Silver Aims to Close Gap between NFL, NBA

“I’m (Adam Silver) also very focused on growing the game in the U.S.,” he says. “I see enormous upside, both in consumption of new media; largely digital media — but just as importantly, for conventional television.”

Silver even expects to go after the NFL’s position as the country’s most popular and profitable sports league.

“I look at the enormous gap between NFL ratings and NBA ratings and see enormous room for growth,” he says.

via Sam Amick of USA TODAY Sports