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NBA Daily: The 2018-19 Trendsetting Turnarounds

Each year, a few franchises turn red-flagged weaknesses into strengths. These are the four biggest examples so far this season.

Ben Nadeau

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The NBA has always been a playground for budding trendsetters — or, in other words, whichever teams can adapt best from year-to-year, embracing their strengths and addressing their weaknesses emerge on the other side even better. While the powerhouse franchises like the Golden State Warriors, Toronto Raptors and Houston Rockets haven’t seen too much variation in recent campaigns — particularly so when comparing some base-level statistics between 2017-19 — there are plenty of other up-and-coming squads that have come out firing so far this season.

A little over halfway through the season, the Milwaukee Bucks and Sacramento Kings –along with a few honorable mentions — have easily been the league’s grandest surprises, both statistically and within the win column. Whether under the rim or behind the arc, there are fascinating narratives that now definitely extend past small sample size territory. With this in mind, here are the 2018-19 trendsetter award winners just ahead of the All-Star break.

Milwaukee Bucks

Points Per Game
2017-18: 15th, 106.5
2018-19: 2nd, 117.0

Rebounds Per Game
2017-18: 30th, 39.8
2018-19: 1st, 48.8

Defensive Rating
2017-18: 18th, 109.1
2018-19: 1st, 103.6

Well, yeah.

Milwaukee, seemingly overnight, transformed into a league-wide darling this season, even though their roster looks pretty similar at the top to last year’s iteration. It decidedly helps to have an MVP candidate anchoring your side — Giannis Antetokounmpo is actually averaging 0.4 points less in 2018-19 thus far — but health has been key too. Malcolm Brogdon, the 2016-17 Rookie of the Year, is injury-free, putting up 2.7 more points per game and shooting excellently from three-point range (41.8 percent) again.

It’s been exactly a year to the day since Brogdon’s partially torn quadricep sidelined him for two entire months, so the Bucks will be excited to have the blossoming guard for a full 82 game-clip. Additionally, both Eric Bledsoe and Khris Middleton have upped their per game scoring tallies significantly — but it’s the Bucks’ single offseason splash that’s been the biggest difference-maker so far: Brook Lopez.

Lopez, a reborn seven-foot behemoth who fires away from downtown with reckless abandon, has been an absolute revelation for the Bucks. As Milwaukee cycled through largely uninspiring options at center last season — John Henson, Thon Maker and Tyler Zeller — Lopez was busy playing a career-low in minutes out in Los Angeles. Together, they formed a match made in basketball heaven. Lopez plied his trade as a potential three-point threat during his final season with the Brooklyn Nets in 2016-17 but he’s been given the greenest of green lights in Milwaukee, hitting on 2.6 three-pointers per game at a 38.4 percent rate.

On the rebounding front — from worst to first this time — there’s another striking improvement for the Eastern Conference-leading Bucks. Antetokounmpo, a player that will run out of printable adjectives by season’s end, has boosted his per game number from eight rebounds to a remarkable 12.6. The select few currently ahead of Antetokounmpo: Rudy Gobert (12.8), Joel Embiid (13.4), Anthony Davis (13.3), DeAndre Jordan (13.7) and Andre Drummond (14.9) — so pretty stellar company, all things considered. Last season, Antetokounmpo pulled down 24 games of 12 or more rebounds but he’s already beaten that mark in 2018-19 (26) with 32 contests to go.

The aforementioned Henson is still around to grab his niche-role boards, but the brightest newcomer to the conversation is D.J. Wilson. The 6-foot-10 forward notched just 3.2 minutes per game during his rookie season, but now risen to a healthy 17.7 average, Wilson has contributed 4.6 rebounds to the league-pacing treasure trove.

And yet, the accolades don’t stop there — those pesky Bucks! Not only is Milwaukee scoring at a more unstoppable pace, but they’re now also the best defensive team in the entire league as well. Turns out, rocking Antetokounmpo — OK, fine, every single moment — is like using a cheat code and the rest of the stretchy team follows suit. Undoubtedly, the Bucks have soared under new head coach Mike Budenholzer. The former 2014-15 Coach of the Year winner has transformed a once-lackluster unit into a nightmare-inducing mismatch. The Bucks typically have a couple defensive standouts strewn about the floor at any given moment — the usual suspects, of course: Antetokounmpo, Brogdon, Bledsoe, Middleton — and their ball-hawking tendencies are only matched by their length.

Milwaukee has separately tallied six or more blocks and steals in 26 of their 50 contests — topping out with single-game bests of 11 and 13, respectively. The Warriors, Celtics and Spurs will churn out yearly defensive stonewalls — but the Bucks’ newfound liftoff is just another reason why they’ve been so impossibly difficult to handle under Budenholzer. Once you tack on Lopez’s unreal three-point shooting and the boost in rebounding numbers, it’s easy to see why the Bucks are Eastern Conference royalty at long last.

Sacramento Kings

Three-Pointers Per Game
2017-18: 26th, 9.0
2018-19: 12th, 11.5

Pace
2017-18: 30th, 95.59
2018-19: 2nd, 104.18

How does a team go from the conference cellar to postseason contenders in the West without blinking? In the Kings’ case, and credit to head coach Dave Joerger, all they had to do was nearly change everything about them. Last season, Sacramento knocked down seven or fewer three-pointers in 26 different contests and their record in such games was a poor 10-16 — thus making them massive suffers at the hand of the modern NBA. In 2017-18, the league average for three-point percentage was 36.2 and the Kings surpassed that mark in just 44 games and it’s tough to stay afloat, especially in the harder-to-navigate conference, without consistent shooting from long-range.

This time around, it’s been an entirely different story, full of positive boosts across the board. Bogdan Bogdanovic, De’Aaron Fox and Justin Jackson have all upped their averages from 2017-18 — but three major leaps stand out. Buddy Hield has been one of basketball’s undisputed best shooters over the first half of the season, putting down 3.4 three-pointers per game (fourth-highest) at an elite 45.8 percent rate (fourth-highest, again). As a well-deserved selection for February’s three-point contest in Charlotte, Hield will get to do what he does best on the national stage and the sharpshooter shows no signs of slowing down.

But the Kings’ rise to behind-the-arc competency also falls squarely on the shoulders of Nemanja Bjelica and Iman Shumpert. The newly-signed stretch forward has rained 1.5 three-pointers per game on 42.7 percent from the floor, while Shumpert is in business after a down season in Cleveland. As a pair, they’ve turned the Kings into frighteningly competent three-point shooters — but it’s not the only thing that Sacramento has forcefully shoved back into 2019.

Their pace is currently ranked among the league’s quickest — that, obviously, is in large part due to Fox. Electric in nature, the greased lightning-like point guard is a one-man fast-breaking machine. Only the Oklahoma City Thunder record more field goal attempts than Sacramento (92.7) does, but the Kings still lead all teams with 21.4 fast break points per game. Bobbing and weaving through traffic — and perhaps, more importantly, a full season removed from the George Hill positional stranglehold — Fox has been an absolute menace. Without question, it helps to kick the ball outside to that previously cast of talented three-point assassins, but the Kings, who remain just 1.5 games out of the postseason, owe much of this surprise success to Fox.

Honorable Mentions:

San Antonio Spurs

Three-Point Percentage
2017-18: 26th, 35.2
2018-19: 1st, 40.9

In news that will shock exactly zero people: The Spurs are back. One season after backing into the playoffs by the tiniest of hairs on their chins — all without Kawhi Leonard, mind you — it was likely fair to wonder if it was the beginning of the end in San Antonio. Fair, but stupid, as always, of course. The Spurs aren’t even a middle-of-the-pack team in terms of three-point makes (21st, 10.2) but what they do hoist up has an excellent chance of converting. Leave it to a Gregg Popovich-led roster to not waste a single possession, naturally.

Discounting the deceiving numbers of Pau Gasol (50 percent, 0.5 attempts/game) and Dante Cunningham (49.1 percent, 1.1 attempts/game), there are exactly five three-point shooters making a difference so far for San Antonio: Davis Bertans, Bryn Forbes, Rudy Gay, Patty Mills and Marco Belinelli.

This is about par for the course in the cases of Belinelli — who the Spurs just gave $12 million over two years for this exact reason, two three-pointers per game on 39.5 percent — and Mills. It is, however, a much-needed effort for Gay, who hasn’t shot over 40 percent from deep for the entire season a single time in his 13-year career. The truest gems here are clearly Forbes and Bertans, two under-the-radar standouts in Popovich’s demanding system. Bertans has been solid since he joined the Spurs at long last in 2016 — he was drafted No. 42 overall back in 2011 — but this is something else entirely.

Over his first two seasons, Bertans averaged 1.1 three-pointers on 38.6 percent shooting. But in 2018-19, Bertans is up to 2.1 makes on a blistering 47.8 conversation rate — the second-best rate in the NBA.

To his credit, Forbes has responded well to join the Spurs’ starting lineup as well, turning into a quintessential Spurs contributor in the process. Over 53 starts, Forbes is averaging 2.2 three-pointers on 42.5 percent shooting, the 13th-highest mark out there. And although Forbes didn’t get an invite to the three-point shootout like his teammate, this has been a terrifying duo for San Antonio on the perimeter. Last year, the Spurs had zero players finish over 40 percent from three-point range; today, they’ve got four — five if you count Mills’ close-but-no-cigar 39.8 percent clip. Given these breakouts (plus having a superstar for a full season, thanks, DeMar DeRozan) the Spurs are right where they belong: Surging for homecourt advantage in the first round.

Indiana Pacers

Net Rating
2017-18: 12th, 1.3
2018-19: 7th, 4.1

Admittedly, this is not the most eye-popping rise in this category — that, of course, belongs to the Bucks again, who have stunningly grown from a net rating of minus-0.3 to plus-9.5. But since Milwaukee has earned plenty of love already, it’s time to praise the Pacers. For a roster that was slept on last season but earned league-wide respect, Indiana just continues to get better with age.

The Pacers, mostly, are the same team it was in 2017-18, just with the additions of Tyreke Evans and Doug McDermott, plus an offseason of development for Myles Turner and Domantas Sabonis. Notable statistical improvements from the latter two — particularly in the rebounding department — have been important, but Turner’s charge into a fearsome rim protector might be the biggest achievement to date.

Turner went from a respectable 1.8 blocks per game — a rate that left him third in NBA last season — to a monstrous 2.7 clip. That’s ahead of Anthony Davis, Hassan Whiteside and Rudy Gobert, good for the best average in the entire league. Furthermore, Turner’s current defensive rating of 100.9 is sixth-highest, a stark difference to his 106.2 mark that was tied for 47th-best in 2017-18. Sadly, this upstart team — well on pace to smash their 48-win total from the previous campaign — will likely sink following the loss of All-Star Victor Oladipo.

But the Pacers are built to weather the regular season storm, a well-constructed rotation with plenty of able veterans that can step in to help replace Oladipo. Thanks to the internal growth of their young forwards and the microwavable shooting from the steady Bojan Bogdanovic, the Pacers aren’t in real danger of missing the postseason just yet. Unfortunately, Indiana holds a 0-4 record since Oladipo’s devastating injury, so this promising net rating hop is bound to drop sooner rather than later. Even then, it hardly makes the Pacers’ year-to-year growth any less noteworthy.

While many onlookers get deservedly swept up in annual consistencies, some of the NBA’s best stories come from the bottom up instead. For the Bucks and Kings, their swift reversal has been a treat to watch unfold. One has become a sporting juggernaut in nearly every area, while the other is in contention to break a playoff drought that dates back to 2006. Elsewhere, the Spurs will never die and the Pacers, despite a brutal injury, remained impressive in their quest for respect. All-Star Weekend is right around the corner, but this list of trendsetting turnarounds should serve as some fun trivia fodder as Bertans, Fox and Antetokounmpo inevitably prove their worth on the national stage.

Ben Nadeau is a Seattle-based writer in his second year with Basketball Insiders. For five seasons, he covered the Brooklyn Nets for The Brooklyn Game.

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NBA Daily: Examining the Eastern Conference Contenders

Matt John takes a look at the four titans who will be fighting for the Eastern Conference crown this May.

Matt John

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The day after the trade deadline passed, LeBron James had some interesting things to say about the arms race that was going down between the Eastern Conference titans.

“They know they ain’t gotta go through Cleveland anymore,” James said. “Everybody in the East thinks they can get to the Finals because they ain’t gotta go through me.”

It’s notable that the Lakers are currently toeing the line between making the playoffs and playing the lottery odds. That does, however, beg the question: What if LeBron stayed in Cleveland?

Now if that had happened, then a lot of things would probably be different for the Cavaliers right now. There’s no telling if they would have kept the pick the Nets owed them, or if they would be playing Kyle Korver, George Hill, and J.R. Smith right now.

It would have added another intriguing wrinkle to what has been the tightest formerly-five-currently-four-man race going on at the top of the Eastern Conference in quite some time. Whether you agree that Cleveland would still be the frontrunner in the East with James, there doesn’t really appear to be a clear-cut favorite to represent the East anymore. Plenty of fans and analysts would give their takes on who stands out among the pack, but there’s no consensus pick.

In a sense, LeBron’s kind of right. He was a tyrant – or a “King” if you will – that set the bar year-in and year-out for the past decade. It gave his rivals motivation to play at one hundred percent, though it made the East a little predictable. With LeBron gone, the suspense as to who will take his throne makes it all the more fun.

The season is now coming down the home stretch. With less than 25 games left, Milwaukee, Toronto, Philadelphia, and Boston will fight tooth and nail to get home court advantage over each other. Who has the edge? Well, let’s take a look.

Milwaukee Bucks
Record: 44-14
Strength of Remaining Schedule: .465 (27th overall)
Record against competitors: 5-2

They finally did it. After years of looking as incredible as they were inconsistent, the Bucks have hit a breakthrough. It turns out all they needed was to put the right personnel around the Greek Freak (i.e. floor spacers and impact defenders). Oh, and a coach who could bring all of the notable talent together. The pieces are now fitting into place for the Bucks. Giannis is now going full-throttle with a supporting cast who only make Milwaukee all the harder to stop. Their league-leading point differential (9.6) tops the league by a fair margin, which indicates that this may not only be a fluke but the first sign of the glorious future we all believed the Bucks had.

MVP: Giannis Antetokounmpo – If it weren’t for James Harden putting up legendary numbers, Giannis would be the frontrunner for MVP. So much has been said about him that there’s not much to be added, so let’s leave it at this. Many have said if he starts hitting threes, he’ll be unstoppable. When you see his dominance in the paint – he’s shooting 77.3 percent in the paint – it makes you wonder if he really has to.
X-Factor: Eric Bledsoe – He’s had a nice bounce-back after a rocky half-season in Milwaukee. The record still stands that he was outplayed by Terry Rozier in his first playoff action as a starter. If the Bucks are to maintain their success in the postseason, Bledsoe must avoid a repeat performance from last postseason.
Unsung Hero: Malcolm Brogdon – People can scoff all they want at Brogdon’s Rookie of the Year Award. The fact is, the Bucks absolutely need him. They are +7.1 with him on the court, good for second behind, well, who do you think?
Pivotal Question: Will the supporting cast (including Coach Bud) keep it up in the playoffs?

Toronto Raptors
Record: 43-16
Strength of Remaining Schedule: .450 (30th overall)
Record against competitors: 6-5

Do you know what’s odd about the Raptors? Going by net rating, they’ve actually taken a step back this season. Last season, the Raptors had the second best offensive rating (113.8) and the fifth best defensive rating (105.9). This season, they have the seventh-best offensive rating (113) and the eighth best defensive rating (107.4). Yet somehow, the genuine belief is that this is the best team they’ve ever assembled. With Marc Gasol and Jeremy Lin added to the team, the Raptors have made it clear that they’re not messing around.

MVP: Kawhi Leonard – Remember when Kevin Durant implied that Kawhi was a system player for the Spurs? Maybe that’s why Kawhi wanted out because he’s proven that notion wrong. He hasn’t skipped a beat in Canada and has even averaged career-highs both in scoring and rebounding average. He’d be an MVP candidate if he hadn’t missed 16 games.
X-Factor: Kyle Lowry – If Leonard is going to be the alpha dog of this team, he needs a second-in-command. Lowry’s numbers have dipped, but he’s got the experience. He’s folded in the playoffs before. Perhaps with less pressure, he can step up his game.
Unsung Hero: Serge Ibaka – With everything else that’s gone right for Toronto, Ibaka’s full acclimation to the center position has given him new life offensively. He’s putting up some of the best scoring, rebounding, and assist averages he’s had either ever or in years.
Pivotal Question: Will Nick Nurse get the team finally past its long-lived playoff demons?

Philadelphia 76ers
Record: 38-21
Strength of Remaining Schedule: .486 (21st Overall)
Record against competitors: 1-7

We have seen three iterations of the Sixers this season. One with Dario Saric and Robert Covington, one that added Jimmy Butler, then one that added primarily Tobias Harris among others. That’s a lot of talent to integrate in such a short time. Lucky for them, by adding Butler and Harris, the Sixers have the most talented starting five in the East. The Process is now at 100 percent capacity. They may have holes, but their Warriors-esque talent level may make it so that it won’t be a problem.

MVP: Joel Embiid – At age 24, Embiid has now taken his first steps into superstardom. 27.3 points, 13.5 rebounds, 3.5 assists along with 1.9 blocks is sure to Joel among the ranks of the league’s top centers. Perhaps what’s most encouraging is that, before this recent knee ailment, Embiid has only missed five games.
X-Factor: The Bench – The Sixers also loaded up the second unit by adding Boban Marjanovic, Mike Scott, Jonathon Simmons and James Ennis III. By doing so, they really are committing to positionless basketball. It honestly could work if they use it to the best advantage they could.
Unsung Hero: Jimmy Butler – Butler’s fit with the Sixers hasn’t been smooth, but, even with the decreased scoring numbers, Butler is quietly putting up some of the most efficient percentages he’s ever had this season, both from three and the field itself.
Pivotal Question: Will they be able to stop any elite point guards?

Boston Celtics
Record: 37-22
Strength of Remaining Schedule: .516 (10th Overall)
Record against competitors: 6-3

The Celtics are somehow a team that’s played badly enough that they’re a disappointment yet played well enough that people shouldn’t give up on them. After a mediocre start, most of the results that have come from the Celtics have been positive. That’s come with some frustrating losses, but the team has been resilient after every bad stretch they’ve had. A common characteristic of Brad Stevens teams is that they play at their best as the season approaches its end. With their guys finally getting past their injury issues, we may see more of the same in the best way yet.

MVP: Kyrie Irving – Kyrie’s chaotic free agency plans have gotten in the way of what’s been a great season for him. He’s put up his usual scoring numbers, but his passing, rebounding and defense have been the best they’ve ever been. The Celtics have proven their fine without him. They’re still better off having him on the court.
X-Factor: Gordon Hayward – It’s been reported to death by now that Hayward’s made some encouraging process in recent weeks. Let’s leave it at this – if he is 100 percent by the playoffs, that makes the Celtics so much scarier. People forget just how good Gordon Hayward was merely two years ago.
Unsung Hero: Al Horford – After the last Celtics-Sixers game, many believe Horford is going to be a matchup problem for Embiid. Correction: Horford’s skillset and IQ make him a matchup problem for everyone.
Pivotal Question: Will they find a consistent rhythm by the season’s end?

Some of you are probably going to be outraged that Indiana is not included on this list, and for good reason. They still are the third-seeded team in the East, they’ve just recently had a six-game winning streak snapped, and they have one of the league’s best defenses.

With all due respect, it’s pretty simple. No Victor Oladipo, no contest. The Pacers are still one of the most well-liked and well-rounded teams in the league. It doesn’t change the fact that in the playoffs, having star power gives a huge advantage. Without Oladipo, Indiana is completely deprived of it.

If it’s any comfort, with a fully healthy Oladipo next season, they are more than worthy of being put with this group.

Here’s to hoping that by next year, this group will stay the same when he does.

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NBA Daily: Are The Kings Destined For The Playoffs?

As the season starts up again after the All-Star Break, Jordan Hicks looks into the Sacramento Kings and what it will take for them to end their playoff drought.

Jordan Hicks

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Sacramento Kings fans should be incredibly happy regardless of how this season ends.

For the first time in what seems like forever they have a promising young team that is not only winning games, but maintaining a certain form of consistency doing so. With the foundation of youthful stars like De’Aaron Fox, Buddy Hield, Bogdan Bogdanovic, and Marvin Bagley III, how can Kings faithful not be hyper-optimistic?

The Kings are geared for success over the course of the next few years, but could their time come sooner than that? Do they actually have a shot at making the playoffs this season? The trade deadline acquisitions of Harrison Barnes and Alec Burks, two vets that can make an instant impact, make it seem like they believe their time is now.

Breaking things down, the question becomes – what actually needs to happen for the Kings to make the playoffs this season? The simple answer is to win games.

What have they been doing thus far to put more ticks in the W column? Shooting the three efficiently jumps out. They are currently fourth in the league in three-point percentage at 37.7 percent. While this number is oddly similar to last season’s percentage, they are shooting about seven more threes per game.

Sacramento is also playing incredibly quick basketball. They are second in the league in pace (the number of possessions per 48 minutes). Some could argue that this doesn’t always translate into a positive outcome, but for Sacramento it does. They are leading the NBA in fastbreak points at 21.7 points per game and are sixth in the league at points in the paint. Their defense is translating into offense as well, as they are second in the league at points off turnovers.

While their strengths are definitely elite, they clearly have weaknesses, too. They sit in 18th for both offensive and defensive rating, good for a -1.2 net rating. They are an abysmal 28th in free throw shooting.

Apart from Willie Cauley-Stein – who likely isn’t a major part of their future – they lack an elite rim protector. This leaves their defense prone to giving up more points in the paint. They are currently 26th in the league at opponent points in the paint. The lack of rim protection clearly correlates with their inability to grab defensive boards. They are tied for last in the league at opponent second-chance points.

One would assume that if the Kings simply tighten up their defensive focus that they would be able to close out strong and make the playoffs. They are currently ninth in the West, only one-and-a-half games behind the Clippers who just traded away their best player in Tobias Harris and two-and-a-half games behind the Spurs, who are somehow putting together a strong season despite losing Kawhi Leonard via trade and Dejounte Murray to injury.

As the season gets deeper, however, the Kings won’t be the only team tightening things up for a final playoff push. Every other team will likely be doing the same thing. While the Kings are just a small shot from the playoffs, both the Lakers and Timberwolves are nipping at their heels as well.

The Warriors, Nuggets and Thunder have done enough to separate themselves from the pack, to a degree at least. So that essentially leaves eight teams fighting for the remaining five slots. You can likely write off the Clippers, as they traded away their star player for future assets, and quite possibly the Timberwolves, as they may not have enough depth on their roster. This leaves the Kings and Lakers. If history has taught us anything, it’s that LeBron James likes to play in the postseason.

Sacramento has 24 games left to play this season. Their next two are at Oklahoma City and Minnesota. If they can somehow manage to squeak out one win in that stretch that will keep them above .500 and still fighting for a spot. After that stretch, 11 of their final 22 games are against teams projected to make the playoffs. Apart from two games against the Knicks, one against the Suns, and one against the Cavaliers, none of the remaining 11 games not against playoff teams will be “gimmes.”

Their final three are away against Utah, home against New Orleans and away against Portland. For sure they will be battling with two (and potentially three) of those teams for playoff positioning.

As far as the Lakers – who after their head-to-head win Thursday are a game behind Sacramento and two games out of the playoffs – their schedule isn’t much easier. 15 of their final 24 games are against projected playoff teams. That victory over Sacramento at Staples could actually end up being incredibly important for who makes the playoffs and who loses out.

Whether or not the Kings make the playoffs is anyone’s guess. If Fox and Hield play elite ball to close out the season, that will definitely increase their chances. Strong play from deadline acquisitions Burks and Barnes will also play a huge role in the Kings’ final push.

Like previously mentioned, Kings’ fans should be happy either way. This is the brightest the team’s future has been in well over a decade.

But the Kings likely won’t settle for “promising” or “up-and-coming.” They want success now, and making the playoffs will give them the reward that they’ve been working so hard for.

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How The NBA Became The Most Betting-Friendly League In American Sports

Basketball Insiders

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The NBA has become synonymous with betting conversations during the Adam Silver era, with the league frequently being at the forefront of those discussions. Compared to the other professional sports leagues in the United States, the NBA has not only appeared to be the most progressive with regard to the topic, but it has also looked like the league that is the most likely to get further involved in the industry.

Of course, the league has placed a focus on sports betting, given that they have a vested interest in the continued legalization of that. They have mentioned that they would like a cut of NBA wagers placed, with the industry’s growth in the United States being something that the league could see improving the bottom-line.

Whether or not the NBA gets a piece of the action from a financial perspective, it is still surprising to see a major professional sports league in the United States willing to entertain the conversation at all. By comparison, the NFL has been largely afraid to discuss sports betting, while Major League Baseball has banned its all-time leading hitter for life for gambling-related offenses.

And it isn’t as if the NBA is only interested in gambling in the context of betting on NBA games. The league has relationships in the daily fantasy sports industry as well, with visibility for brands in that space seen in NBA arenas as well. And the NBA-subsidized WNBA is also a part of this betting-friendly basketball landscape, most notably in the form of a team named after a casino.

The Connecticut Sun is that team, as they play in the home of a popular casino in their area. Both the NBA’s Phoenix Suns and WNBA’s Phoenix Mercury play in a venue named after a casino as well. And it is the casino industry that the NBA may conceivably expand into as their relationships in the betting industry appear to be growing in both quality and quantity. With the growth of online casinos, it isn’t impossible to envision the NBA encouraging its fans to compare the best casino bonuses to increase its market share in this growing industry.

Of course, with the betting renaissance that is going on in the United States at this time, the league is making sure that everyone knows that its integrity is not to be questioned. The league has made clear that they are going to ramp up the enforcement of its betting policies, to make sure that players aren’t compromising the game’s integrity. That move by the league is a smart one, as it makes sure that fans know that there is no reason to question the sport even if the league embraces betting.

The NBA is seeing progress across the sport, from its on-court evolution that prioritizes ball movement and long-range shooting, to its off-court stances on betting. Unlike the other major American sports, that willingness to evolve is part of what has caused the popularity of the NBA to skyrocket in recent years.

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