Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources.
After first signing on with the brand to an initial five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and led the annual Air Jordan model each subsequent season. During that stretch, he also elevated his game on a year-by-year basis as the franchise point guard of the Oklahoma City Thunder.
The new shoe deal extension, negotiated by the Wasserman agency and Westbrook’s longtime agent, Thad Foucher, is in advance of the initial deal’s expiration next fall. The increased pay rate will also retroactively apply towards his 2016-17 MVP season, according to sources. He wore Nike sneakers during his first four years in the NBA, before the company aligned him with Jordan, in order to have a dual-brand presence alongside Nike signature athlete and then-teammate Kevin Durant.
The long-term extension will link the 28-year-old Westbrook with Jordan Brand through as long as the 2025-2026 NBA season. The deal will also include both on- and off-court signature sneakers, new territory for Westbrook. As he’s continued to lead the Air Jordan game shoe each season, the brand launched two off-court geared silhouettes, dubbed the Westbrook 0.1 and 0.2, but had held off on designing a performance signature shoe for the hardwood
Source: Nick DePaula of ESPN
NBA Team Salaries
- NBA Betting Picks: Miami Heat vs Milwaukee Bucks picks, preview and prediction
- Dame, It’s Time: Portland Must Part Ways With Lillard
- NBA Betting Picks: Chicago Bulls vs Brooklyn Nets preview, picks and prediction
- NBA Betting Picks: San Antonio Spurs vs. Golden State Warriors Preview
- NBA Betting Picks: Denver Nuggets vs New York Knicks preview, picks and prediction
Main Page2 weeks ago
LeBron James receives one-game suspension for elbowing Isaiah Stewart
College Headlines2 weeks ago
Gonzaga vs UCLA: Picks, Preview and Predictions
Main Page1 week ago
Bovada Specials – LeBron James and Isaiah Stewart foul odds
Headlines2 weeks ago
Sacramento Kings Fire Luke Walton