Nike Co-Founder Phil Knight Says Their Relationship With Kyrie Irving Is Likely Done

Zach Wolpin profile picture
Updated 3 weeks ago on

2 min read

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Nets Kyrie Irving flips off Celtics fans
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In the past week and a half, Kyrie Irving reposted some controversial content on his personal social media accounts regarding antisemitism. This was not taken lightly by the Brooklyn Nets or the NBA. Now, Irving is on the verge of losing one of his biggest partners and companies that he’s been aligned with since he came into the league. 

Though a final decision is yet to be made, the relationship between Irving and Nike is likely over according to the companies co-founder Phil Knight. Kyrie also met this week with Commissioner Silver to discuss the matter. Irving is known to speak his mind freely and have unique values and opinions. He may have gone too far this time.

NBA betting sites have the Nets at (+1400) to win the Finals

Kyrie Irving and Nike expected to cut ties in near future

Nike announced last Friday that they had “suspended” their relationship with Irving and canceled the plans to release the next model of his shoe. Nike co-founder Phil Knight spoke to reporters and gave his thoughts on the whole ordeal.

“I would doubt that we go back,”… “But I don’t know for sure.” – Nike co-founder Phil Knight

“Kyrie stepped over the line,”… “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.” – Phil Knight

Irving signed with Nike in 2011 and had a signature shoe come out in 2014. His annual endorsement deal with Nike is around $11 million.

Kyrie was also suspended by the Brooklyn Nets for at least five games without pay. He’s missed four games already and the fifth game will be this Saturday. However, Nets owner Joe Tsai put out a list of six tasks that Irving must complete before he could be reinstated with the team. NBA media personnel think the Tsai put these measures in place knowing that Irving would not complete them all and that it could lead to an outright release.

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