Controlling The Process
The 2016 NBA Draft Lottery will take place tonight in New York, and the exact order for June’s NBA draft will be decided.
From there, the game of who will get access to top overall prospects Ben Simmons and Brandon Ingram will begin.
*have traded the rights to this pick.
A recurring theme from this year’s NBA Draft Combine was that the agents for the top-tier players are being hyper aggressive and there are many who are not hiding the fact they intend to control the process for their guys even if it means a player ends up going a few spots lower than maybe the player would like – if only to ensure the player’s lands in an ideal situation.
Some of this has been playing out for some time, specifically with the top two or three players, but this year it’s becoming clear that the agents involved are not only going to turn away workouts, but may deny teams access to medical information or even face to face meetings.
In Simmons case, he did not attend the combine, nor did he agree to any of the NBA medical testing. On the surface, this does not seem like a big deal, but agent-released medical tests is a problem for some NBA teams even if the talent level of the player in question is incredibly high.
Historically, the thoroughness of the NBA’s independent medical review has uncovered significant medical issue that have cratered some players’ draft stock and it seems that many of the top-tier guys simply are not going to allow that to happen this year.
One prominent executive likely drafting in the top five this year joked that there must be something to hide, given how aggressive some of the agents have become regarding their clients. This same executive acknowledged it probably wouldn’t stop his team from drafting any of the players who opted out of the medical, which is sort of the problem. As much as teams bemoan the power agents having over the draft process, it does not seem anyone is ready to call them on it and not draft the player.
The by-product of that is that the agents continue to find a new line, and force teams to cross it and many don’t or won’t.
The truth is a team can draft any player they choose when it’s their turn to pick, but with so much riding on the success of a draft pick, can a team really afford to draft a player without a full background and medical evaluation?
The agents are counting on a team to say ‘no’ and allow them steer their client to either a favorable market, a favorable playing situation or simply the spot where their client has the chance to become the biggest star.
Why does any of this matter?
If the nature of the NBA Draft and the draft lottery is to help the losing teams get better talent, how is that helpful if a team like Philadelphia or Sacramento gets some lottery luck only to be told they can’t get access to Simmons or Ingram, even if they hold the top pick?
It is unlikely that either player turns away the number one overall pick, but when it comes to pick two or three would it be better to be a Laker, King, Sixer or Sun?
Agents have influenced the draft process for years, so this is not exactly a new thing, but what is becoming clear is that some agents are more emboldened in what they will agree to do with regards to their clients than ever before. That could make this draft an interesting one to watch, because so many players seem to be willing to pass on a few draft spots in order to pick where they ultimately play and that may not be a good thing for the teams holding high draft picks.
The Myth Of The $100 Million Shoe Deal
As someone joked on social media this year, the easiest click bait on the internet is that “Top Prospect ___ is Signing a $100 Million Shoe Deal.”
While some top picks like LeBron James have landed mega deals, those are extremely rare.
Yes, shoe companies want the players, and the battle between Nike and adidas is only going to heat up once adidas is out from under the NBA apparel deal, which sucks up a lot of capital that adidas is going to reallocate to other endeavors like signing players.
But the truth is, signing rookies to shoe deals is a bit of a crap shoot and, for the most part, their initial deals reflect that. Top overall pick Andrew Wiggins’ deal with adidas pays him about $2 million per year with incentives and bonuses tied to things like making the All-Star team, winning annual awards and so on. His teammate Karl-Anthony Towns got something similar from Nike.
Current top prospect Ben Simmons has been trying to jockey himself into a deal in advance of tonight’s NBA Draft Lottery, but it seems that neither Nike nor adidas were overly interested in moving off the same deal structure as Wiggins and Towns. That could change after the ping-pong balls are settled, but it seems more likely than not that Simmons will end up with a $10-$12 million, five-year package, which is fairly normal for a top-tier draft pick and not bad money to wear cool new shoes.
The real money for players is when they are far more established. Believe it or not, the shoe companies want to sell shoes. All of the hype to sign guys is to achieve two goals – make the brand look cool to kids and move product.
Once it’s clear that a player resonates with the target market, that’s when the money flows in. Steph Curry’s new Under Armour deal was the result of crazy interest in Curry. Kevin Durant’s mega-deal with Nike was a result of interest in the KD product line. Damian Lillard is moving product for adidas and his deal is reflective of that.
While a lot of people talk about the total value of a shoe deal, it’s fairly rare that a player is simply paid cash for an endorsement. A lot of a player’s shoe money comes from exposure bonuses like All-Star, national TV games, playoff runs, awards and, of course, product sales. While Lillard does not get a piece of every Lillard shoe sold, he does get a bonus if the shoe does well in the marketplace.
There is little doubt that the shoe game is a good business to be in, but to think that shoe companies are going to go all the way in on an unproven rookie is a little far-fetched unless that rookie is already a game changer among the target demographic. As much as Ben Simmons and Brandon Ingram get basketball fans excited, the 14-to-18-year-olds don’t part with mom’s money on a whim and the shoe companies monitor that closely.
Simmons and Ingram both likely end up with lucrative deals, but the idea of the $100 million deal isn’t much more than click bait, so don’t fall for it.
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Rookie Of The Year Watch – 01/17/18
Shane Rhodes checks in on a tightening Rookie of the Year race.
As the old adage goes, time flies when you’re having fun. And this NBA season sure has flown.
Not only has there been some great storylines this regular season, there has been even better basketball and, in recent days, plenty of petty fights or squabbles to satisfy the rowdiest of fans.
Still, nothing is more satisfying than winning. And while most rookies aren’t in a position to win the Larry O’Brien Trophy, they are in a position to take home another award; Rookie of The Year. The 2017 rookie class has been one of the more fun and exciting classes in a long time. But, at the season’s midpoint, who is leading the pack?
6. Lonzo Ball, Los Angeles Lakers
While the shot still isn’t there, Lonzo Ball pretty much does everything else well for the Los Angeles Lakers. Averaging a solid 10.2 points to go along with 7.1 rebounds and assists per game, Ball has been an all-around contributor for this young Laker squad and has done it all while playing under the crushing pressure of his father LaVar and the city of Los Angeles. He often tries to get everyone involved in the offense and is constantly pushing the tempo. While it hasn’t resulted in many Laker wins yet, it surely will in time.
However, when I say his shot isn’t there yet, it really isn’t there. Ball’s current shooting splits of 35.6/30.3/40.8 from the floor, three and the line, while improved on his early season numbers, are pretty much a disaster; certainly not what the Lakers expected when they took him second overall. While there have been flashes of the player that shot over 40 percent from beyond the arc at UCLA, Ball’s shooting has been streaky at best but those numbers, alongside his form, should continue to improve over time. The Lakers will need it to if they want to have any chance of climbing the Western Conference ladder in the near future.
5. Lauri Markkanen, Chicago Bulls
Lauri Markkanen has played a major role in the recent surge by the Chicago Bulls. While it may seem strange to say that a 17-27 team is surging, not many people thought the Bulls would win this many games over the course of the whole season after trading star Jimmy Butler to the Minnesota Timberwolves in the offseason.
Markkanen has averaged 15.5 points to go along with 7.6 rebounds per game this season while shooting 43 percent from the field and 37.5 percent from three. While those numbers have dipped since the beginning of the season, Markkanen still ranks fifth among rookies in three-point percentage. The return of guard Zach LaVine alongside the emergence of Kris Dunn — both acquired in the trade with Minnesota — should go along way in alleviating the offensive burden on the Finnish forward as well.
Markkanen’s defense is really the only thing holding back his game; 0.6 blocks per game seems a little too low for someone who stands at seven-feet tall, while his 108.4 defensive rating leaves a little something to be desired.
4. Kyle Kuzma, Los Angeles Lakers
At this point in the season, Kyle Kuzma is still, by far, the steal of the draft for the Lakers.
Averaging 16.8 points and 6.4 rebounds per game, Kuzma ranks third among rookies in scoring while he sits fifth and sixth in rebounding and three-point percentage, respectively. He has certainly forced his way into the Lakers’ future as a building block, but Kuzma needs to do more on the offensive end outside of scoring the ball. His assist percentage of 9.6 is among the lowest of the team’s regular rotation and could certainly stand to improve as the Lakers continue to push to become a more ball movement oriented team.
Kuzma’s defense, while not terrible, could use some improvement as well. Kuzma isn’t overly athletic, so he has trouble keeping up with smaller forwards and guards when switched onto them. Improving his agility and or quickness could go a long way here.
3. Jayson Tatum, Boston Celtics
Most rookies in Jayson Tatum’s position — playing on a Conference contender — don’t have much of a shot at taking home Rookie of the Year. That fact alone makes what Tatum has done this season for the Boston Celtics that much more impressive.
Averaging 13.8 points and 5.4 rebounds per game, Tatum has played an integral role for the Celtics, who currently sit comfortably atop the Eastern Conference. He remains one of the most efficient rookies on offense, shooting 49.9 percent from the floor and 46 percent from three while maintaining in the poise of a veteran in late game situations. Tatum plays a large part in Boston’s elite, league-leading defense as well, and his defensive rating of 99.1 paces all rookies.
There hasn’t been much to complain about when it comes to Tatum outside his aggressiveness on the offensive end. As the Celtics’ fourth option, Tatum doesn’t really need to shoulder much of a load on offense, but it would still be nice to see him to at least attempt create his own shot on a consistent basis when he is running with the second unit.
2. Donovan Mitchell, Utah Jazz
There is no doubt about it, Donovan Mitchell has been the most explosive, if not most exciting, rookie in this class. His 18.9 points per game leads all rookies while his scoring and high-flying athletic ability have created more than a few highlights for the Utah Jazz in recent weeks. Mitchell is also second among rookies in total steals, registering 61 pickpockets on the season.
In the absence of Rudy Gobert, Mitchell has managed to keep the Jazz somewhat afloat in the tough Western Conference. The two should certainly form an interesting pick-and-roll tandem when Gobert returns and, sitting at 10th in the West with a 17-26 record, they are capable of making a late-season push into the bottom of the playoff picture.
The only problem with Mitchell, as it has been all season, is his efficiency. Mitchell is shooting just 44 percent from the field and 34.9 percent from three, but a lot of that has to do with his 28.4 percent usage rate. As the Jazz return Gobert and others, Mitchell’s usage rate should drop, which should coincide with a drop in field goal attempts and an uptick in his shooting percentages.
1. Ben Simmons, Philadelphia 76ers
For better or worse, this award is still Ben Simmons’ to lose. He hasn’t been the dominant player he was in the early season for the Philadelphia 76ers, but Simmons still has a leg up on most rookies thanks to his athletic ability, court vision and ball-handling skills. Simmons and his 16.8 points, eight rebounds and 7.1 assists per game are still a matchup nightmare against most teams due to his sheer size when compared to the average point guard as well.
Simmons is not without his faults, however. Whether it’s because he is shooting with the wrong hand or something else, Simmons’ jump shot needs plenty of work. While he’s shooting 51.3 percent from the field, most of his attempts are dunks or hooks close to the basket. He still has yet to make a three-point attempt, taking just 10 on the season. Simmons’ lack of shooting means defenses can almost completely ignore him outside the paint while the offense goes into a pit when fellow star Joel Embiid is on the bench; that will need to change if the 76ers want to be the powerhouse The Process has led them to believe they will become.
Again, Rookie of The Year is Simmons’ award to lose. However, if he is unable to adjust his offensive game — especially when Joel Embiid sits — he will begin to feel plenty of pressure from his fellow rookies who are on the rise.
NBA Daily: Jayson Tatum: Boston’s X-Factor
Celtics rookie Jayson Tatum speaks to Michael Scotto about his early adjustments and success.
When All-Star Gordon Hayward dislocated his ankle and fractured his tibia five minutes into the season, the outlook changed drastically for the Boston Celtics this season.
“I think our group, going into the season, there were a lot of expectations with Gordon [Hayward] and then the injury happens, and a lot of our younger guys had to grow up a lot quicker,” Celtics center Al Horford told Basketball Insiders on January 6 before facing the Brooklyn Nets. “It has given our team an opportunity to develop, to embrace the challenge that we have in front of us, and it’s opened up a lot of playing time for guys.
“I feel like we’re taking advantage of it. We’re growing as a group and, really, I feel like there’s no ceiling for our group. As long as we keep defending and keep doing the things that we need to do on the defensive end, I think it’s going to put us in a position to be successful.”
Those expectations included challenging the Cleveland Cavaliers for the Eastern Conference crown and potentially a championship.
In Hayward’s absence, the youngest player had to grow up the quickest: third overall pick Jayson Tatum.
“It just gave me more of an opportunity that I wouldn’t have had,” Tatum told Basketball Insiders in a video interview. “It’s definitely unfortunate that it had to come the way it did with one of our best players getting hurt, but we’ve all just had to contribute more, step up more losing him on the first night. We had 81 more games left, so we couldn’t make excuses for that.”
The 19-year-old forward has made the most of his opportunity as a full-time starter in his rookie campaign. Tatum is averaging 13.9 points while shooting 50 percent from the field, a league-leading 46 percent from beyond the arc, and 82 percent from the foul line as of January 16.
The 6-foot-8 forward has shown a penchant for coming through in the clutch halfway through the season. According to Basketball-Reference, Tatum has shot 60 percent from the field and 54 percent from beyond the arc in the fourth quarter.
The Eastern Conference December Rookie of the Month has taken some notes in the clutch from four-time All-Star Kyrie Irving.
“I grew up in high school and college seeing him on TV and now seeing it live on your own team,” Tatum told Basketball Insiders. “He’s one of the best players in the world, and he puts on a show each and every night.”
Tatum and Irving, both Duke alumni, played for coach Mike Krzyzewski and are in their first season under Celtics coach Brad Stevens.
Tatum notices differences between the two coaches who have molded the talented teenager.
“They’re both great terrific coaches,” Tatum told Basketball Insiders. “Coach K has been coaching for a long time, but they definitely both know a lot. Brad is a lot more chill, Coach (K) is a lot more fired up, slapping the floor and yelling at guys. I definitely respect them both, and it’s an honor to play for both of them.”
Stevens’ defensive system has helped Tatum realize the defensive potential that drew comparisons to Paul George from scouts and executives before the draft. According to Basketball-Reference, the rookie is tied for third in defensive win shares with George (2.5) and ranks eighth in defensive rating (101.5).
On offense, Tatum has put in time with trainer Drew Hanlen of Pure Sweat Basketball to work on his isolation moves and improve his 3-point shooting. Tatum shot a pedestrian 34 percent from 3-point range at Duke, but now leads the NBA shooting 46 percent from beyond the arc.
Thus far, Tatum has shown encouraging flashes of becoming the player he ultimately wants to be on both sides of the court.
“Just being in the All-Star game as many times as possible, win MVP, win a championship,” Tatum told Basketball Insiders. “Everyone wants to win a championship. Just play as long as possible. Hopefully, I can do that.”
If Tatum continues to be near the top of the Rookie of the Year conversation, rise to the occasion in the fourth quarter and remain a lockdown defender and 3-point shooter, maybe he and the Celtics can realize those heightened expectations after all.
Is that a lot to ask of a 19-year-old?
However, as the NBA has learned, Tatum is no average teenager and the x-factor towards how far Boston can go this season.
NBA Daily: Surging HEAT Must Overcome Adversity
The Miami HEAT have been hit with a number of injuries at shooting guard. Can they stay hot?
The Miami HEAT have surged to fourth in the Eastern Conference on the back of a 14-5 stretch since Dec. 9, including a seven-game win streak that ended with Monday’s 119-111 loss to the Bulls in Chicago. In the loss, shooting guard Tyler Johnson got his legs tangled with Robin Lopez and appeared to suffer a serious injury.
“I was scared,” said HEAT small forward Josh Richardson, who joined his teammates in racing down the court to check on Johnson. “You never want to see a guy, whether it’s on your team or the other team, down like that. I talked to him when he was in here [the locker room] and he said he didn’t know what was up.”
Coach Erik Spoelstra told pool reporters after the game that X-rays were negative. It was initially feared to be a knee injury, but Spoelstra said the knee is okay and the ankle is the area of concern. Ira Winderman of the South Florida Sun-Sentinel tweeted that an MRI was not deemed necessary and Johnson will be listed as doubtful for Wednesday’s game in Milwaukee.
Tyler Johnson will be listed as doubtful for Wednesday's game against the Bucks, still with no plans for an MRI on his sprained left ankle sustained Monday in Chicago. He remains with the team, which did not practice Tuesday.
— Ira Winderman (@IraHeatBeat) January 16, 2018
Meanwhile, the HEAT is facing a serious shortage at shooting guard, having lost Dion Waiters to season-ending knee surgery, Rodney McGruder to a left tibia stress fracture that will likely keep him out until February, and now Johnson. Miami has applied for a $5.5 million disabled player exception after losing Waiters, according to the Sun-Sentinel. HEAT power forward James Johnson said the team will be looking for other players to step up.
“I think it’s the next guy’s gonna step up like we always do,” said Johnson. “As we have guys going down we also have guys getting back and getting back in their groove [like] Justise Winslow. Hopefully, it’s going to give another guy a chance to emerge on this team or in this league.”
Johnson added that the loss to Chicago came against a hot team and the HEAT didn’t have the right mental approach or defensive communication to slow them down.
“Our communication was lacking tonight,” said Johnson. “I think our brains rested tonight and that’s not like us. Tilt your hat to Chicago. They’re shooting the hell out the ball. They didn’t let us come back.”
Richardson echoed the theme of communication and the inability to counter a hot-shooting team.
“We weren’t communicating very well and we were not giving them enough static on the three-point line,” said Richardson. “They’ve been the number one three-point shooting team in the league for like 20 games now. They ran some good actions that we were not reacting right to.”
Spoelstra referred to a turnover-riddled close to the first half as “disgusting” basketball and agreed that the defense let his team down.
“I don’t know what our record is in HEAT franchise history when we give up 120-plus,” said Spoelstra. “I would guess that it’s probably not pretty good.”
The good news for Miami is that it can try a combination of Richardson and Winslow at the wings, while Wayne Ellington has been shooting the leather off the ball from three this season (40.5 percent on over seven attempts per game). The HEAT is the latest team to attempt to defy history by making a serious run without a superstar player. To make that a reality and remain in the upper half of the East’s playoff bracket, Miami will have to personify the “next man up” credo.