Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources.
After first signing on with the brand to an initial five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and led the annual Air Jordan model each subsequent season. During that stretch, he also elevated his game on a year-by-year basis as the franchise point guard of the Oklahoma City Thunder.
The new shoe deal extension, negotiated by the Wasserman agency and Westbrook’s longtime agent, Thad Foucher, is in advance of the initial deal’s expiration next fall. The increased pay rate will also retroactively apply towards his 2016-17 MVP season, according to sources. He wore Nike sneakers during his first four years in the NBA, before the company aligned him with Jordan, in order to have a dual-brand presence alongside Nike signature athlete and then-teammate Kevin Durant.
The long-term extension will link the 28-year-old Westbrook with Jordan Brand through as long as the 2025-2026 NBA season. The deal will also include both on- and off-court signature sneakers, new territory for Westbrook. As he’s continued to lead the Air Jordan game shoe each season, the brand launched two off-court geared silhouettes, dubbed the Westbrook 0.1 and 0.2, but had held off on designing a performance signature shoe for the hardwood
Source: Nick DePaula of ESPN
Knicks, OKC Come to Agreement on Deal for Melo
The New York Knicks have agreed to trade 10-time All-Star forward Carmelo Anthony to the Oklahoma City Thunder, league sources told ESPN on Saturday.
The Thunder will send center Enes Kanter, forward Doug McDermott and a 2018 second-round pick (via the Chicago Bulls) to New York, league sources said. Anthony, 33, will waive his no-trade clause and his $8.1 million trade kicker to accommodate the deal, league sources told ESPN.
Source: Adrian Wojnarowski of ESPN
Sources: Trey Burke to Change Course, Remain Free Agent
Enes Kanter After Being Traded:’Beat the Warriors For Me’
Shortly after learning he was being traded from Oklahoma City to the New York Knicks, center Enes Kanter posted a video thanking the Thunder organization, its fans and the city, and imploring the team to beat the Golden State Warriors.
“Please beat the Warriors for me,” Kanter said in a heartfelt goodbye video posted to his Instagram account Saturday afternoon. “Please, I’m gonna be watching that game, so please beat the Warriors for me.” Kanter is set to be traded to New York as part of a deal that will send 10-time All-Star forward Carmelo Anthony to the Thunder, sources told ESPN.
Source: SN Staff on ESPN