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Silver: NBA Not Near Jersey Ads

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Floated as a possible revenue stream five years ago, the NBA appears to be no closer to putting ads on its jerseys.

The league had even mapped out the dimensions — a 2½-inch by 2½-inch space on the front of the jerseys — but a simple idea turned into something more complex the more it was considered, NBA commissioner Adam Silver said. In 2011, Silver said selling the space to advertisers could be worth $100 million.

“The sense was that we were a little premature on the program and we needed to think it through systematically a little bit more,” Silver told ESPN.com.

via Darren Rovell of ESPN

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