Toronto Raptors general manager Masai Ujiri was fined $25,000 by the NBA for using obscene language during a pep rally before the team’s first-round playoff series against the Brooklyn Nets.
NBA commissioner Adam Silver announcement the punishment on Monday night after it was reported by multiple news outlets earlier in the day that Ujiri was issued only a formal warning for his behavior by Silver and NBA president of basketball operations Rod Thorn.
Ujiri apologized at halftime on Saturday and again Monday for saying “F— Brooklyn” at a gathering outside the Air Canada Centre before Game 1 against the Nets on Saturday. He said he was just trying to fire up the crowd but got carried away with his language.
“I do apologize,” he told USA Today on Monday. “It was the wrong choice of words. My mom raised me better than that.”
The Nets came away with a 94-87 victory in Game 1.
“I have a responsibility here, and my responsibility is to rally our fans and our team and be a leader who is passionate about the game and what I do and stand tall for who we are,” Ujiri said.
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