an ancillary role on a team loaded with talent. As we saw this season with the Boston Celtics, who were projected by many to go challenge the Golden State Warriors for the Larry O’Brien trophy but flamed out against the Milwaukee Bucks after a season fraught with discontent, that can be hard to do on the biggest stage.
And, while he is the quiet type, Reddish made it a point to say that evaluators shouldn’t confuse that for laziness or lack of effort.
“I’m kind of reserved – my personality is kind of reserved – some people might take that as lazy or too laid back. But that’s not just who I am, I’m just a naturally reserved, calm guy.”
There were certainly issues, however.
Despite flashes, Reddish wasn’t the player he could be on anywhere near a consistent basis, even in a smaller role. His time at Duke revealed some major deficiencies in his game and presented some serious causes for concern; a penchant for bad shots, struggles close to the basket and the inability to maximize his athletic gifts. On more than one occasion, he looked to have turned the corner, only to drop another underwhelming performance soon after.
All of that doesn’t exactly bode well for Reddish’s transition to the NBA, regardless of the team that picks him on draft night.
But, the potential is there for him to be great. Now it’s on Reddish to capitalize on that potential.
Reddish could very well prove the most polarizing prospect in the 2019 Draft Class. His ability to maximize his natural talent and recapture the aggressiveness that pushed him to the top of his recruiting class could prove the difference between him becoming the next Jeff Green or the next Paul George
Or, should he really find himself at the next level, he could become the first Cam Reddish.
NBA Daily: Grant Williams: Household Name In The Making
On Friday, Tennessee’s Grant Williams announced that he would stay in the NBA Draft — but this is just the beginning for the collegiate standout, writes Ben Nadeau.
On Friday, Grant Williams made the most important decision of his young career.
After a strong three-year stint at Tennessee, Williams has elected to remain in the selection pool, a choice that will undoubtedly culminate in celebration next month at the 2019 NBA Draft.
At 6-foot-7, Williams effortlessly presents the type of well-rounded skillset that has had scouts drooling all week at the NBA Draft Combine. As Tennesse climbed the NCAA’s power rankings this past collegiate campaign — even standing as Division-I’s No. 1 team for four weeks — Williams’ name and stature deservedly rose too. The Volunteers eventually suffered a heart-breaking overtime loss to Purdue in the Sweet 16 this springtime but by then the damage had been done: Williams was somebody worth watching.
In that late March Madness loss to the Boilermakers, Williams racked up 21 points, seven rebounds, four assists and two blocks on 56.3 percent. A few days prior, during the Round of 32, the high-intensity junior stuffed the box score for 19 points, seven rebounds, five assists, three blocks and four steals. And if those numbers seem impressive — and don’t worry, they are — that’s because Williams practically averaged a similar line all season en route to his second consecutive SEC Player of the Year award.
But that’s not the only reason why Williams has first round-worthy plaudits either, showing promise as a flexible defender and hardcore challenger this week alone.
“Just the improvement that I had throughout my career, showing that I progressively got better — I think teams value good guys and value competitors, so then that really helped me over the course of my career,” Williams told Basketball Insiders on Thursday. “And coach Barnes, like I said, those guys that put me in the best position to help win as well as become a better player.”
As a capable three-point marksman (32.6 percent) and an underrated passer (3.2 assists), Williams fit flawlessly into that modern big man mold that every front office has chased in drafts for the last half-decade. The sample size is a tad small at just 1.2 attempts per game from deep in 2018-19, but many will see Williams as a two-way positive — a high-percentage offensive contributor with lockdown capacity on the opposite end.
During the combine, Williams was adept at switching in the pick-and-roll, a skillset that bodes well for defending multiple positions at the next level too. Even more impressive, back in January, he went 23-for-23 from the free throw line to propel Tennessee past Vanderbilt in overtime — aberration, it was not, as he hit at 81.9 percent for the entire season to boot. But Williams believes that his ability to draw fouls could offer a unique glimpse at more of his NBA-ready strengths.
“Maybe, [but] fouls are different in the league, I think it’s more physical of a game — so you might not get those certain calls,” Williams said. “But it’s just a matter of showing your toughness and being able to be that guy that isn’t pushed around and can hold his own.”
Ultimately, Williams is the complete package — all he’s missing now is the household name.
Soon that will change too.
Williams’ massive choice to remain in the draft likely reinforces that his first-round projections were too good to turn down. In Basketball Insiders’ latest Consensus Mock Draft, two writers sent Williams to the Cleveland Cavaliers at No. 26, while the other pair selected him one pick later at No. 27 for Brooklyn. Elsewhere, The Athletic recently plugged him in at No. 27 too and The Ringer went even higher at No. 17.
Yahoo! Sports, CBS and ESPN all have ranked Williams somewhere within that range too, while Andy Katz — longtime draft analyst — openly gushed about the Volunteer on national television.
Unsurprisingly, Williams’ list of honors is much longer than we can feasibly print but the highlights simply prove that the 20 -year-old has reigned atop Division-I for nearly a full year. NCAA Unanimous First Team All-American, 2019 and 2018’s SEC Player of the Year, All-SEC First Team — in both AP and coach-led versions — and plenty of conference-given Player of the Week awards decorate Williams’ budding trophy case. Today, the Volunteers’ Twitter account made the most succinct point of them all: “Plain and simple, one of the best to ever wear the Orange & White.”
And even though he believes that his day one performance wasn’t quite up to snuff, Williams is determined to prove that the best is yet to come.
“Just the defensive consistency as well as knocking down the shot,” Williams told Basketball Insiders. “I didn’t shoot the ball well [yesterday], I tested well, I think, I had 20 on the bench press and stuff like that before I played. I think that [today] is going to be a better day to show more.”
Of course, Williams could’ve been lured back for a final, year-long curtain call at Tennessee — but without Admiral Schofield and, potentially, Jordan Bone, that thought became a much more difficult torch to bare alone. Leaving that guaranteed money at the wayside, particularly so without his All-SEC teammates, would have been a tough ask — particularly so if Williams is now destined to hear his name called in the first round.
Still, Williams is built differently and watching him play for five minutes, whether in an NCAA Tournament game or combine scrimmages, quickly confirms that notion.
On Thursday, ESPN’s Adrian Wojnarowski joined the analyst’s desk to share a gem he’d picked up from Kendrick Perkins, one of the coaches working at the combine, noting that Williams, out of nowhere, naturally assumed a leadership role throughout the scrimmage portion of the afternoon.
“Williams came in with his team, started organizing the team right away, talking to guys about their strengths, how they could come out here and play well, play to each other’s strengths,” Wojnarowski mentioned. “[Perkins] said it’s kind of rare to see that leadership, that type of initiative in the combine process.”
For Tennessee and their fans, however, that’s just a normal day with Williams, their beloved three-year standout who is finally ready to make his jump to the professional level.
But when asked about what’s he’s getting out of the NBA Draft Combine, Williams offered up a refreshing slice of perspective.
“[I’m] enjoying it, just enjoying the process, as well as enjoying the opportunity because not many guys get this opportunity to be here,” Williams told Basketball Insiders. “And that’s part of the reason why I played [in the scrimmages], I wanted to go through the full experience.”