Floated as a possible revenue stream five years ago, the NBA appears to be no closer to putting ads on its jerseys.
The league had even mapped out the dimensions — a 2½-inch by 2½-inch space on the front of the jerseys — but a simple idea turned into something more complex the more it was considered, NBA commissioner Adam Silver said. In 2011, Silver said selling the space to advertisers could be worth $100 million.
“The sense was that we were a little premature on the program and we needed to think it through systematically a little bit more,” Silver told ESPN.com.
- Trail Blazers G Anfernee Simons wants to be an All-Star in 2023
- Kyrie Irving: “I gave up $100-something million deciding to be unvaccinated”
- Bucks re-sign Jordan Nwora to two-year, $6.2 million deal
- Tyler Herro claims to be one of NBA’s best offensive players
- Lakers’ Russell Westbrook: “I’m not even close to being done”
Main Page1 week ago
Bucks sign guard Iverson Molinar to one-year, $1.02 million deal
NBA5 days ago
Jayson Tatum recalls smashing Michael Jordan’s wine glass at dinner
Indiana2 weeks ago
Indiana online sports betting handle reaches US$238m for August
Main Page2 weeks ago
NBA League Pass for Australians now 48% cheaper in 2022