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Knicks, Squarespace Agree to Multiyear Jersey Ad Deal

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Updated10 hours ago on April 26, 2024

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The New York Knicks have become the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website-publishing platform Squarespace will grace their uniform.

Specific terms weren’t disclosed. David O’Connor, CEO of the Madison Square Garden Company, said the Knicks have a multiyear deal in place with Squarespace.

As part of the partnership, the Madison Square Garden Company — which owns the Knicks and the Garden — and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.

Source: Darren Rovell of ESPN