Connect with us

NBA

NBA AM: Controlling The NBA Draft Process

Agents are trying to control the draft process more than ever before, which adds intrigue to this year’s draft.

Steve Kyler

Published

on

Controlling The Process

The 2016 NBA Draft Lottery will take place tonight in New York, and the exact order for June’s NBA draft will be decided.

From there, the game of who will get access to top overall prospects Ben Simmons and Brandon Ingram will begin.

2016 NBA Draft Lottery Odds

Team Chances 1st 2nd 3rd
Philadelphia 250 0.250 0.215 0.178
LA Lakers 199 0.199 0.188 0.171
Brooklyn* 156 0.156 0.157 0.156
Phoenix 119 0.119 0.126 0.133
Minnesota 88 0.088 0.097 0.107
New Orleans 63 0.063 0.071 0.081
New York* 43 0.043 0.049 0.058
Sacramento 19 0.019 0.022 0.027
Denver 19 0.019 0.022 0.027
Milwaukee 18 0.018 0.021 0.025
Orlando 8 0.008 0.009 0.012
Utah 7 0.007 0.008 0.010
Washington 6 0.006 0.007 0.009
Chicago 5 0.005 0.006 0.007

*have traded the rights to this pick.

A recurring theme from this year’s NBA Draft Combine was that the agents for the top-tier players are being hyper aggressive and there are many who are not hiding the fact they intend to control the process for their guys even if it means a player ends up going a few spots lower than maybe the player would like – if only to ensure the player’s lands in an ideal situation.

Some of this has been playing out for some time, specifically with the top two or three players, but this year it’s becoming clear that the agents involved are not only going to turn away workouts, but may deny teams access to medical information or even face to face meetings.

In Simmons case, he did not attend the combine, nor did he agree to any of the NBA medical testing. On the surface, this does not seem like a big deal, but agent-released medical tests is a problem for some NBA teams even if the talent level of the player in question is incredibly high.

Historically, the thoroughness of the NBA’s independent medical review has uncovered significant medical issue that have cratered some players’ draft stock and it seems that many of the top-tier guys simply are not going to allow that to happen this year.

One prominent executive likely drafting in the top five this year joked that there must be something to hide, given how aggressive some of the agents have become regarding their clients. This same executive acknowledged it probably wouldn’t stop his team from drafting any of the players who opted out of the medical, which is sort of the problem. As much as teams bemoan the power agents having over the draft process, it does not seem anyone is ready to call them on it and not draft the player.

The by-product of that is that the agents continue to find a new line, and force teams to cross it and many don’t or won’t.

The truth is a team can draft any player they choose when it’s their turn to pick, but with so much riding on the success of a draft pick, can a team really afford to draft a player without a full background and medical evaluation?

The agents are counting on a team to say ‘no’ and allow them steer their client to either a favorable market, a favorable playing situation or simply the spot where their client has the chance to become the biggest star.

Why does any of this matter?

If the nature of the NBA Draft and the draft lottery is to help the losing teams get better talent, how is that helpful if a team like Philadelphia or Sacramento gets some lottery luck only to be told they can’t get access to Simmons or Ingram, even if they hold the top pick?

It is unlikely that either player turns away the number one overall pick, but when it comes to pick two or three would it be better to be a Laker, King, Sixer or Sun?

Agents have influenced the draft process for years, so this is not exactly a new thing, but what is becoming clear is that some agents are more emboldened in what they will agree to do with regards to their clients than ever before. That could make this draft an interesting one to watch, because so many players seem to be willing to pass on a few draft spots in order to pick where they ultimately play and that may not be a good thing for the teams holding high draft picks.

The Myth Of The $100 Million Shoe Deal

As someone joked on social media this year, the easiest click bait on the internet is that “Top Prospect ___ is Signing a $100 Million Shoe Deal.”

While some top picks like LeBron James have landed mega deals, those are extremely rare.

Yes, shoe companies want the players, and the battle between Nike and adidas is only going to heat up once adidas is out from under the NBA apparel deal, which sucks up a lot of capital that adidas is going to reallocate to other endeavors like signing players.

But the truth is, signing rookies to shoe deals is a bit of a crap shoot and, for the most part, their initial deals reflect that. Top overall pick Andrew Wiggins’ deal with adidas pays him about $2 million per year with incentives and bonuses tied to things like making the All-Star team, winning annual awards and so on. His teammate Karl-Anthony Towns got something similar from Nike.

Current top prospect Ben Simmons has been trying to jockey himself into a deal in advance of tonight’s NBA Draft Lottery, but it seems that neither Nike nor adidas were overly interested in moving off the same deal structure as Wiggins and Towns. That could change after the ping-pong balls are settled, but it seems more likely than not that Simmons will end up with a $10-$12 million, five-year package, which is fairly normal for a top-tier draft pick and not bad money to wear cool new shoes.

The real money for players is when they are far more established. Believe it or not, the shoe companies want to sell shoes. All of the hype to sign guys is to achieve two goals – make the brand look cool to kids and move product.

Once it’s clear that a player resonates with the target market, that’s when the money flows in. Steph Curry’s new Under Armour deal was the result of crazy interest in Curry. Kevin Durant’s mega-deal with Nike was a result of interest in the KD product line. Damian Lillard is moving product for adidas and his deal is reflective of that.

While a lot of people talk about the total value of a shoe deal, it’s fairly rare that a player is simply paid cash for an endorsement. A lot of a player’s shoe money comes from exposure bonuses like All-Star, national TV games, playoff runs, awards and, of course, product sales. While Lillard does not get a piece of every Lillard shoe sold, he does get a bonus if the shoe does well in the marketplace.

There is little doubt that the shoe game is a good business to be in, but to think that shoe companies are going to go all the way in on an unproven rookie is a little far-fetched unless that rookie is already a game changer among the target demographic. As much as Ben Simmons and Brandon Ingram get basketball fans excited, the 14-to-18-year-olds don’t part with mom’s money on a whim and the shoe companies monitor that closely.

Simmons and Ingram both likely end up with lucrative deals, but the idea of the $100 million deal isn’t much more than click bait, so don’t fall for it.

More Twitter: Make sure you are following all of our guys on Twitter to ensure you are getting the very latest from our team: @stevekylerNBA, @AlexKennedyNBA, @LangGreene, @EricPincus, @joelbrigham, @SusanBible @TommyBeer, @MokeHamilton , @jblancartenba and @CodyTaylorNBA .

Steve Kyler is the Editor and Publisher of Basketball Insiders and has covered the NBA and basketball for the last 17 seasons.

Advertisement




Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Legacy

Looking For A Few Great Voices!

From time to time we have open chairs at Basketball Insiders for writers looking to gain experience, grow their brand and to be part of an aggressive up-tempo content team.

Basketball Insiders

Published

on

From time to time we have open chairs at Basketball Insiders for writers looking to gain experience, grow their brand and to be part of an aggressive up-tempo content team.

We are considering adding new voices for the 2020-21 NBA Season, and what we are looking for is very specific.

Here are the criteria:
– A body of professional work that reflects an understanding of the NBA and basketball.
– Must live within 30 minutes of an NBA team.
– Must be willing to write two to three times per week on various topics as assigned.
– Must write in AP style and meet assigned deadlines.
– Be willing to appear in Podcasts and Video projects as needed and scheduled.
– Have a strong understanding of social media and its role in audience development.
– Be willing to work in a demanding virtual team environment.

Some things to know and consider:
– We are not hiring full-time people. If you are seeking a full-time gig, this is not that.
– This will be a low or non-compensation role initially. We need to understand your value and fit.
– We have a long track record of creating opportunities for those that excel in our program.
– This will be a lengthy interview and evaluation process. We take this very seriously, so should you.
– If you are not committed to being great, this is not the right situation for you.

If you are interested, please follow these specific instructions, Drop us an e-mail with:

Your Name:

The NBA Market You Live Near:

And Why We Should Consider You:

We do not need your resume, but a few links to work you have done under the above information would be helpful.

Please send all of this to: openings2021@basketballinsiders.com

 

Continue Reading

Headlines

#17 – Aleksej Pokusevski – Oklahoma City Thunder

David Yapkowitz

Published

on

With the 17th pick in the 2020 NBA Draft, the Oklahoma City Thunder select Aleksej Pokusevski from Serbia. The Thunder completed a trade with the Minnesota Timberwolves to acquire the pick.

Pokusevski is a long term project, but one that has has an intriguing skillset. A 7-footer with good speed and quickness, Pokusevski plays like a wing and can pass like a guard. But, to truly thrive at the next level, Pokusevski will need to put on some serious weight.

Again, he’s a project. But Pokusevski’s ceiling is sky-high. And, with a rebuild ahead of them, the Thunder have more than enough time to work with him and ensure he reaches it.

Continue Reading

Mock Drafts

2020 NBA Mock Draft – The Final 60-Pick Mock

What a long and winding road the 20201 NBA Draft has been. While this draft cycle has seen its ups and down, the moment of truth if finally upon us.

Steve Kyler

Published

on

What a long and winding road the 20201 NBA Draft has been. While this draft cycle has seen its ups and down, the moment of truth if finally upon us.

Here is a final look at the 2020 Draft, and how it may play out in this final 60-pick Mock Draft of the 20202 NBA Draft process:

 

Continue Reading
Advertisement
Advertisement
American Casino Guide
NJ Casino
NJ Casino

NBA Team Salaries

Advertisement

CloseUp360

Insiders On Twitter

NBA On Twitter

Trending Now